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Wireless Broadband" #oes one si$e %it all&

Asimakis Kokkos China Industry Environment

Nokia Siemens Networks

3rd IEEE Broadband Wireless Workshop 19-May-2

' tale o% two ind(stries

Mobile %roadband 2010s Mobile Multimedia 2000s

Digital cellular & Fixed Internet, 1990s #ersonal com$uter 19"0-90s nalog !ellular 19"0s Transistors 1960-1970s

Nokia Siemens Networks

3rd IEEE Broadband Wireless Workshop 19-May-2

&'olution o( Mobile )er'ices


Messaging
.i/ I0ll see yo( at 1 2M 3e-ards/ Bob

!or$orate access
M(ltimedia messa-inwith 4ideo #ial-(p +onne+tions '++elerated +onne+tions/ 4oi+e and data m(ltitaskin-

Basi+ te,t messa-in-

M(ltimedia messa-inwith pi+t(res and a(dio

'lways-on/ per%orman+e and se+(rity enhan+ements

%ro*sing
,.5M6 %or Instant W'2 and web +onne+ti4ity/ inte-ration/ +olo(r s+reen/ animated W'2 2(sh +ontent

Do*nloading
7ideo +ontent 8MMS/ streamin-9 #ownloadable appli+ations/ 3in-in- tones/ i+ons/ MI#I so(nds s+reensa4ers/ b(siness +ards

Bla+k and white s+reens/ simple -raphi+s


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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

Internet goes mobile

Ser4i+e winners mat+h trends with te+hnolo-y opport(nities

;amiliar and personal

+a$$, end users

Simple

Early adoption lo-i+

Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

=on4er-in- di-ital world opens new b(siness opport(nities


Multimedia messaging bet*een mobile and #! #us/ to Tal0 Mobile domain ccess !or$orate ),stems & &-mail -eal Time .ideo )/aring (rom mobile Internet $/one to #! 8Media9 domain %ro*se Internet -ic/ Media Deli'er, .ome domain )/are #ictures, Music, .ideo )eamless 'oice -ic/ !all

Enterprise domain Mobile meeting *it/ #! and mobile terminals Interacti'e on line gaming *it/ #! and mobile

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

Mobile min(tes o% (se e,+eeded %i,ed min(tes in 2


Clobal %i-(res represent >< +o(ntries

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Total M23 stable Fixed-to-mobile substitution

1lobal
M obile M OU = M obile minut es subscri!t ions "i#e$ M OU = "i#e$ line minut es %subscri!t ions & a'erage number o( !eo!le !er )ouse)ol$*

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Mobile penetration

;i,ed penetration

Source: ITU, National Regulators, Nokia Siemens Networks 2007

Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

!on'ergence, o$en battle(ield

Mobile

;i,ed

=ir+(it Swit+hed

7oi+e

M(ltimedia 2a+ket Swit+hed

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

2$erator4 Does one si5e (it all6


.olume o% ser4i+es
#i%%erent market (ptakes Enormo(s pri+e elasti+ity

!om$lexit, o% ser4i+es
=omple,ity o% the 'alue c/ain =ontent pro4iders 'ppli+ation ser4i+e pro4iders '++ess pro4iders =orporate a++ess #i%%erent business models %or di%%erent ser4i+es

Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

Tra((ic increase re7uires lo* cost8bit tec/nologies


Tra((ic 'olume 9et*or0 cost :existing tec/nologies;

-e'enue #ro(itabilit, 9et*or0 cost

Time

.oice dominated

Data dominated

#rice $er M%,te /as to be reduced to remain $ro(itable


9 Nokia Siemens Networks #r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

So(r+e" 6i-ht 3eadin- 8adapted9

Telecommunication Trends
ll I# <ireless Data
D ?perators obser4e in+rease in wireless data (sa-e

I2

D IE= ind(stry obser4es a -rowin- trend towards an all-I2 ar+hite+t(re

De'ice !a$abilities
D E4er in+reasin- de4i+e +apabilities are mo4in- away %rom network +apabilities

)er'ices 8 $$lications
D Ser4i+es and 'ppli+ations are mo4in- towards the networkAinternet

)$ectrum
D Wireless ind(stry %a+es spe+tr(m liberali$ation

Flat -ates

D S(bs+ribers -o %or predi+table +omm(ni+ation +osts

Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

Future 9et*or0s

'ppli+ations

Ser4i+e #eli4ery E Session =ontrol

),stem 1
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Nokia Siemens Networks

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5ransport 8a--re-ation and +ore9


;i,ed Broadband
%+S, -ON*

Wireless Broadband
%1i"i, 1iM/2*

=ell(lar Broadband
%UMTS, .S-/ ,T0*

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#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

-adio &'olution

AT& +)# <!DM 1)M, &D1&


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<iM >-"02?16e :Mobile;


<iM >-"02?16d :Fixed;

2006
12 Nokia Siemens Networks

2007

200"

2009

2010

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

AT& 8 ) &4 (ul(ill t/e re7uirements o( a next generation mobile net*or0


ccess !ore !ontrol

ase b I#

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T/e &n/ancement o( T/e #er(ormance

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

-ead, (or multiradio


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CSM

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

&'olution $at/s to IMT- d'anced


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11 Nokia Siemens Networks #r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

I 2ossible +ommer+ial la(n+h

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!urrent s$ectrum - - T :-adio ccess Tec/nolog,; allocation4
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700D M+5 900 M+5

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

2ur mar0et 'ision o( 201C E t/e <orld connected


$$lications $redominantl, in 'ppli+ations preInternet

dominantly in Internet

C %n $eo$le connected

Multitude o( business models

%roadband &'er,*/ere

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop

T/an0s

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Nokia Siemens Networks

#r) 'simakis *okkos 3rd IEEE Broadband Wireless Workshop