Edward Jay Epstein

THE HOLLYWOOD
ECONOMIST
The Hidden Financial Reality
Behind The Movies

MELVILLEHOUSE
B R O O K LY N . N E W YO R K

2011

 338.5:791.44
65.498.537
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338.5:791.44
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lib@alpinabook.ru.

ISBN 978-5-9614-1444-8 (.)

ISBN 978-193363384-8 (.)

2010 E.J.E. Publications, Ltd., Inc.

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 ,



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22

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84

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$8,7 . ?
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, , , , .
,

.
-,
.
, 48
. Paramount
,
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.
,

,
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).

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-, Paramount
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,
. ,
,
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85

, ,
. $10,2 ,

($7,5 ) .
, , Paramount
$87 .

$1,7 ,
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$94
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,
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, .
,
$100 ,
.
, Paramount
. .
, , New Line

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,
. - , ,
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,
.

86

, 2007 .,
.
- Paramount,
, $70
$90 .
,
.
.

,
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. ,
,
,
.
,


.

.
.

.

87

,
.
.


,
.

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,
.
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.

.
, ?

,



.

, .
,

88

. ,
, ,
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Toshiba
HD-DVD
Blu-ray Sony
Paramount Dreamworks (
Paramount) $150
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DVD
DVD-.
, ,
,
(
, ,
,
). Paramount
Dreamworks $150 , 2007 . HDDVD- ,
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, . ,


, ,
. :

89

2008 . Toshiba
HD-DVD, ,
$150 ,
Blu-ray.

,
. 1981 .
, MBA
Columbia
Pictures.
.
, , Paramount
: $50
Toshiba,
DVD (Titanic)
, $150 Panasonic

(Thompson) $50 -
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DIVX. DIVX
,
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$150 , Toshiba Paramount
Dreamworks Blu-ray,
.

:
,
.

90

,
,
. 1920- .

, ,
,
,
, Microsoft
.

: ,
.. , ,
, .
,
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, 1980- .
.
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.
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, :
,

91

. ,
. ,

,
, : 30
.
,
, ,
,
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,
. ,

, .
.
JP Morgan Chase

: ,
,
,

.

.
, , ,
,
2008 .
,

92

. , ,
,
. 2003 . -
Paramount
.
.

,
. ,

, ,
, ,
, ,
,

. ,
2003-, Paramount
,
, 15%.

,
. (
, Paramount
$130 ). ,
, ,
23-28%.
15% (
)
-.

93

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Melrose Investors (
2007 .).
18% 26 2004
2005 .
. Paramount
10% .
.
,
, .


. , , Legendary Pictures
, , AIG
Direct Investments Bank of America Capital Investors,
Warner
Bros. , Melrose Partners,
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,

.

,

.
, ,
.

94

,

- - ?


.
,
.
,
.
.
, , ,
, .
.
.
,
,
.
.


. 2008 . 16%
. ,

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, . ,
,
, 20% .

95

. ,
,
.
,
,
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. 10
1500
. ,
,
, - (
),
. ,
,
.
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.

, 300-
. ,
,
,
,
. ,

96

,
.

The Wall StreetJournal
, (Shopgirl)
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Stepford Wives) Mercedes Benz S-,

,
.
.
, ,

.
1974 ., ,

(The Man with the Golden Gun),
American Motors
.
.

.
:
Chrysler Jeeps, ,
(I, Robot) -2 (The Transporter 2)

97

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-
, Apple
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,
(The Apprentice).
-
, ,
.
, Weinstein Company

1 Paris,
.
,
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). ,
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.

,
,
.
- ,
, , , . ,

98

1930- . De Beers
.
. ,
.
,
- .

.

. ,

(The World Is Not Enough) , (Die
Another Day) $30 .
,
,
. ,
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,
$4960000
.

. , ,
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.
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(

99

). ,
,
.
. ,

, .

,
$300000 .


. $50000
$250 000.
,

.
,
,
.
.
,
, ,

.
,
, .

,
. .

