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ASMA SIDDIQ

BBA 7th
Presented to Sir Nasir
MARKETING MIX
AVAILABLE TOOLS TO PLAY
INTO THE MARKET.

IT MATTERS HOW YOU PLAY
WITH THESE TOOLS, NOT WHAT
YOU HAVE GOT.BECAUSE ALL
OF THE PLAYERS HAVE GOT THE
SAME !!!
MARKETING MIX
Product
Products must be ensured to
meet the needs of customers
in terms of the following
aspects:

1. Appearance
2. Function
3. Cost
The pricing policy that a business chooses
is often a reflection of the market at
which it is aiming.

Knowing the market
Elasticity
Keeping an eye on rivals


Price
Penetration


Skimming Competition


Psychological
Pricing strategies
The means by which products and services
get from producer to consumer and where
they can be accessed by the consumer.

Retails
Wholesales
Mail orders
Direct sales etc


Place
Strategies to make the consumer aware of
the existence of a product
or service.

Abovethe-line
Television, Radio and the Press

Below-the-line
Events or Direct mail
Promotion
All human actors who play a part in service
delivery and thus influence the buyers
perceptions.

Technicians
Dealers
Other Employees



People
That P of marketing mix

which let customers get the best of the
products

Flow of activities
Service delivery
Response

Process
The environment in which the service is
delivered and where the firm and customer
interact, and any tangible components that
facilitate performance or communication of
the service.
Building
Business cards
Web pages




Physical Evidence
THANK YOU

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