External Factors Weight Rating Weighted Score Comments

Opportunities
1. Constant evolution of technology 0.20 5.0 1.00 well positioned
2. Expansion of product lines 0.10 4.1 0.41 constant
3. Acquisitions of rivals 0.05 2.5 0.13 -
4. Global expansion 0.10 3.0 0.30 continuously expanding
5. Online growth potential 0.10 3.0 0.30 will take time
Threats
1. Internet-based and brick-and-mortar competitors 0.20 5.0 1.00 well positioned, Best Buy weak globally
2. Economic downturn 0.10 3.0 0.30 questionable
3. Instant Price Discovery 0.05 4.5 0.23 well positioned
4. Lawsuit on "price match" policy and
misrepresented warranties 0.10 3.0 0.30 -
Total Scores 1.00 3.96
Exhibit 1 EFAS Table for Best Buy Co., Inc. 2010
Internal Factors Weight Rating Weighted Score Comments
Strength
1. Customer centric focus 0.20 5.0 1.00 key to success
2. Best Buy quality culture 0.05 3.0 0.15 deeply rooted
3. Experienced top management 0.05 2.5 0.13 expert in their related fields
4. Horizontal integration 0.15 3.0 0.45 -
5. Differentiation strategy 0.15 5.0 0.75 key to success
Weaknesses
1. Financial position 0.15 3.0 0.45 high accounts receivable and inventory
2. Organizational structure similar to major retailers 0.05 3.0 0.15 common/ not unique
3. Overhead cost 0.05 2.0 0.10 affects profitability
4. Global positioning 0.10 3.1 0.31 weak in market positioning in China
5. Inconsistent top management 0.05 2.5 0.13 constant adjustment
Total Scores 1.00 3.61
Exhibit 2 IFAS Table for Best Buy Co., Inc. 2010
Exhibit 3 SFAS Table for Best Buy Co., Inc. 2010
Strategic Factors Weight Rating Weighted Score
S
H
O
R
T
I
N
T
E
R
M
E
D
I
A
T
E
L
O
N
G
Comments
S1. Customer centric focus (S) 0.10 5.0 0.50 X
S4. Horizontal integration (S) 0.10 3.0 0.30 X X
S5. Differentiation strategy (S) 0.10 4.0 0.40 X
W1. Financial position (W) 0.15 2.0 0.30 X X
W4. Global positioning (W) 0.10 2.5 0.25 X X
O1. Constant evolution of technology (O) 0.10 5.0 0.50 X X
O2. Expansion of product lines (O) 0.10 3.0 0.30 X
T1. Internet-based and brick-and-mortar competitors (T) 0.15 3.0 0.45 X X
T2. Economic downturn (T) 0.05 2.2 0.11 X
T4. Lawsuit on "price match" policy and
misrepresented warranties (T) 0.05 2.0 0.10 X
Total Scores 1.00 3.21
Duration
Exhibit 3 SFAS Table for Best Buy Co., Inc. 2010