100

,
, ,
,
, .

. ,

,
.

.
,
, .


(The Curious Case of Benjamin Button),
2008 . Warner Bros, Paramount.
$160 -
. ,
,
. , ,

-,

101

,
, -.
15%-
,
, . ,
$27117 737,
, .
, . 2006 .
$121
.
,

. , ,
$67 500.
2008 . 70

.
2008 . 40
.
, ,
, ,
Screen Capital International,
.

. , -
25%
. ,
. -
.

102

,
.
, ,
,
. 2008 . ,
Weinstein Company, ,
...
.

1980- .,
Showtime Viacom
Time Inc.
. ,
DVD ,
, ,

.
.
,
,
.
.

, ,
, ,
,
.

103

,
, $12 .
1985 ., $30
(Ghostbusters),
,
$12,5
.
. 2005 .

$10 . , 25 ,

,
.
,
,

. 2000 .
$1,1 .

DVD,
.
,
.
,
.
, ,
. , DVD,

.

104

,
(Sex and the City),
(The Sopranos) (The L Word).

, .

, 24-

. 2009 .
2005 .
.
New Line Cinema,
1996 . Time Warner,
.

, Time Warner.
2007 .,
$80
20 . 2008 .
Time Warner, ,

New Line Cinema, $80
, Warner Brothers.
,
New Line ( Fine Line
Picturehouse)
New Line .
Paramount
2008 ., Showtime Viacom

105

CBS, Inc.
,
,
Viacom, Paramount .

.
,
.

?

.

. ,

,
, ,
.
- Warner Bros., Disney, Fox, Sony,
Paramount Universal -
, .
,
, ,
,
. ,

, ,

106

.
,
3000 ,

.

,
. ,

, . -
,
.
,
(Pirates of the Caribbean),
- (Spider-Man) (Harry Potter),
. ,
,

. ,
,
,
,
,
.
,
.
, 30% .

107

,

, 30%
,

.
,
. , ,
, ,
,
-, .
,

.

18% .
8%. ,
,
.
10% ,
.

12%,
4% . ,
,
10% ,
2% . ,
Paramount,

108

8% ,
.

. 2008 ., Paramount,
:
Universal Dreamworks Animation
Marvel Entertainment's
Paramount. ,
.
- Disney,
2005 . $80
( ). ,
,
.


2009 .
.
, ,
,
-.
,
. ,
. ,
. .
, ,

: (Wall Street: Money Never Sleeps) - -, 1987 .
, ,
- MetLife.

. ,
.
, .
.

112

,
,
.

2005 .
Fortune
,
.
-. ,
18
-,
. ,
Twentieth Century Fox
.
-. ,

, .
, Fox,
. ( )
.

,
.
,
1988 ., ,
, . Fox
. 67-
,

113

-,
35%,
.

- 11- . .
, .
. ,
, ,
, .
,
.

,
. -
(Groundhog Day).
.
- , ,
, , ,
, , , .
. ,

,
. ,
,
.
, - -
,
(Frida), (Broke-back Mountain)

114

(Babel), -
(Revolutionary Road),
(Goodfellas) (The Silence of The
Lamb), - ,
(Seabiscuit).

. -
,
,
,

.
, ,

. -
, ,
,
. ,
,
, .
,
, , ,
$220000 ,
( , ,
). ,
,
.

.

115

,
.
--2 Fox
, ,
.
,
, .
, ,
, Fox
(
,
, ,
).
,
14
( , ,
). ,
.

Spin. , ,
,
, .
,
, .
, ,
.
, . -
.
.

116

( ).
.
,
, ,

.
--2 23 2010 .
Fox
.

. ,
, $40 , Fox
$100 .
,
. Fox
$20,2 ,
. ,
,

,
.
Fox ,
, ,
.

117

:
9/11
2004 .
. 9/11
(Fahrenheit 9/11),
. 2003 .
Icon Productions .
, ,
,
. Icon Productions .
Miramax, 1993 .
Disney.

