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DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME B% ID CREDIT & MAR%S

ASSIGNMENT WINTER 2013 MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2 2 MB0046-Marke !"# Ma"a#e$e" B 162& 4 Cre'! () 60 $ark(

*+e( !,"( Q.No Marks Total Marks 1 PODQQLQJLVD SURFHVVRI GHVLJQLQJWKHBOXHSULQWIRU WKHIXWXUH.I t!"s #o t$%tI explainMarketingPlanning in detail. &%'la at"o o( Mark$t" ) 'la + -. &%'la at"o o( *ark$t" ) 'la " ) 'ro#$ss , / Explain Henry AssaelModelofbuyingdecisionbehaviouralong ith the GLDJUDP. &%'la at"o o( Mo0$l. 1 -. D"a)ra* 2 2 Pa#ka)" ) " #l30$sallt!$a#t"o st!at" 4ol4$ t!$0$4$lo'*$ to(a #o ta" $r DQG D JUDSKLFGHVLJQIRU D SURGXFW.IQWKHOLJKW RIWKHVWDWHPHQWIH5SODLQ packagingandlabelling. -. &%'la at"o o( 'a#ka)" ) #o s"0$rat"o s 8 -. &%'la at"o o( La6$ll" ) 7o s"0$rat"o s 8 + 8 Explain !randExtensionand itskind. &%'la at"o o( 6ra 0 $%t$ s"o + -. T9'$s , LRJLVWLFVKDVDO:D;V&HHQD FHQWUDODQGHVVHQWLDOIHDWXUHRIDOOHFRQRPLF DFWL<LWLHV.IQWKLV FRQWH5WIH5SODLQ ORJLVWLFV*a a)$*$ ta 0 "ts*a=or (3 #t"o s. &%'la at"o + -. F3 #t"o s , "rite shortnoteson# a$ %ntegratedMarketing&o''unication b$ (irectMarketing a> M$a " ) a 0 #o*'o $ ts 8 6> M$a " ) a 0 ?04a ta)$s 8

N, e @ ? sA$r all B3$st"o s. K" 0l9 ot$ t!at a sA$rs (or -. *arks B3$st"o s s!o3l0 6$ a''ro%"*at$l9 o( +.. Aor0s. &a#! B3$st"o "s (olloA$0 69 $4al3at"o s#!$*$.