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i Google Analytics
"o L#$ng Hi%u Qu& Chi'n D(ch Qu&ng Co
Th& 4
1 2 3
Khi Ni#m C*t Li Giao di#n C$ B%n Google Analytics Google Analytics Nng Cao
11
@vinoaj
@vinoaj
@vinoaj
@vinoaj
! ! !
B&n 5B/bi8u 5B sinh 5)ng Lin k't v!i AdWords S* li%u t*i #u ho trang web
@vinoaj
Thng bo s* li%u
Google Analytics
Ci 5Ct M theo di Google Analytics
@vinoaj
@vinoaj
11
www.google.com/analytics
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-Y']); _gaq.push(['_trackPageview']); (function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
@vinoaj
13
Ci 5Ct m JavaScript
M HTML V d!
<html> <head> Thng tin v, trang 5Ct t0i 5y Google Analytics Tracking Code </head> <body> N)i dung c7a trang 5Ct t0i 5y </body> </html>
var _gaq = _gaq || []; <script type="text/javascript">
! Copy v dn m theo di vo 5o0n code HTML trang web c7a b0n ! M code ny c6n 5#3c 5Ct trn t:t c& cc trang m b0n c6n theo di ! "Ct tr#!c thG </head> 5ng c7a cc trang (5#3c 5, ngh()
_gaq.push(['_setAccount', 'UA-XXXXX-Y']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); @vinoaj </script>
2011 Google
14
L:y M Theo Di
1
Nh:p vo nt Qu&n tr(
@vinoaj
15
Google Analytics
Xc nh4n ci 5Ct m thnh cng
@vinoaj
@vinoaj
17
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
@vinoaj
18
@vinoaj
!
Hi8n th( S* nh:p chu)t CTR Chi ph Chuy8n 5+i T2 l% chuy8n 5+i Chi ph/Chuy8n 5+i
Google Analytics
!
Hi8n th( S* nh:p chu)t CTR Chi ph TI l% thot TI l% Khch m!i so v!i TrD l0i Bo co tr/ th$i gian
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@vinoaj
https://support.google.com/adwords/answer/1704341?hl=vi
@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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&utm_campaign=MyCampaign
"! http://site.com/
Kch ho0t thng qua tab Ti kho&n c7a ti > Ty chAn trong Google Adwords L#u E: khng th8 s9 d-ng c& t? 5)ng gJn thG v gJn thG th7 cng trong m)t ti kho&n AdWords sF dn 5o0n Google ClickID cho t:t c& cc nh:p chu)t
! N'u nh qu&ng co b4t ch=c n1ng t? 5)ng gJn thG, b0n sF c th8 nhn th:y 5o0n m gclid=xxxxxxxxx trong 5#$ng link URL.
@vinoaj
http://www.yoursite.com/landingpage.html
M<u qu&ng co
http://www.yoursite.com/landingpage.html?gclid=123dfsa342lADF9
@vinoaj
26
Ti kho&n Google c quy,n truy c4p Qu&n Tr( t!i ti kho&n Adwords
@vinoaj
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Google Analytics
Lm vi%c v!i cc S* li%u Bo co & "*i t#3ng
@vinoaj
29
Ng!"i dng
Trang
Th& nguyn l cc 15c tnh ng!"i dng ho5c trang web, 1!2c quy.t 16nh tr!(c khi vi#c truy c'p di7n ra S/ li#u l cc gi tr6 1!2c tnh ton cho l;n truy c'p ny, v 1!2c tnh b<ng s/ 1.m ho5c m8t t= l#
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@vinoaj
@vinoaj
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ChAn So snh v!i v b0n sF c th8 thi't l4p so snh th$i gian
@vinoaj
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@vinoaj
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Ch thch
Dn ch thch cho m)t s* ngy c- th8
@vinoaj
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S* li%u c E nghKa g?
S* li%u l m)t hnh th=c 5o 50c "ng vai tr C)t trong cc b&ng bi8u
@vinoaj
35
Bi8u 5B s* li%u
Nh:p vo m)t s* li%u trong b&ng th*ng k 58 xem bi8u 5B cho s* li%u ny
@vinoaj
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@vinoaj
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Th= nguyn
V6 tr Cng ngh#
! Th= nguyn th8 hi%n cc 5Cc tnh c7a ng#$i dng, hoCc trang m hA 5 5Ac trn website ! "ng vai tr Hng trong cc b&ng bi8u ! M)t th= nguyn sF 5#3c chia thnh cc phn 5o0n khc nhau
@vinoaj
38
Th= nguyn l g?
Th= nguyn m t& cc thu)c tnh. V d-: - Thnh ph/ hoCc Chu l4c n>i l#3t truy c4p pht sinh -! Ngu>n 5em 5'n l#3t truy c4p; v.d. Google hoCcExample.com
@vinoaj
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@vinoaj
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@vinoaj
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Th= nguyn phHy thm Trnh duy%t vo thnh Th= nguyn ph-
@vinoaj
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Th= nguyn phB&ng sau cho th:y s* li%u 5#3c sJp x'p theo H% 5i,u hnh v Trnh duy%t
@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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Google Analytics
Tm hi8u bo co NguBn l#u l#3ng truy c4p
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@vinoaj
! Chia nh@ s* li%u th*ng k d?a trn nh.ng nguBn l#u l#3ng truy c4p trang web khc nhau ! B0n c th8 so snh cc xu h#!ng ng#$i dng v hi%u su:t trang web d?a trn cc nguBn l#u l#3ng ny 58 tm ra nguBn truy c4p no 5ang 5em l0i cc truy c4p ng#$i dng mong mu*n
56
@vinoaj
OR
Cng c4 tm ki.m
@vinoaj
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@vinoaj
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@vinoaj
T; kho
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@vinoaj
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@vinoaj
62 62
@vinoaj
Google Analytics
Tm hi8u bo co N)i Dung
@vinoaj
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@vinoaj
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@vinoaj
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Ph6n tr1m l#3t xem trong 5 5#$ng link khng ph&i l trang 5ch
@vinoaj
Ph6n tr1m l#3t xem m sau 5 ng#$i dng xem ti'p link khc trong trang
66
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http://www.flickr.com/photos/angietorres/4564135255/ 68
mu*n.