. , ,
-
Disney. , Miramax

Disney.
, 2003 .
9/11,
Miramax .
$6 .
,
,
, .
- Disney

118

. 12 2003 . ,
,
, a Miramax
. ,
$6
.

.
- ,
. 13 2004 .,
,
. ,
,
, -
-, .
, Disney
.

,
.
,
. .
DVD- ,
,
. .
5 2004 . New York Times
Disney
, .
,

| 119

, [
9/11]
,
Disney ,
.
.
,
Disney .
2003 .

. 22 2004 .

. ,
- .
,
, 9/11
. Disney, ,
Miramax,
, ,
. Disney
.
(Kids) (Dogma),

. Miramax,
, ,
-,
.
,

120

9/11 .
,
Disney .
:

, Disney
.
.
Miramax,
Fellowship Adventure Group,
Disney ,
. , ,
Lions Gate Films, IFC Films
Alliance Atlantis Vivafilms
DVD- Columbia Tristar Home Entertainment.
-


. 12%
.
Disney,
( ,
) ,
,
.
9/11, ,
$228
. 3 DVD-,
Disney $30 .

121

( 50%),
( , ,
) ,
Disney $78 .

. ,
,
33% . 9/11
Disney ,

27% , $21 .
, .
, :
.
Disney?
$11 ,
$46 .
: Disney
Foundation Miramax. , ,
$21 , , , .

Disney
9/11,
,
, .

122

,
, Miramax
. ,

, , , ,
Disney.
1993 ., ,
Disney, .

,
, ,
(Sex, Lies, and Videotape)
(The Crying Game).
, Disney
30-35%
.
.
, Disney,
, Miramax.
,

.

, .
,

, Disney ,
.
,

123

Miramax ,
,
.

,
Miramax.
,
:
.
,
.
Miramax
. ,
(), 2002 .,
,
$20
. 2004 .,
Miramax
.
2005 .
. Miramax
Disney, Dimension Films
.

. ( )
$130 .
,
Miramax
. Disney

124

Weinstein Brothers Pictures.

Disney
, ,
2005 . $100 .
,
,
, .

:
P a ra m o u n t
,

, .
,
,
.
,
. 2003 .
Paramount .
, 2004 . Paramount
,
.
,
.
47-
.
,

125

Paramount 180 .
?
,

. 1994 2004 . Paramount
, -
. ,

.

Dreamworks SKG,

Paramount
MTV Films, Nickelodeon Films Paramount
Classics.
, .


.

60%. , 2003-,
.
? ,
, .
Variety,
.

, Home Video ,

126

,
,


. Paramount
100
.

,
.
,
2005 .
, Paramount

. ,

$50
. , -
, ,
.
,
, ,
. 2005 . Paramount
,
2006 2007 .

$1,6 Dreamworks SKG.
,
Dreamworks

127

$900 . Paramount
Dreamworks,
, (Dreamgirls)
(Transformers).
Paramount
Cruise-Wagner Productions,

, , (War
of the Worlds).
,
. :
, , .

, .
22%
12% Paramount
DVD-.
Paramount
Dreamworks ( , ),
Dreamworks,
, Paramount,
. ,
Dreamworks
, $500

.
, Paramount ,
, . :
-.

128

Tom Cruise, Inc.

,
,
. , , .
2005 .
,
: 1) 2) -.
,
. 62%
-.
,
.
,
,
Paramount (War of the Worlds)
Warner Bros. : (Batman
Begins) . New York

Times,
,

,
1938 .. ,
,
.
.
,
.
, .

129

Paramount
,
,
.
,
,
. -, 22% ,
.
,
. ( DVD-
.) 1970- .

,
,
.
20%
.
,
,
.
.

, , ,
- ,
.
80% , ,
. , ,
, , ,

130

20%. ,
10% , ,
, 10% 2%
.
. ,
100% .
,

22% .
$70

.
2000 . DVD-
.
,
Paramount
2.
30%,
DVD- ,
, 40%.
, 12% DVD-
, Paramount
.
, , ,

By.
,
2.
.

