DOING A CASE

LG WATCH PHONE
ASSIGNMENT
Working in small groups..discuss

1. What is the main problem ?
2. What is the situation ?
3. What are the alternatives ?
4. What would you recommend?
THE EXECUTIVE SUMMARY

..a summary of the key problem, alternatives,
recommendation and expectd outcome

See reading on the CMD on writing effective
executive summaries

No more than 1 page


2. THE PROBLEM

What is the key problem that
management must address?

No more than a couple of sentences
3. THE SITUATION.do not summarize the
case
1. key factors in the current situation.in
term of consumers, competition, the
environment etc. ?

2. Porters 5 forces or a SWOT might be
usefulbut only if you discuss the
implications

4. ALTERNATIVES
1. Develop at least 2 distinctive
alternativesand generally not more than 4

2. Indicate the criteria you will use to
evaluate the alternatives $$$...(cost or
exected profit), feasibility, consistentcy
with brand, etc.
5. RECOMMENDATION
What would you recommend and why ??
6. IMPLEMENTATION
Broadstroke, key timing
A FEW NOTES
1. No outside research is necessary or even
useful. Do NOT use the internet to find out
what actually happened

2. A case is judged on the effectiveness and
logic of its argument not on whether a
particular solution is recommended.

.