Questionnaire

1. Which type of AC are you preferring?

Window
Split

2. Which brand are you preferring?
LG
Samsung
Hitachi
O General
Others

3. What is the price range in which you are preferring air conditioner?
Rs 20000 Rs 30000
Rs 30,000- Rs 40,000
Rs 40,000 - Rs 50,000
Rs 50,000 Rs 60,000
Above Rs 60, 000

4. How did you come to know about the brand/ model of Air conditioner?
Newspaper
Magazines
Through friends and relatives
Television
Others (please specify)

5. Which factor do you consider the most in buying Air conditioner?
Brand image
Price
Quality
After sales service
Looks
Features

6. To which extent are you aware about Air Conditioner Market?
Fully aware
Aware
Unaware

7. Are you using this brand of Air conditioner?
Yes
No

8. Your satisfaction level from overall performance?
Highly satisfied
Moderately satisfied
Neither satisfied nor dissatisfied
Moderately dissatisfied
Highly dissatisfied

9. According to you which company gives the most beneficial schemes to customer?
LG
Samsung
Hitachi
O General
Others

10. What are your views regarding brand image of following brands of air conditioner?
Very Good Good Average Bad Very Bad
LG
Samsung
Hitachi
O General


11. What are your views about price of following brands of air conditioner?
Highly
Satisfied
Satisfied Neither
Satisfied Nor
Dissatisfied
Dissatisfied Highly
Dissatisfied
LG
Samsung
Hitachi
O General

12. What are your views about quality of following brands of air conditioner?
Very good good average Bad Very bad
LG
Samsung
Hitachi
O General

13. Suggestions/ problems(if any)