Wumart Stores: Chinas Response To Wal-Mart

1. Sources of competitive advantage and its sustainability in an emerging

market environment

2. Strategy formation fit between firm strategy and external environment

3. To provide students with a basic understanding of the concept of
sustainable competitive advantages and special considerations in a
changing market environment through Wumarts successful business
expansion

4. To discuss strategy formation with a focus on the firms internal
resources and its external environment

5. To explore potential strategies to be implemented at Wumart leading to
continued success in the new market environment