American Family Insurance Waukesha, WI Customer Representative (August 2011-Present)

Pioneered agencys social media presence, raised a following of over 200 people, and analyzed
agencys social media insights. Launched and executed a monthly mass mailing to 600
households, generating a 5% increase in clients each year. Participated in and contributed to
monthly development meetings. Utilized interpersonal skills and emotional intelligence to resolve
customer frustration. Increased agency customer satisfaction rating by 1.2 points on a 1-10 scale.
Miller Mobility Products Waukesha, WI Sales Associate (June 2011-Present)
Streamlined sales operations, creating a savings of a $1,000 a year. Aided customers in enhancing
their quality of living by exhibiting compassion and patience while effectively communicating
product features and benefts. Demonstrated high knowledge of a diverse product mix and
displayed strong problem solving abilities in creating solutions for customer needs.
Experience
Education
Carroll University Waukesha, WI
Bachelor of Science in Business Administration with an emphasis in Marketing | Minor in French
3.87/4.00 Cumulative GPA | Graduating May 11, 2014
Organizations
Enactus (formerly Students in Free Enterprise) (Fall 2010-Present)
President (Fall 2012-Fall 2013)
2013 Regional Champion - Chicago | 2013 National Competition participant
Re-established Enactus team at Carroll University, brought team to Regional Competition for
frst time in fve years, and advanced to Nationals for the frst time in Carroll University Enactus
team history. Led collaborative and organized team meetings; grew teams membership by 300%;
managed team committees; and rewrote team constitution to refect duties, transitional training,
and team operations.
Alpha Gamma Delta (Fall 2010-Present)
Vice President Member Development | Alumni, Delta, and Philanthropy Coordinator
Attended the 2013 Alpha Gamma Delta International Leadership Convention
Developed chapter programming; problem solved chapters personal and interpersonal conficts;
and implemented and facilitated multiple trainings for 50 members, the most in chapters history.
Honors and Awards
Phi Kappa Phi Honor Society
Delta Sigma Nu Honor Society
Junior Achievement Undergraduate Scholarship 2013
Outstanding Senior in Marketing- Carroll University 2013
Outstanding Student in French Award- Carroll University 2014
Diamond Enactus Service Leadership Award 2013
Whos Who Among Students in Americas Colleges and Universities Award Recipient 2013, 2014
Outstanding Junior in Marketing- Carroll University 2012
Academic Achievement Award- Alpha Gamma Delta 2011, 2012, 2013, 2014
Technical Skills
Multi-lingual profciency in French (written and speech)
Mastery of Microsoft Offce programs such as Word, Excel, PowerPoint, and Outlook
Expertise in social media including Facebook, Twitter, Instagram, and YouTube
Extensive knowledge of many online and software based programs including Quickbooks and POS
E R I C A L A R S O N
ellarson@pio.carrollu.edu
BUSINESS ADMINISTRATION MARKETING