Dream Job Portfolio

Jennifer Nelson
JRNM 452-01 Advanced Public Relations Theor






Founded: Ama!on "as incor#orated in Jul 1$$4% #ublished on the "eb in 1$$5&

CEO/Founder: Jeff 'e!os (1$$4-#resent)

Headquarters: *eattle% +ashin,ton

Address: Ama!on&com -or#orate .ffice
151/ 2
nd
Ave&
*eattle% +A $0101

Mission Statement: To be 1arth2s most customer-centric com#an "here #eo#le can
find and discover anthin, the "ant to bu online&

Number of Employees: More than 113%400 "orld"ide

What does Amazon.com do?
-ustomers all over the "orld are able to search for and bu ne" and refurbished items
online in the follo"in, cate,ories5
-'oo6s -1lectronics 7 -om#uters
-Tos -'ab
-8rocer -9ealth 7 'eaut
--lothin, -*#orts 7 .utdoors
-Movies -Music
-Tools -9ome 7 8arden

Retail Website Locations Outside of United States (www.amazon.com):
-Australia ("""&ama!on&com&au) -'ra!il ("""&ama!on&com&br)
--anada ("""&ama!on&ca) --hina ("""&ama!on&cn)
-:rance ("""&ama!on&fr) -8erman ("""&ama!on&de)
-;ndia ("""&ama!on&in) -;tal ("""&ama!on&it)
-Ja#an ("""&ama!on&co%<#) -Me=ico ("""&ama!on&com&m=)
-*#ain ("""&ama!on&es) ->nited ?in,dom ("""&ama!on&co&u6)

History

The Start: .ri,inall% Ama!on started as an online boo6store& Durin, Ama!on@s first
month of business% the sold and shi##ed items from :ounder and -1. Jeff 'e!o@s
,ara,e& Then% the e=#anded and be,an sellin, music and movies online& The have
also #artnered "ith and enable third #art sellers to sell merchandise on their site& *ince
1$$4 the have become the "orld@s lar,est online retailer&


Amazon Prime: .ne feature Ama!on is 6no"n for is a feature that "as rolled out in
:ebruar 2004% Ama!on Prime& This feature allo"s customers to #a a fee annuall so
the can ,et their #roducts delivered to their door faster& +hile sho##in, the "ebsite
there are #roducts that have the Ama!on Prime shi##in, o#tion& An #roduct that has
that o#tion "ill be at the customer@s door in 2 das& Ama!on Prime is e=tremel hel#ful
for those customers "ho aren@t able to find the e=act #roduct the are loo6in, for in a
re,ular store that the need almost immediatel& The are able to order it on Ama!on
and ,et it delivered in 2 das&

Kindle and Kindle Fire: .ne of Ama!on@s bi,,est accom#lishments launched in 2003%
the ?indle& Ama!on started as an online boo6store and the "anted their customers be
able to access and do"nload an boo6 the "anted at an time& Then in 2011 Ama!on
launched the ?indle :ire% their version of a tablet& Not onl are customers able to read
boo6s on the ?indle :ire% the are able to #la ,ames% chec6 e-mails% and "atch online
content& .ne feature that Ama!on rolled out "ith the ?indle device "as the ?indle a##
for iPhone% iPad% and Android devices& The ?indle a## allo"s customers to read a boo6
the have do"nloaded on their ?indle on their #hone% com#uter% or other tablets& This
also allo"s the customer to have fle=ibilit because the do not have to bu a ?indle
device to en<o ?indle content& Ama!on continues to roll out ne" versions of ?indle
devices as technolo, continues to advance&

Amazons Partner Websites:
-/#m ("""&/#m&com) -Abeboo6s ("""&abeboo6s&com)
-After*chool ("""&afterschool&com) -Ale=a ("""&ale=a&com)
-Ama!on:resh ("""&ama!onfresh&com) -Ama!onAocal ("""&ama!onlocal&com)
-Ama!on*u##l ("""&ama!onsu##l&com) -Ama!on +eb *ervices (a"s&ama!on&com)
-Audible ("""&audible&com) -'eaut'ar&com ("""&beautbar&com)
-'oo6 De#ositor ("""&boo6de#ositor&com) B'oo6"orm&com ("""&boo6"orm&com)
--asa&com ("""&casa&com) --reate*#ace ("""&creates#ace&com)
-Dia#ers&com ("""&dia#ers&com) -DPRevie" ("""&d#revie"&com)
-1ast Dane ("""&eastdane&com) -:abric ("""&fabric&com)
-;MDb ("""&imdb&com) -Jun,lee&com ("""&<un,lee&com)
-?indle Direct Publishin, (6d#&ama!on&com) BAoo6&com ("""&loo6&com)
-MC9A';T ("""&mhabit&com) -*ho#bo# ("""&sho#bo#&com)
-*oa#&com ("""&soa#&com) -TenMar6s&com ("""&tenmar6s&com)
-Dine&com ("""&vine&com) -+a,&com ("""&"a,&com)
-+arehouse Deals (htt#5EE"""&ama!on&comEbFnodeG12/3033011)
-+ootH ("""&"oot&com) -Coo&com ("""&oo&com)
-Ia##os ("""&!a##os&com)

