414-RETAIL MANAGEMENT

UNIT-1
[1].Examine the concept and significance of Retail Management?
[A] INTRODUCTION:

Retail Management is the sale by seller in small quantities to
Consumer not for resale. The process of bringing the ultimate user to the main
producer through a series.
DEF:
French word retailer meaning to cut a piece off or to break the bulk.
-----AMAN
1. They have a clear vision
2. They evolve the offering
3. They execute
4. set of values
5. expressive benefits
6. They develop a strong culture
7. They address a real unmet need
8. They scale
9. Environmental






UNIT-2
[2].The factors which are influencing Retail store location?
[A]
1.Target market
2.Medical shop
3.Tailer shop
4.Backery
5.Beauty care
6.Retail store location
7.Delivery trucks
8.Zoning commission
9.Accessibility
10.Planning
11.Competition
12.Location costs
13.Personal factors







UNIT-3
[3].What factors which are influencing Promotion in Retailing?
[A]
1.Promotion
2.Advertising
3.Publicity
4.Retail buying
5.Retail terms
6.Timing
7.Pricing
8.Demand
9.Private label brands
10.branch stores
11.chain stores
12.retail business








UNIT-4
[4].There is close rapport between Retailing and Information Technology.
Discuss.
[A].

1.Customer data
2.Transparency and tracking
3.Global data synchronization
4.PCI security compliance
5.Radio
6.Television
7.Tele conference
8.Satelities
9.Cellphone
10.Technology









UNIT-5
[5].What is retailing in India and Changes impacting Retailing in India?
[A].

1.Development of modern retail
2.Changing consumption patterns
3.Procurement
4.Distribution networks
5.Foreign direct investment
6.FDI retail
7.Retailing
8.Impacting retail in India