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2.3.1.2 ...............................................................................................20
2.3.1.3 ....................................................................................................21
2.3.1.4 .....................................................................................................22
2.3.1.5 .....................................................................................................24
2.3.2 . (PEST-)...................................................................................25
2.4 ...............................................................................................................................26
2.5 .........................................................30
3. .................................................................................34
3.1 ..............................................................................................................................34
3.2 .......................................................................................35
3.3 ( )...................................................36
3.4 ..........................................................37
3.5 ..................................................................................................................38
3.6 ...........................................................................................................40
3.7 ...............................................................................................................40
3.8 .................................................................................................41
...............................................................................................................................................43
.............................................................................................................................................46

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1. Coca-Cola Boots //
www.newsru.com
2. Coca-Cola
// www.newsru.com
3. Coke // www.newsru.com
4. . .,

. .

?// . - 1999. - 2. . 29 - 31.

5. // www.newsru.com
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24. .. . . ,:
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25. Coca-Cola//
www.newsru.com
26. Form_10K_2004 // www.cocacola.com

47

48