MARKETING SIP TOPICS: Topics for Summer Placement

2) Business Development

3) Competition Analysis

5) Customer Loyalty study

7) Customer response to price revision

10) Effectiveness of channels (distributors) in service delivery

11) Effectiveness of channels (on-line/ Internet) in service delivery

12) Effectiveness of promotion schemes

14) Improving service quality

22) Study of Corporate Social Responsibility (CSR).

23) Study negotiation power of customers

24) Study of activities outsourced

26) Study of purchase influencing factors

27) Study on effectiveness of employees role in service

Marketing Strategy Formulations Feasibility Study for Setting up a new business Sales Promotion strategies and their impacts Perceptions of Consumers / Non-Consumers for a Product/ Brand Strategy for marketing through retail outlets Positioning of Product / Brand Consumer Needs for Product Design Estimation of Market Potential for a Product Sales and Distribution Management Brand Management Internet Marketing E-Commerce and Buyer Behavior Customer Relationship Management Strategies for Marketing of Services