Essay Questions for Ent 12 final exam

1. It might be said that Product - Market match is the most important consideration when
evaluating if you have a business or not. Explain why you agree or disagree and give
examples to back your position.

2. Entrepreneurs are born and not made. Discuss.

3. All the big businesses understand the concept of scarcity and strive to maintain it in
the marketplace. How do they do it and what are the different aspects of the problem?

4. Advertising your product or service is important, but to have a successful ad you must
plan an ad that will reach your target.

Two of these essay questions will be on the final exam. You may bring in one letter sized
sheet of paper with you with your outlines (or the whole essays written out if you like) to
the essay part of the test. You will write the essays during the test. You will be required
to leave the sheet with the examiner. The essays will be in the second hour of the test
which is B block on Thursday, January 27th, 2005.

Your essays need to follow the following format:

-Introduction with supporting points a,b,c

-Discussion on a
-Discussion on b
-Discussion on c
-Summary with supporting points a,b,c