Professor Stephen Topf English 114B 21 April 2014 Fitness Centers As athletes weve always believed in physical health and implemented the joys of exercising into our lifestyle. Together we decided to investigate the social and ethical value systems that make fitness centers unique. We decided to observe the fitness centers that each of us visit regularly. Rafee preferred to exercise at the LA Fitness Center while Jay favored the 360 Health Club. Both of us had different and similar requirements for choosing a fitness center. Therefore, we began to evaluate each fitness center and focus our attention towards location, wealth, people, and ethics. Through our observations we discovered that each fitness center had two different types of attendees. The members at the LA Fitness Center are more ambitious to physically improve themselves. In comparison, the members at the 360 Health Club are less determined to become healthy. Thus, the LA Fitness Center upholds the reputation for physical improvement while the 360 Health Club promotes physical entertainment. Our first objective was to observe the similarities and difference in physical appearances. Since Jay is a member at the 360 Health Club, he was given the responsibility to intensively inspect the area. The first thing Jay noticed was the grand stone staircase leading from the parking lot. After entering the first thing Jay noticed was brightness of the entire health club. The golden hue in the atmosphere gave an energetic aura with blissful feeling. Next Jay noticed that there was a nutrition bar; it was both convenient and healthy. The health club was also elegant and sophisticated; on the first level it had indoor plants and marble floors. These features made Olivares & Khan 2
people feel as if they were on vacation, it looked like a paradise. As Jay reached the small gate leading to the extracurricular facilities, he needed to be authorized by the personnel. Once through, Jay spotted the bicycle room to his left and mostly saw women inside. On the next floor there were glass rooms that were used for racquetball or handball. Beside it was the weight room, it was the largest room in the club and was mostly occupied with men. The free weights and upper body machines were located on the right side of the room. Located to the left were the lower body machines and weights. Also, there was a special room used specifically for core workouts. Jay realized that the weight room was bleak and dull compared to the rest of the club. The crudeness of the place gave the area a sense of masculinity and pumped Jay up. Above was the balcony and it only had treadmills, ellipticals and stair climbers with mostly women on them. The health club also had an indoor turf field, basketball court, track, masseuse, and an outdoor swimming pool. Overall the club had a paradise theme providing members with security, tranquility, and entertainment. As a member, Rafee was required to visit the LA Fitness Center in Inglewood. The LA Fitness Center was a one-story tall building and had the potential to be two-stories. Once Rafee entered the building he noticed the juice bar concealed in the right. Many of the members werent drawn to the juice bar; it wasnt popular like the nutrition bar in the health club. Towards the front was the receptionist table alongside several glass offices. Unlike the 360 Health Club, the fitness center did not have a gate to restrict people from entering the gym. In the rear right corner of the building was a small studio room with wood floors and mirrors. This room was most likely used for miscellaneous activities such as Zumba, Ballerina, or yoga. However, the studio room was normally vacant and was unpopular to the members. Also in the rear side of the building was the locker rooms, inside there were white lockers that were tarnished with rust. Olivares & Khan 3
Beside the locker room was the spa, which consisted of a Jacuzzi and sauna. The main attraction of the LA Fitness Center was the weight room; it occupied the majority of the buildings capacity. Located to the left side of the weight room were the free weights and benches. The right side of the building consisted of cable machines and at the front there were treadmills, ellipticals, and stair climbers. All the cardio machines were placed towards the front windows facing the parking lot. The interior of the fitness center was white and didnt have any extravagant embellishments. Inside the lights were dim and the windows were tinted. All weights in the fitness center were old and rusty; altogether the fitness center seemed to resemble a prison. The atmosphere was stimulating and made Rafee feel robust. All in all, the fitness center represented itself to be a place for training and physical improvement. The appearance and facilities of each fitness centers is the represents the values in each space. For instance, the 360 Health Club had physical features such as plants, bright lights, and marble floors to mimic the theme of a tropical island. Once again, the health club had spa, and gates in order to insure security, tranquility, and entertainment. The health club valued the members with mental and physical satisfaction rather than improvement. Even though the LA Fitness Center was not extravagant or comfortable, it represented physical fitness. Most normal fitness centers are perceived to be a place for training and exercise with the intent to improve ones physical body. Since the 360 Health Club the necessary equipment to aid in physical improvement it is still considered a fitness center. However, the health club gives this illusion since it had the available necessities yet the health club is actually promoting serenity. Nonetheless, the main objective of a fitness center is to provide and inspire fitness. The 360 health club is located in Reseda and confined within a neighborhood. The fitness center is surrounded by automotive body shops and auto parts stores. In the corner, there Olivares & Khan 4