131

, :
,
20 DVD-.

$92 .

Paramount.

3. ,
, Paramount .
,
DVD-, $15,
$4,1 ,
. $0,45
, .
$10.
, $1,8, Paramount
$8 .
2004 . DVD-
, . ,
,
3 DVD
, .
$180 , Paramount
.
,
. ,
,
. 2006 .

132

$397,8 , 70%
.
, ,
12%
DVD-. ,
, Paramount.

, 2006 .
.
. 2006 .
MGM
United Artists. 1916 .
,
,
20 .
Merrill Lynch $500
.
, ,
- ,
, , ,
.

-
2005 . -
,
$20 . ,

133

2010 ., ,
.

(Sahara).
2005 ., $130 ,
. - ,
Disney .
. , ,
1992 .,
$10 .
,
,
.
, ,
, .
,
,
, ,
. Crusader
Entertainment.
36-
Forbes
$8 .
O'Melveny & Myers, ,
American Lawyer,
.
,
,

134

- -
20th Century Fox.
, OMelveny & Myers,
, 2005 .
- . ,
,
,
PowerPoint,
,
. ,
, ,
,
. ,

. -
, .
,
. ,
,
, .

$5 ,
. ,
, $13,9 .
$18,9
, .

.
,

135

: .

. ,
.
, -
,
. 2008 .
$8 .
,
, , , , ,
:
, .
, ,
, .

,
.
.
,
, ,
, ,
.
33%
, 10%.
, .
, .

,
. ,

136

.
,
.

?
.
,
,
,
,
, - .

, .
20 60%
.
,
.
,
, ,
, .
, ,
.
,
. ,

. , : ,
, , , ,
, -, , ,

137

, , , ,
, ,
, ,
. ,
,
, ,
.
Paramount
. $10 .
, , ,
,
- - .


81- ,
,
,
, .

,
, , 1927 .,

,
, .
ABC
,
,
.

,

,
. , , ,
2009 .: (Milk),

U 2

(Frost/Nixon), (The Reader)

(Slumdog Millionaire).
?
, ,
3000 ,
DVD.

,
, , , ,
,

-,
.

,
,

.
, ,
, ,
,
.

, 20

. ,
1940- . .

.

143

,
.
,
,
. -
,
, : DVD,
, . 2008 .

80%. ,

, , .

,
.
, , ,

.


.

-
1950- .
,
.

,
.

. ,
1990- .,
30-
.
,
.

. .
-,
MTV. ,
.
,
, ,
-. -, ,

,
, . -,
, ,
, .
,

,
.
2009 .
,
70%

U5

21 .

. ,
Sony,
,
.
,
, ,
.
Sony 2003 .,
(Hollywood
Homicide) (
$20 ).
Universal
(2 Fast 2 Furious),
. Sony 30-
,
Universal
.

,
$11,1 ,
$50 .
Sony -
: ,
,
$20 . ,
,
.

146

,
,

.

,


,
NRG
,
. NRG
,
-,
.
- NRG
1978 .
Nielsen Entertainment. NRG

. , NRG
, ,

. NRG
.

.

U7

NRG .

,
,
.
. NRG

, : 25 ,
25 , 25
25 .
.
NRG , , ,
,
.
.

,
. 28 ,
28
,
Sony. -
. ,
,

- .

, .
,
, .

U8

.
,

, 25 ,
, .

, , , .
,

. -
, ,
.
NRG.

.
,
-,
.

, , .

,
(
).
, 2005 . Paramount
(War of the Worlds)

. Warner Bros,
:

U9

(Batman Begins), 20th Century Fox -

(Fantastic Four). ,
NRG, ,
25 .
,
.
.
25 .
. ,
.
Warner Bros,
, :
, 20th Century Fox

.
.
,
, .

. Paramount,
Warner Bros, 20th Century Fox ,

. , ,


. , 2002 . Miramax
Dreamworks SKG

150

- (Gangs of New York) ,

(Catch Me If You Can).
25 ,
. Miramax

, 25 ,
Dreamworks
. , Miramax
- Dreamworks SKG
-.
New York Times
: []
,
...
.
Miramax
-
, .
NRG
,
,
,
, ,
DVD-, ,
, .

