Академический Документы
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HISTORY
In 1946 Bill Rosenberg invested$5000 to start industrial luncheon services. In 1948 Bill Rosenberg opened a donut shop named Open Kettle in Quincy, Massachusetts In 1950 Open Kettles name was changed to Dunkin Donuts In 1970 First overseas Dunkin Donuts restaurant opens in Japan
HIERARCHY
Plans
Improve Quality Effective Marketing Searching for Good Place for Franchising
SWOT ANALYSIS
Strengths
Reputation for brewing high quality coffee Serves nearly 30 cups of freshly brewed coffee each second Mails coupons to their customers
Weaknesses
No Weaknesses
SWOT ANALYSIS
Opportunities
Franchises available. The opening of new stores
Threats
McDonalds gourmet coffee In Pakistan, the political and law & order situation People want to eat healthier (low calorie/low carbohydrate).
PLANNING
Process through which organization defines main objectives and goals. STRATEGIC PLANS
Clearly defines organizational goals SWOT Analysis BCG Matrix
GOALS
Desired Outcomes
Cash Cows
Munchkins
Question Marks
Mini Pizza
Dogs
Bagel with Cream
LEADING PROCESS
Leadership is processes in which mangers motivate their subordinates in order get the most out of them. The factor that is considered to be the most important one throughout the world is the presence of interpersonal skills in the leaders. The human interaction plays an essential part in influencing the human behavior Every organization in Pakistan has their own way of leading : Some stick to the highly professional approach where they are highly goal oriented In some organizations the leaders have the fatherly concern where along with supervising the people on work, they also take care of subordinates off-the-work life.
CONTROLLING PROCESS
After the goals and plans are set, Tasks and structural arrangements are made , people are hired, Trained and motivated, there has to be some evaluation of whether the things are implemented. To ensure that goals are being met, managers must monitor and evaluate performance. This is called Controlling.
CONTROLLING PROCESS
Quality Control is one of the most important parts in Organization Controlling Process. During this Quality Control Process, the Organization divides the whole production processes in to smaller and simpler processes to identify the points where inspection review is necessary. Dunkin Donuts mainly focuses on the satisfaction of the customers and therefore, Quality Control is necessary to provide efficient service.
Quality Control(Continued)
The process which involves in Quality Control is by sending a person to different outlets of Dunkin Donuts for the Inspection of the products. The main Strategy of controlling the Work tasks of Dunkin Donuts is using Cause and Effect method. Through this process company Identifies the issue and then divide it in to different Departments and tries to resolve that issue.
CONTROLLING PROCESS
There are different cultures present in Dunkin Donuts Market Strategy, which are continuously adapting new Technologies to satisfy the Demands of consumer needs. Dunkin Donuts is keeping the factors such as Age, Income and most importantly the lifestyle of the customers to succeed in such a competitive market. To control this situation Dunkin Donuts have Implemented several changes to attract customers . Like their many Restaurants are looking for Centralized kitchens to increase the Profit and reduce the cost.
(Continued)
It also monitors the speed of its employees service in providing quality products to their Customers.
Dunkin Donuts Empowers by controlling its Departmental Teams to satisfy their guests and fulfill their all needs in a friendly manner.