VNM

VERY NORMAL MUSEUM

WHY
CREATE CONNECTIONS BETWEEN PEOPLE IN BOVISA
INVOLVE AND PROMOTE DIFFERENT IDENTITIES IN THE TERRITORY
KNOW THE DIFFERENT REALITIES HIDDEN BEHIND THE WALLS OF BOVISA
HOW
LET PEOPLE REPRESENT THEMSELVES
TRHOUGH THEIR OWN OBJECTS

TURN OBJECTS INTO PRECIOUS ICONS

THANKS TO THE STORY BEHIND THEM

USE WORDS & VIDEO TO TRANSMIT

IMMEDIATE EMOTIONAL CONTENT
 USER GENERATED EXHIBITION
MADE OF PIECES IN PEOPLE’S HOUSES

THE EXHIBITION CONTENT IS ABOUT:

FURNITURE, SPACES, CLOTHES, LIFESTYLES,

ABOUT
TOOLS, PETS, FOOD, SCENARIES

VIRTUAL AND TANGIBLE PLATFORM

FOR SHARING TALES ABOUT BOVISA
THROUGH INHABITANT’S IDENTITY

THE MESSAGE INSIDE THE TALES REVEALS:

VALUES, PASSIONS, MEANINGS, EXPERIENCES,
OPINIONS AND STORIES ABOUT THE PEOPLE
THE
SYSTEM
PEOPLE
HOUSES
HEAQUARTER
BOVISA/AREA

WEB
VISITOR
PEOPLE OUTSIDE BOVISA THAT
WANTS TO EXPLORE THE AREA

RACONTEUR
BOVISA PEOPLE WHO
POST THEIR OWN OBJECTS

HUNTER
BOVISA PEOPLE WHO UPLOAD
OBJECTS DISCOVERED IN

PEO
BOVISA NEIGHBOURHOOD
 OBJECTS
VIDEO FORMAT
HOUSES FREE WI-FI
THINGS
TO SHOW
RECORDING
TOOLS WEB
NETWORK
HEADQUARTER
VNM BAR MESSAGE
CORNER
WEB
NETWORK
EASY
UPLOAD
INFO
STAFF

“LA SCIGHERA”
MOBILE STREET
DEVICE
ADV

BVS
WELCOME INTERACTIVE
SMS ADV
GPS
APPLICATION
SPOTTED
HOUSES

VIDEO GUERRILLA

AREA
UPLOADED USER ADV
 VIDEO
PUBLIC
BROWSING
GALLLERY MAP
SECTION

USER INFO APPLICATIONS PERSONAL COMMENTS RATINGS

DOWNLOAD GALLERY

SECTION
VNM
OPPORTUNITIES
INSTITUTIONS LIKE TRIENNALE CAN PARTICIPATE AND BE MAIN PARTNERS
TO PROMOTE THEMSELVES THROUGH THE SERVICE AND THE SERVICE ITSELF

CREATIVE ACTIVITIES, WORKSHOPS AND BUSINESS REALITIES CAN COLLABORATE

BEING ACTIVE USERS SO TO BE CLOSER TO BOVISA INHABITANTS
GIULIA BISON
VITO INGOGLIA
SUTHAPA PRUKSAPONG
DUSAN DOJIC
LUOLIN
VNM
VERY NORMAL MUSEUM