BY Jyoti Bhamar

3910045
CSE

Introduction Cross-platform mobile messaging app Exchange messages without having to pay for SMS Available for iPhone, BlackBerry, Android, Windows Phone and Nokia Internet data plan

Features
PICTURES VIDEOS VOICE MESSAGES AUDIO LOCATION CONTACT

History

JAN KOUM

BRIAN ACTON

4 Ps of Marketing

Product
Innovative service

Price
Cost for the product is Rs.55

Place
Worldwide stores

Promotion
On various Smartphone App Word of mouth

Timeline
2009 Whatsapp was launched November 12th, 2009 -Whatsapp Gets Updated And Is Available For Free For A Limited Time

December 11th, 2009-WhatsApp Gets An Update, Lets You Now Send Pictures, Videos And Voice Notes
January 23rd, 2010 -WhatsApp Gets An Update : Adds Location & Contact Sharing March 30th, 2011- BlackBerry Messenger For iOS Could Arrive April 26 April 8th,2011 - Whatsapp, has just secured $8 million in financing from Sequoia Capital

 June 01st, 2011- Whatsapp Messenger Goes Free for IPhone users November 17th, 2012- Whatsapp Messenger Updated: Adds iPhone 5, iOS 6 Improvements March 18th, 2013- Whatsapp To Adopt Annual Subscription Plan By 2013 End Of

April 09th, 2013- Whatsapp Says There's Nothing Up With Rumored Google Acquisition

July 16th, 2013- Popular Whatsapp Messenger Is Now Free

August 06th, 2013- A New Push-To-Talk Messaging Feature

August 19th, 2013- Whatsapp Messenger Restores Support For Longer Videos With New Video Picker

 December 2nd, 2013 - Whatsapp Messenger Finally Redesigned For iOS 7, Updated With Broadcast Lists And More February 19, 2014- Facebook acquired WhatsApp for $19 billion.