Before you begin, strive to find the

answers to these questions

We have one hour to sell our product, and approximately one hundred students.
What are your total sales/revenue projections?
Is there high demand for your product(s) based upon your
research?
How many units do you need to sell to break even?
How will you efficiently meet this demand given # of people in
target market, amount of selling time available and product quantity?
What is the profit margin on your product(s)? Will it yield a
profit given your fixed expenses (loan, etc.); # of people in target
market; amount of selling time available?
Student #1: Micah M.
Student #2: Clinton S.
Student #3: Joshua W.
Student #4: Sheldon G.

Logo or pic
related to
business
Project Manager
(Micah M.)
Director of
Marketing
(Joshua W.)

Chief Financial
Officer
(Clinton S.)
Inventory Control
Manager
(Sheldon G.)
Identify the roles each group member will be responsible for executing.
STRENGTHS
We know the target Market.
We have great advertisements


WEAKNESS
Others are serving other products.



OPPORTUNITIES
1. We have the opportunity to
convince people to purchase
products.

THREATS
1. Other groups selling competitive
products.

MARKET DAY PRODUCT OFFERINGS
List the item(s) your group plans to sell during Market Day:

1. Cookies
2. Brownies


Describe your target market:
The target market is located in a predominately
African American neighborhood.

Which segment(s) of your market will
you target (PEOPLE)?
-- We will target mostly 6
th
and 7
th
graders

How many people are in your target
market (PEOPLE)? Were selling to about 303
people.


We can survey the
students to see what
they like.

We can use our
common knowledge of
being a kid.
PRIMARY SECONDARY
List and describe the primary and secondary methods you used to prove
that there is a demand for your product(s) within your target market

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