Q1.

Have you heard of the Brand

AMUL Ice-creams ?
OPTIONS RESPONSE (No.)
YES 60
NO 6

60

50

40

30 East
20

10

0
YES NO
Q2. What all Brands of Ice
creams do you sell
OPTIONS RESPONSE (%)
AMUL 12
KWALITY WALLS 34
MOTHER DAIRY 28
VADILAL & OTHERS 26

AMUL
KW. WALLS
M DAIRY
OTHERS
Q3. What is the total weekly
consumption of Ice cream
OPTIONS RESPONSE (%)
0-10 ltrs 15
10-20 ltrs 21
20-30 ltrs 40
30-40 ltrs 20

40 ltrs and more 4

0-10
20-Oct
20-30
30-40
40-more
 Q4. What is the percentage rise in
Amul Ice cream sales in last 1 year ?
OPTIONS RESPONSE (%)
Negative 2
0-5 % 16
5-10% 38
10-20% 29

20% & more 15

0-10
20-Oct
20-30
30-40
40-more
 Q5. Is the Pricing of Amul
Competitive with other brands ?
OPTIONS RESPONSE (%)
YES 65
NO 35

YES
NO
Q6. Is Amuls Branding and
Marketing satisfactory
OPTIONS RESPONSE (%)
YES 80
NO 20

YES
NO