"! M)t kho&ng th$i gian c- th8 D trn trang web c7a ng#$i dng. "! M)t s* l#3ng trang web c- th8 5#3c xem bDi ng#$i dng trn trang web.
! Cc v d- :
Trang C%m @n Download Ph;n MAm +,ng K Ti Kho%n
69
@vinoaj
2008 Google
web c7a b0n lu h>n hay ngJn h>n m)t kho&ng th$i gian m b0n chAn.
"! M4c tiu s/ trang m0i truy c'p kch ho0t m)t chuy8n 5+i khi m)t khch hng xem nhi,u hay
70
@vinoaj
2008 Google
MEC TIU
BCDC
Nh'n Th&c
Xem Xt
Ca Thch
Hnh +8ng
@vinoaj
71
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@vinoaj
2008 Google
73
@vinoaj
2008 Google
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@vinoaj
2008 Google
75
@vinoaj
2008 Google
Nh'p thng tin M4c tiu: Copy v dn URL m-c tiu, th#$ng l trang C&m >n v Xc nh4n
+!"ng URI
http://www.example.com/thankyou.html
L!u -: Cho c& m-c tiu v nhm knh, chng ta khng ph&i vi't ton b) 5#$ng URL. Chng ta ch2 c6n thm 5#$ng URI c6n thi't (chi ti't trang web sau tn mi,n hoCc tn trang ch7, v d- / category.asp)
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@vinoaj
2008 Google
M-c tiu theo ng#Png thch h3p nh:t 58 5o s? t#>ng tc c7a ng#$i dng v!i trang web.
77
@vinoaj
2008 Google
78
@vinoaj
2008 Google
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@vinoaj
2008 Google
c6u.
"! B0n sF ph&i c4p nh4t m-c tiu c7a b0n 58 bao gBm c& tn trang ch7.
Tr!(c
Analytics Account
Profile 1
Sau
Analytics Account
Profile 1 Filter on Request URI
Goal 1
Goal 1
/thankyou.html
@vinoaj
/subA.site.com/thankyou.html
80 2008 Google
3. B4t chia sG d. li%u trong ti kho&n Google Analytics 58 cho php Analytics v Adwords ho0t 5)ng cng nhau.
4. "&m b&o rHng b0n 5 thi't l4p cc m-c tiu trong Google Analytics v chng c cc chuy8n 5+i 5 5#3c hon thnh thng qua l#u l#3ng truy c4p t; Adwords.
@vinoaj
@vinoaj
@vinoaj
3.! ChAn M-c tiu hay Giao d(ch m b0n mu*n t; danh sch ny. Qn nh4p
@vinoaj
Knh
Khch vo th1m
! M)t chuMi cc trang khch hng vo th1m tr#!c khi 5#3c chuy8n 5+i. ! Knh gip b0n:
"! Ki8m tra khch hng vo v ra qu trnh
85
@vinoaj
2011 Google
Knh V d-
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@vinoaj
2011 Google
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@vinoaj
2011 Google
@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
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@vinoaj
@vinoaj
2010 Google
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@vinoaj
2010 Google
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utm_term
@vinoaj
2010 Google
95
utm_content
@vinoaj
2010 Google
96
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578
@vinoaj
2010 Google 97
@vinoaj
98
dng.
SJ d4ng chnh xc tn v cch 1nh v;n cho tLt c% gi tr6 cKa cc chi.n d6ch
"! MMi bi'n th8 chnh t& sF t0o ra m)t m-c m!i trong bo co c7a b0n.
@vinoaj
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@vinoaj
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! Chuy*n h!(ng trn trang 1ch ! Chuy8n h#!ng th#$ng c&n trD m ci 5Ct Analytics kh@i vi%c kch ho0t. V lE do 5, l6n th1m trang web sF khng 5#3c xc 5(nh l 5'n t; m)t chi'n d(ch qu&ng co tm ki'm.
@vinoaj
102
Chi.n d6ch 1
Conversion
L;n 1
L;n 2
Cc th1m website tr?c ti'p sF khng l:y ghi nh4n chuy8n 5+i c7a cc chi'n d(ch gi!i thi%u tr#!c.
Chi.n d6ch 1
www.mysite.com?utm_nooverride=1
Chi.n d6ch 2
Conversion
Chi.n d6ch 1
www.mysite.com?utm_nooverride=1
Chi.n d6ch 3
Conversion
Chi.n d6ch 3
103
@vinoaj
2011 Google
+8 di Cookie
30 ngy (1 thng) Khng th8 tuT ch2nh 5) di Nh:p chu)t cu*i cng t; Adwords Ngy nh:p chu)t Adwords
180 ngy (6 thng) C th8 tuT ch2nh 5) di NguBn nh:p chu)t cu*i cng
@vinoaj
104
Th& 4
1 2 3
Khi Ni#m C*t Li Giao di#n C$ B%n Google Analytics Google Analytics Nng Cao
11
@vinoaj
105
Xin cm >n!
Q&A
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