MARKETING MIX

Marketing mix of any organization consists of 4 Ps. Product, price, place and promotion having its own
significance that varies from one organization to the other.
In coca-cola the information about all the 4 Ps that can be summarized as follows:
PRODUCT: Product mix of coca-cola consists of the various brand packs and flavor given in the
table. Product strategy of the coca-cola is to promote all brands available in the brand packs and to
introduce the product in new flavor is also introduced.
PRICE: Regarding the pricing policy or the price to the distributor is not disclosed to me, but as done
for the different product of the company, company has priced the product same as that of its major
competitor or the market leader.