"...Because everybody want to be flawless.

"
Created By: Brittany Kittinger, Briahnna Monte, Hannah Nichols, & Madison Tylutki

Company Description
Flawless Hair Salon *Eccentric hair studio for young adults and teenagers

Location: 815 S Howard Ave, Tampa Fl 33606

Size: 2,003ft Population of Tampa: 346,037

Mission Statement
..."Because everybody wants to be flawless." Our goal is to make each customer flawless, no matter what their imperfection is.

Flawless Hair Salon

Model Layout
Waiting Area Bathroom

Entrance

Front Desk

Shampoo Bowls

Stock/ Supply

Styling Stations

Products and Related Services

Products: -Hair care products -Hair styling tools Services: -Haircuts -Styling -Coloring -Extensions

Future Plans & Development: -Expand to other parts in Tampa

Target Market
Geographics: o Above average income o Growing population o Covering most of Tampa with some competition Average Market size Popular area- high income Near Shoreline

Target Market Cont.

Demographics: Upper Middle class Above average income range Age 16-38 Predominantly female

Industry Analysis
Trendy, new o There aren't that many salons around. We will become "the place to go" to get a stylish hairdo.

No need for more space

Industry Analysis

Not seasonal
Somewhat sensitive to economic cycles

Competition

Competitors o Six other hair salons in Tampa Advantage o Convenient, in town location near residents o High-quality products and services o Great service, cheerful employees

Competition

1/7 (14.3%) market share Monopolistic Competition

Unique in style o Limited space
o

Our Competitors

Great Clips (0.1 mi) Hair by Jose (0.6 mi) Cache Salon (497 ft) Sohos Hair Studio (0.2 mi) Studio 510 (0.3 mi) Pose Hair Studio (0.8 mi)

Marketing Plan and Sales Strategy

Business Image/ Message: -Provide quality haircuts -Advertising Market Vehicles: -Bus advertisement Marketing Budget: -$950 a month for bus ad.

Operations
Store Hours: Monday-Friday: 8am-7pm

Saturday: 8am-2pm Sunday: Closed

Employee Training/ Education Cosmetology License Two years prior experience

Management and Organization

Key Employees: -9 employees -1 manager Management Style: -Manager on call/in salon during salon hours

Financial Data and Projections

Start-up Costs: $848,878.21 Monthly Budget: $68,047.19 Profit: $19,263.53 (Interest Rate: 3.56%)

Long-Term Development
Goals: -Increase our popularity -Adding additional space Strategies: -Quality Services -Save up money -Advertising

Long-Term Development
Risk Evaluation: -Additional salons in the area -Price of services -Economic Stability -Sales Market