Campaign Plan

Research All For Kids Non-Profit, not only understands the importance of helping children, but the significance of having volunteers, consistent funds and community involvement. Without these three components, no business or organization can survive, and because of this, All For Kids will be using these three points to host a talent show, which will benefit underprivileged children in Augusta. The term volunteers used to be perceived as housewives with nothing to do, but volunteers are actually hard working people ranging from adolescents to mid aged adults. Many community members volunteer with non-profits because they want to make a difference, but volunteers also find friendship, challenges, and business opportunities just for giving their time. Volunteers willingly work without seeking pay, and because of this organizations are able to balance their budget effectively without having to lose money. In reference to a case study by The Urban Institute, volunteers are actually helpful in gaining a better net score. And although many non-profits find it challenging to train volunteers, non-profits do not regret it because of the many benefits that come with hiring them. According to a factsheet from the Ontario Ministry of Agriculture and Food, volunteers are very essential to non-profit organizations. Volunteers bring:

credibility volunteers have fewer vested interests, making them a valuable public relations asset objectivity especially in the delivery of services refreshed energy specialized skills and knowledge public opinion on important issues new ideas to enrich the existing program flexibility to focus intently on a particular task or issue

constructive criticism and feedback fresh perspectives "new blood" can keep an organization alive ability to lessen the overall workload capacity to expand services immediate access to the community

Volunteers are also good at giving an organization a boost in popularity, and this boost comes from face-to-face interactions with the public and through action. In addition, volunteers are also seen as potential employers and as a result, organizations can always count on someone to fulfill their mission. According to the International Erosion Association, as stated before, volunteers also gain something in return. Volunteers gain: 1) A sense of giving back to the organization and those it helps 2) The ability to express their values in activities that are meaningful. 3) Knowledge and new skills through networking with others 4) An insiders knowledge of the organization to grow the value of their membership. 5) The opportunity to enhance their career by being able to speak to potential employers

The second important point for any non-profit or business, are consistent funds which plays a different role from volunteers. Without consistent funds, both businesses and organizations cannot float. According to a review from the Stanford Social Innovation Review 10th Anniversary, when nonprofits and funding sources are not well matched, money doesnt flow to the areas where it will do the greatest good. Consistent funds helps organizations stand on its own and in our case, continue to provide services to our youth. Consistent funds results from having valued relationships with valued publics, and it is through our donors and stakeholders that we are able to increase promotion, operation and awareness. Funds will help us raise more money in order to give back to the children, and through our fundraising and promotion, we will

be able to bring more awareness to our community about our organization, as well information about the problems in Augusta and ways that they can help. The Stanford Social Innovation Review also states, the type of funds that non-profits seek in order to serve their purpose. 1) Grants 2) Individual Donations 3) Government funds 4) Recycled goods from businesses 5) Events Last but not least, every organization and business needs community participation. Community involvement is the result of being active and aware of issues. Community members are very vital because they are the force in making changes. When community members are aware and willing to participate, they will do anything to push for better education, better living, and better health and social equality. Community members would also increase confidence, creativity, and trust in children that do not know what it means to have community support and a loving environment. When it comes to the talent show, as stated by www.urban.org, community attendance to live programs can help sustain and increase connections among people, contribute to economic development of business districts and neighborhoods, and encourage children and youth to participate in community-sanctioned activities. If a program is successful, then community members would continue to show their support through extra attendance, use word-of-mouth to get the word out there about the organization and also volunteer to make the next event successful and the community better. So without the three components, this organization and talent show will not be successful.

 Campaign Plan
Goal: Ever since the beginning, All For Kids Non-profit have been making a difference in underprivileged children lives and as more children are being brought into terrible environments, it has become very clear that we need to attract attention from potential volunteers and donors, in order to offer more programs and services to our youth. Objective: Our objective is to heighten the interest of local community members by at least 8% so that we can gather more volunteers and donors by April. 12th. Strategies: In order to encourage people into becoming volunteers and donors, we at All For Kids decided it would be best to host a talent show to benefit the 52 children under our care. In order to do this, we must: 1) Seek face-to-face communication with fellow community members to discuss our mission, programs and services. 2) Seek volunteers that would be willing to help us host a talent show at the Kroc Center in downtown Augusta 3) Talk to local radio stations, and other media outlets and businesses that wouldnt mind promoting our talent show and non-profit. 4) Contact donors that will be willing to fund our organization.

