www.derby.ac.

uk/icegs
Tristram Hooley
the seven
Cs of
digital
career
literacy
Image: http://fc05.deviantart.net/fs70/i/2012/272/f/f/rainbow_planet_by_kar_re-d5g8rqz.png
Would you give this person a job
www.derby.ac.uk/icegs
https://www.youtube.com/watch?v=S2RlnDqI-JQ
What about this person?

www.derby.ac.uk/icegs
https://www.youtube.com/watch?v=W7NNaFL0l3Y
Have you ever given someone advice
To create an online profile/portfolio to advance their
career?
To create a video CV?
To use their existing network to help advance their
career?
To build their network to advance their career?
To try and engage the whole world in their career
building?
www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Three changes
The internet offers new opportunities to give and
receive career support.
The internet changes the context within which
career is enacted.
This new context requires new skills for
effective career management.
About careeer management skills
www.derby.ac.uk/icegs

www.derby.ac.uk/icegs
http://adventuresincareerdevelopment.wordpress.com/2011/09/26/the-parable-of-the-three-fishermen/
Approaches to career guidance
Career crisis support
Pre-emptive career support
Career management learning
www.derby.ac.uk/icegs
Career management learning frameworks

www.derby.ac.uk/icegs
http://www.blueprint4life.ca/
The Blueprint framework sets out an
approach to career development which is
underpinned by a learning paradigm. Its
advocates reject the idea that career is just
about making vocational choices and
argue that in flexible and dynamic labour
markets individuals need the ability to
actively manage their careers. The term
career management skills is used to
describe the skills, attributes, attitudes and
knowledge that individuals need in order to
do this. The task of careers work is
accordingly conceived as fostering
learning and personal development.
(Hooley et al., 2013)
How has the internet changed
careeer?
www.derby.ac.uk/icegs




www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Dear Lisa Rudgers








http://www.dearlisarudgers.com/
Lyndsay Blackwell
Discussion: So what skills do you
need to be effective in this
environment?
www.derby.ac.uk/icegs
7 Cs of
digital
career
literacy
Changing
Collecting
Critiquing
Connecting Communicating
Creating
Curating
1. Changing
www.derby.ac.uk/icegs
http://www.youtube.com/watch?v=vdvo5Fl
RqmM
Discuss
What do you do to help students/clients understand and
respond to change?
What could you do?
An idea: Show the Shift Happens video and discuss what
it means for career.

www.derby.ac.uk/icegs
2. Collecting
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to collect useful
career information?
What could you do?

www.derby.ac.uk/icegs
An idea

www.derby.ac.uk/icegs
3. Critiquing
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to be more critical
about the information they encounter?
What could you do?

www.derby.ac.uk/icegs
An idea
Get students to review 10 websites.
Tell them to look at
URL
Who created the site
The date it was last updated
Then them to think about
Who paid for the site
Why the site was created in the first place
www.derby.ac.uk/icegs
4. Connecting
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to network
effectively online?
What could you do?
An idea: Review their career networks with them. Think
about how to expand them.
www.derby.ac.uk/icegs
5. Communicating
www.derby.ac.uk/icegs
Dear Sir
I would like to apply for the
advertised job.

I believe that I have the necessary
skills required for the post and
that I would be a great addition to
your team.

Yours faithfully

Tristram Hooley
dEr Sir I wud lIk 2
apply 4 d advRtizd
job. I BlEv dat I hav d
neceSrE skills
required 4 d post &
dat I wud b a gr8
aDitN 2 yor team. urs
faithfullyTristram
Hooley
Discuss
What do you do to help students/clients to communicate
effectively online?
What could you do?
An idea: Get them to write an initial contact to an
employer in a number of different formats (tweet, Linkedin
group message, email).
www.derby.ac.uk/icegs
6. Creating
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to create useful
content for their career?
What could you do?
An idea: Encourage them to use a Linkedin profile as the
first step towards creating an online profile.
www.derby.ac.uk/icegs
7. Curating
www.derby.ac.uk/icegs
Discuss
What do you do to help students/clients to curate their
online presence?
What could you do?
An idea: Get them to Google themselves.
www.derby.ac.uk/icegs
In conclusion
Managing a career requires some skills, attributes and
knowledge.
Some of this is the same online as it was before the
internet existed (but reframed by the new environment).
Some of it is almost entirely new.
The 7 Cs provides a framework that career professionals
can use to work with clients.
www.derby.ac.uk/icegs
For more of my thoughts on this
Hooley, T. (2012). How the internet changed career: framing the relationship
between career development and online technologies. Journal of the National
Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The
Web. The Potential of Web 2.0 and 3.0 Technologies for Career
Development and Career Support Services. London: UKCES.
Hooley, T., Watts, A. G., Sultana, R. G., and Neary, S. 2013. The 'blueprint'
framework for career management skills: A critical exploration. British Journal
of Guidance & Counselling 41:117-131.
Longridge, D. & Hooley, T. (2012). An experiment in blended career
development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online
Employability: A Guide for Academic Departments. Derby: International
Centre for Guidance Studies, University of Derby.



www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
Tristram Hooley
Reader in Career Development
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
t.hooley@derby.ac.uk
@pigironjoe

Blog at
http://adventuresincareerdevelopment.wordpress.com