May 2014

Media Partner Integration

Patent Pending
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Company Confidential
Thank You!
We look forward to partnering with you and working productively to grown our
mutual businesses.
Core Operating Principles
Customer Service
Spirit of teamwork internally and with all partners
Integrity
Operational Transparency
Business and technology innovation
Integration Plan
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Company Confidential
Integration Action Items
The following critical path activities were identified to achieve a soft launch. The goal
is to introduce The Washington Times Real Estate section to the digital community.
Critical Path to Soft Launch
Technology integration call with Jason/Simon - Monday (5/19/14)
Advertiser identification for initial launch (5/12 5/28)
Web soft launch target (5/28/14)
Additional Activities for planned Fall 2014 launch
Advertiser dashboard development (June)
Print advertising plan (June August)
o Design print page and determine distribution
Evaluate software ability to send back zipcode or rental via api (June)
Regional ad sales pre-sell for the launch in September
o 4 telemarketers plus one dedicated salesperson (and Peter)
Training
o Locate to develop script
o TWT to shoot instructional videos via in-house talent
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Company Confidential
Additional Opportunities
As we progress in the partnership, we can discuss addition media platform activities.
TV Pilot
o Send Locate NY pilot when completed and discuss production options
Radio
o Market The Washington Times Real Estate on conservative talk radio
programs
Months
Master Project Schedule
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April May June July August September
Integration Schedule
Contract Resolution
Planning
Design & Build
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Website Functionality Review
Conceptual Design
Advertiser Monetization Approach
Advertiser Interviews
Co-signed agreement
Scanned document
Dashboard Development &
Testing
Design page
Design menu
Integrate Locate map
Obtain creative from
advertisers
Determine advertising options
for realtors (listings)
Develop editorial content
Develop Coordinated Digital / Print Launch Plan
Full Launch
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Design, Build & Test w/ advertisers
Establish pricing & rate structure
Test submissions from advertisers
Editorial Content
CRM Testing
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Evaluate editorial sources
Develop posting frequency
Ensure functions as
expected
Design print marketing
Determine locations
Plan with marketing and print teams
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Phase
TWT Real Estate Live
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9 steps
5 milestones
Progress Bar
Company Confidential
Training
Videos
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Complete training videos
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Reporting 9
Evaluate Success
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Company Confidential
Next steps
Review with mutual teams and approve