Consumption of Stories Sidney J.

Levy
Presented by Nazish Afzal Sohail MS-MKT-040

Building Blocks
Explores how stories are consumed, that is, taken up, internalized and transformed. A qualitative inquiry into the stories that college undergraduates remember from their childhood and what those and subsequent tales mean to them.

Why People Exchange Stories

The need to communicate Stories transmit information Stories test reality Stories stimulate fantasy Stories stimulate emotions The urge to PERSUADE

 Family Myths
Folklore Family history Little Myths

Edification Stories Foundation Stories

Truth and Strength of Belief

Fiction and Symbolic Truth History and hard truth Foundation stories and basic truth Family tradition Reinforcement

Important Question
WHY DO YOU NEED A STORY TELLER?

YOU SEE

STORIES ARE POWERFUL

Remember the kissing couple during the Vancouvers hockey riots?

GREAT STORIES
GIVES SENSE TO OUR LIFES

STORIES WE LIKE
Help us to create our

PERCEPTION OF VALUE
And trough them, we create our

OWN STORY

This is where

STORYTELLING
meets

BRANDING

SOME GREAT BRANDS

have been doing excellent work through

BRAND STORYTELLING
With different approaches

The concepts of storytelling are

Universal

And they can inspire

POSITIONING IDENTITY CULTURE INSIGHTS

to every single brand in the world

Because every

BRAND
Is a potential

STORYTELLER

THANK YOU