Internal Audience:
Advertisin,
o Ad Platform
o Ama!on -lic6s
o Ama!on Aocal
o -reative *ervices
o Dis#la Ads
o ?indle Ads
o Mobile Ads
o *elf *ervice Advertisin,
o Dideo Advertisin,
o Ama!on Media 8rou# (AM8)
Ama!on -ustomer *ervice
o -a#acit Plannin,
o -ontinuous ;m#rovement
o -ustomer Advocac 7 1=#erience
o -ustomer *ervice Tech
o 9uman Resources
o ?indleEDi,ital
o ?no"led,e Mana,ement
o .#erations
o *ocial *u##ort
o Dirtual -all -enter
Ama!on +eb *ervices
'usiness and -or#orate Develo#ment
o 'usiness Develo#ment
o -or#orate Develo#ment
Di,ital 1ntertainment
o Ama!on Di,ital Music
o Ama!on ;nstant Dideo
o Ama!on *tudios
o A##store
o -loud Drive
o Di,ital Dideo 8ames
1commerce Platform
o -or#orate A##lications
o e-ommerce Platform *ervices
o ;nfo*ec
o +ebsite A##lication Platform 7 'uilder Tools
:ulfillment 7 .#erations
o :ulfillment Associate
o 1n,ineerin,
o :acilities
o :inance

o :ast Trac6
o :ulfillment Aoss
o :ulfillment -enter
o :ulfillment Real 1state
o :ulfillment Jualit Assurance
o :ulfillment Trans#ortation
o :ulfillment *u##l -hain
o ;T
o 9uman Resources
o Photo *tudio
o Process ;m#rovement
o Procurement
8lobal -or#orate Teams
o Ama!on Develo#ment -entre *cotland
?indle
o Ama!on Publishin,
o Ama!on Aab12/
o Di,ital Products
o Di,ital *tore Platform
o *#eech
Retail
o Ama!on 'ab
o Ama!on :resh
o Ama!on Mom
o Ama!on Movies
o Ama!on *tudent
o 'usiness% ;ndustrial% and *cientific *u##lies
o -ore *ho##in,
o Deals 7 1vents
o :ashion
o 8rocer
o 9ealth 7 'eaut
o Mobile *ho##in,
o Phsical Music
o Phsical *oft"are
o Retail *stems Mana,in,
o Retail *stems Tech
o *ubscribe 7 *ave
o Te=tboo6s
o Trade 'oo6s
o Trade-in
o >niversal *ho##in, 1=#erience
o Dideo 8ames Phsical
o +arehouse Deals
o +orld"ide Mar6etin,

o Ama!on Prime
o 9ardlines
o 9ardlines Tech
o *ocial *ho##in,
*earch and Discover Technolo,ies
o 'ro"se
o ;tem Data Jualit
o Personali!ation and Recommendations
o *earch 1=#erience
*eller *ervices
o Ama!on +ebstore
o :ulfillment b Ama!on
o North America *ales
o Mar6et#lace
o Transaction Ris6 Mana,ement *stems
o *eller *u##ort
o Ama!on Paments
*ubsidiaries
>niversit Recruitin,
o >niversit >nder,rad Non-tech
o >niversit ;nternshi#s
o >niversit PhD
o >niversit M'A 7 8raduate
o >niversit Tech

External Audiences
-onsumers "ho bu Ama!on@s #roducts
Potential Ama!on ;nvestors
Public% those "ho are interested in buin,Esellin, Ama!on #roducts
Third Part *ellers
Potential 1m#loees
-olle,e *tudents% interested in >niversit Recruitin,
Authors
Publishers
Advertisers









;nternal Audience Plan

The internal audiences of m or,ani!ation include the 'oard of Directors% Mana,ement
amon, the different de#artments at Ama!on&com% ;nc&% the staff underneath the
mana,ement% and internal vendors (Ama!on'asics)& Mana,ement #ositions include
#ro<ect mana,er% content mana,er ("ritin, and "eb content)% soft"are develo#ment
en,ineer mana,er% #roduct mana,ement% etc&

The -1. and 'oard of Directors "ould communicate "ith the Mana,ement staff about
an develo#ments "ithin the com#an or "ithin each de#artment via #hone or hold a
meetin,K meetin,s seem to be the bi,,est "a that Ama!on communicates internall&
The -1. and 'oard of Directors "ould also communicate "ith the ;nternal Dendors
"ithin the com#an& Ama!on&com% ;nc& is an internet based com#an% but after doin,
some research% ; found that Ama!on doesn@t use e-mail to communicate internall as
much as ; had ori,inall thou,ht& After Mana,ement receives the information% the
"ould then #ass it on via e-mail or in #erson to the staffEteam underneath them&

;n order to increase a"areness of Ama!on@s mission statement% To be Earths most
customer-centric company where people can find and discover anything they want to
buy online. ; have a cou#le o#tions #lanned out to ma6e sure 100L of Ama!on@s
em#loees 6no" the mission statement&
The first "ould be to hold a ,eneral meetin, "ithin each de#artment to discuss the
com#an@s needs and the com#an@s ,oals& This "ould also be a ,ood time to brin, u#
the mission statement and "hat Ama!on stands for as a com#an& As6 the em#loees
"hat the are doin, da to da to live u# to the mission statement& The mission
statement should hel# the em#loees of Ama!on achieve those ,oals&
Another o#tion after the meetin, "ithin the de#artments "ould be to #lace the mission
statement on the tables in the cafeteria at Ama!on& This "a em#loees "ould see the
mission statement ever da and ho#efull be reminded of "hat Ama!on stands for as
a com#an&
The ne=t #art of the #lan "ould be to evaluate ho" man em#loees 6no" the mission
statement& 1ach de#artment mana,er "ould meet "ith each member of their team after
a certain amount of time to see ho" the have lived u# to the mission statement&