.

.

1980- ., - .
1937 .,
(Snow White and the Seven Dwarfs)
.
,
.
.
,
$100 . ,
Disney
. ,
.
,
,
, (Some
Day My Prince Will Come). ,
(, )

.
- ,
,

, .

.

152

,
, DVD,
, ,
(The Lord of the Rings),
(Harry Potter), - (Spider-Man),
(Finding Nemo), (Star Wars),
(Shrek), (The Lion King)
(Pirates of the Caribbean).

.
1. ,
, , ,
,
.
2. (
).
3. -
,
.
4.

.
,
.
PG-13,


.

153

5. ,
.
6. -
,
.
-
PG-13.
7. :
-
. ,
.
8. ,


.
9.
,
.
DVD
.
,
30
$450-600 .
30 -2,
Dreamworks Animation $7 , .
.
, ,

154

,
- Sony Pictures.
,
.

,
Paramount Universal, - ,

,
. ?

,
. , 2007 .

$35,9 ,
$26,6 .
(

$70,9 ),
$9,3 ,
.
?
, , ,


. ,

155

,
-, ,
, , ,
.
, - Sony
$201
.

, $88 . ,


.
- ,
- . , ,
,
,

.
, .

.
. , ,
, - DVD-
. -

.
.

,

156

. - Fox
Variety 2005 .,
,
.
,
. ,
,
, .
DVD-,

, Wal-Mart.

$15-20 .
Wal-Mart
.
DVD-,
Wal-Mart,
.
,
.
Sony : , -
, . -
.

,

, . ,

. , ,

157

.
,
, .

, ,

. ,
- . , ,
The Wall Street Journal,
, 19 2004 .
, ,
, (), (The Terminal)
(King Arthur) -
,

, .
: $363
, - $96,3 ,
$149,8 .
.

,
.

, . 2007 .

158

,
( ), $ (
)

(

)

1948

8,5

8.5

100

1980

4.9

2.2

4.1

9,22

55

13.3

25

22,4

22

1985

3.3

2.6

7.4

1990

6.8

6.5

10.1

1995

6,2

11.9

11.6

29,7

19,6

2000

6,5

13.1

15,5

35.1

19.4

2003

8.7

21,1

18.7

48.5

17.9

2004

8.1

22.8

18.1

49

16,9

2005

22.6

16.9

46.5

15.1

2006

8.2

19.8

16,1

44.1

18.5

2007*

8.8

17,9

16.2

42,9

20,4

* 2008 . .

40% .
,
, , ,
..
, 15%
.
, , 60 (Gone
in 60 Seconds) Disney.
$129477395. $55979966.

159

$37986053.
($)

25197723

5660837

5077286

822997

454973

266900

122275

Disney
$17993913 -
$129477395, .

$153 . ,
- ,
.

2008.
. 1980-
, , 55%
; 2007- 20%,
.
80%

160

,
,
. ,

Sony ,
, []
. ,
, ,
,
.
.
1980- .
.
.
,
,
.
2000 .
DVD- ,
. Warner
Bros.
Wal-Mart,

DVD ,
.
.
,
.
DVD

161

, . ,
,
...
. -
. ,

,
.
, :
, .
,
,
.
. ,

- , ,
DVD .

,
, ,
.
DVD- .
,
DVD-,
.
,
.
,

162

.
$64 : -
, ,

?

.
Paramount ,
, ,
.
: , ,
, . ,
, .
, ,
:
(-), ( : 3),
, (
), (
: ).

. ,
,
.

.
(1928-1950)

163

: MGM -
, Paramount - , Warner
Bros. , 20th Century Fox
; Universal - , Disney . ,
,
.
,
.
,
.
,
, ,
,
.
.
.
.
, 10,
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22.02.2011. 60*90 16.

1. .
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