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Descriptive vs Normative
Descriptive theory Related to facts and provides explanation for observed phenomena.
Normative theory The explanation of reality in order to evaluate and even change it.
Avoidance of collision with the traditional normative theories of IR. Secures that Soft Power can be seen as universal form of power that can co-exist with hard power.
Limitations
Because of its nature Soft Power is incompatible with strict norms and rules. The deliberate effort to create Soft Power may lead to undesirable effects.