Tactics: 1) In order to attract residents living in Augusta, we would first set appointments with Augustas top three churches such as First Presbyterian, First Baptist Church of Augusta and Tabernacle to introduce them to our organization. We will provide each church with

brochures to give them a background of who we are, and ask that they hand out fliers to their fellow church members, so that they too can know who we are and our mission.

Since these churches have different demographics, it is beneficial to know that will be able to communicate with different races and stir their focus on the same cause, which is providing for the children. After developing a small relationship with each church, we would then ask that they become our donors or volunteers and play a major role in getting our organizations name out to more community members within Augusta and helping us raise money or goods through their own fundraisers.

2) During the same week, we will go to local colleges and universities such as Georgia Regents University, Paine College, Strayer University and Virginia College to bring awareness to college students. They too will be given brochures and we would ask the career center to post our volunteer listing on their site so that any student interested could sign up. We will hand students flyers to give to friends and family members looking for something to do or something for their resume, and ask that all departments leave a stack of fliers for students to take home and inform students of the volunteer opportunity through face-to-face communication or email. 3) We would set up appointments with Augustas top radio stations such as 93.6 Kiss FM, Power 107.7, 93.9 and Y 102.3 so we can promote our talent show and organization onair through on-air interviews and PSAs. These appointments would give us another opportunity to reach a greater audience, and we would ask that each radio station promote our event more than once so that everyone will have the opportunity of hearing about the

talent show and getting all of the details. Newspapers such as Augusta Chronicle, Urban Pro and Metro Spirit would be emailed and given news releases and fact sheets, as well as an ad for readers to view inside the newspaper. Information regarding the talent show and organization will also be posted on twitter and Facebook to inform younger people of our event at a much faster pace. 4) We would contact well known donors that support non-profits like ourselves because their funding would be more consistent. Since our program would be in tune with their funding, they would more willing to donate to us and help us achieve our goal. We would also ask that they come to our talent show, just so they can see the authenticity in our organization and be able to meet the children that they would be funding. Promotion: We will promote our talent show to the best of our ability by participating in the community. Many residents in both North and South Augusta are unaware of the issues faced by our youth and it will be our job to make sure they understand, participate, and fight for changes. Through newsletters, banners, radio interviews, PSAs, flyers, brochures, volunteer postings and face-to-face interactions, we will promote our talent show and establish new relationships with our community.

Evaluation: This Talent show will be evaluated by the amount of admission funds we earn from the community for coming to the show, along with donations made to our organization on behalf of churches and donors. Our talent show will be evaluated by the amount of support we earn after the show and the many likes and responses we receive through social media. The talent show will be evaluated by the amount of people that want to know more about our organization and their interest in other events that would be hosted later on in the month. Surveys will be handed out at churches to gain feedback about the talent show and telephone polls will be conducted to see how much our promotion worked and how many people actually enjoyed the show.

Bibliography

1) 2) 3) 4) 5)

www.omafra.gov.on.ca/english/rural/fgacts/96-017.htm www.urban.org/uploadedpdf/411125_balancing_act.pdf http://www.ssireview.org/articles/entry/ten_nonprofit_funding_models/ www.who.or.id/eng/contents/aceh/wsh/books/es/ES12CD.pdf http://www.ieca.org/chapter/CLRC/volunteer_management/RoleOfVolunteers.pdf

Bibliography 1) Muegge, J., Ross, N. (November, 1996). Volunteers: the heart of community organizations. Retrieved from http://www.omafra.gov.on.ca/english/rural/facts/96017.htm 2) Brudney, J., Hager, M. (December, 2004). The challenges and benefits of volunteers. Retrieved from www.urban.org/uploadedpdf/411125_balancing_act.pdf 3) Christiansen, B., Foster, L., Kim, P. (2009). Ten nonprofit funding models. Retrieved from http://www.ssireview.org/articles/entry/ten_nonprofit_funding_models/ 4) Unknown. Community participation. Retrieved from http://www.who.or.id/eng/contents/aceh/wsh/books/es/ES12CD.pdf 5) Feirman, D. (2001). The role of volunteers in not-for-profit organizations. Retrieved from http://www.ieca.org/chapter/CLRC/volunteer_management/RoleOfVolunteers.pdf