is also a marijuana dispensary and 24hr animal hospital. The health club is also connected to a privately owned physical therapy clinic. Since the health club is located within a neighborhood, it is more hidden to the public. Even though, it is somewhat concealed to the public the health club is always crowded. Stores that have some sort of relationship with the center surround mostly all fitness centers. The body shops and privately owned business do not seem to have a relationship with the 360 Health Club. The location seems underprivileged but the club members seem to be very wealthy. The LA Fitness Center is located in the prime shopping location of Inglewood. The fitness center is part of a plaza alongside GNC and Subway. Thus, it gives the entire plaza a theme for healthy living. The FDA has recently advocated a campaign to ensure healthy living and reduce obesity. And that is why the LA Fitness is around other fitness and healthy related businesses. The city is mostly populated with African Americans and Hispanics, making these groups to be the predominant ethnicities in the fitness center. However, the fitness center has very few memberships even though its located in a prime business location. Since the proximity of the neighborhoods distant from the fitness center, it can be the reason for business loss. Nonetheless, the LA Fitness Center location is paramount but it is also the reason for losing all its business due to competition. The people at the 360 Health Club are mostly wealthy adults. Location does not really affect the type of people that have a membership with it because the people there do not live in that area. This fitness center charges a hefty $60-$90 a month plus fees, plus the valet parking and the usage of the physical therapy center, which is way more than the usual of local fitness centers. The city of Reseda per capita brings in around $20,000 a year, and the average household brings in around $50,000. The amount that this club charges does not really fit with Olivares & Khan 5
the gross income of the people in the Reseda area. It's very noticeable that the members do not live in that area because all the cars in the parking lot are very expensive vehicles. Professional athletes also come to this facility but never any children. The 360 Health Club has more of a relaxed atmosphere, where members can just go there to enjoy themselves and get away from their daily tasks. The members are there to get a decent workout and to relax. Jay noticed that Middle Eastern and elderly American people are the majority at this health club. It could be because they have the economical support to pay for all of it. The elderly stick to cardio or to tennis but mainly go there because of the physical therapy center. The younger people especially women focus on the pool and the core workout room. The young men focus on the weight room and only a few focus on the cardio section. Once a person steps inside the center, there is no way to tell if they are wealthy or not. Only way to tell is once they leave and get in their cars. But besides that, people are there to stay active to make themselves better. Some groups focus on different part of the body or different exercises but ultimately they are there be physically active and to have a relaxed feeling. Through much analysis we were able to determine the correlation between wealth and fitness. Jay discovered that the wealthy members were less dedicated to fitness and concentrated more on pleasure. At the LA Fitness the gym had fewer members compared to the 360 Health Club. In Inglewood the income per capita is very low and many of the residents are on welfare. Since many people cant afford the luxury of becoming a member and working out. However, those who can are dedicated to fitness and improving oneself. Rafee observed that most members were lean, muscular, or moderately fit. As theory we both believe that the members at the LA fitness have more incentive towards physical improvement because they have less determination for wealth. The dominant ethnicities present in the fitness center are African Americans and Olivares & Khan 6
Hispanics. Rafee also evaluated other details such as vehicles, accessories, and clothing the members owned. Most of the vehicles were inexpensive and made before the 2000s. The fitness center mostly emphasized on the enormity of its weight room and it was most popular attraction in the building. Many people visited the LA Fitness Center with one ambition and it was to become stronger, faster, or bigger. Every single fitness center shared qualities but also differentiated from one another. They all had characteristics that made them the same, that made them a fitness center. Some stood out more than others because of special qualities. The type of people that visited these centers is the reasons that make each space different. Each center may have different equipment and different events but ultimately the people are what make them different. The people have options on what fitness center they want to attend, but their choice is based on their lifestyle. Age, gender, wealth, and even location are factors that play a big role in why people make their decisions. The 360 Health club is a high-end center, so there will be people with money. The LA fitness is located in a not so well area, and that is why not many people attend it. So overall, certain factors affect the choices of people and why they go to that center. A persons lifestyle ultimately decides why they attend that specific gym.
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Work Cited "About FDA." What Is FDA Doing to Lower/reduce the Risk of Childhood Obesity? U.S. Food and Drug Administration, 10 May 2014. Web. 27 Apr. 2014. "Community Facts" American FactFinder, United States Census Bureau. Web. 25 Apr. 2014.