ADMA Data Day 2009 Live Audience Poll Results By Datalicious/Edentify

60%

50%

40%

30%

20%

10%

0% Poll 1: Consumer Poll 2: Direct Marketing

Website Email/RSS Letter/Mail
Channel Preference SMS/MMS Phone Call
Channel Effectiveness Live Chat Social Net. Other
 Poll 1 Poll 1: Consumer
Poll Channel
2 Preference
Poll 2: Direct Marketing Channel Effectiveness
Website 7 12% 5 9%
Email/RSS 30 53% 17 32%
Letter/Mail 18 32% 19 36%
SMS/MMS 1 2% 1 2%
Phone Call 0 0% 5 9%
Live Chat 1 2% 0 0%
Social Net. 0 0% 1 2%
Other 0 0% 5 9%
Total 57 100% 53 100%

Poll 1: Thinking of yourself as a consumer which of the following channels would you prefer companies to use w
Poll 2: Putting your direct marketer head back on, which is the most effective direct marketing channel for you
 el Effectiveness

prefer companies to use when communicating with you (select only one)?
marketing channel for your company (select only one)?
ADMA Conference
Results Fully Completed Surveys

Total Responses: 110

Thinking of yourself as a consumer what of the following channels
Q1 would you prefer companies to use when communicating with
Question Type: Single Answer - yourself?
Standard Total for question:57 52%
Answers Responses (%)
A 7 12
B 30 53
C 18 32
D 1 2
E 0 0
F 1 2
G 0 0
H 0 0

a) Website
b) Email/RSS
c) Letter/Mail
d) SMS/MMS
e) Phone Call
f) Live Chat
g) Social Net.
h) Other
ADMA Conference
Results Fully Completed Surveys

Total Responses: 110

Q2 Putting your direct marketer head back on, what is the most
Question Type: Single Answer - effective direct marketing channel for your company?
Standard Total for question:53 48%
Answers Responses (%)
A 5 9
B 17 32
C 19 36
D 1 2
E 5 9
F 0 0
G 1 2
H 5 9

a) Website
b) Email/RSS
c) Letter/Mail
d) SMS/MMS
e) Phone Call
f) Live Chat
g) Social Net.
h) Other