Five divisions

1. Exploration and producing

2. Marketing and Refining crude oil to lubricants, fuels and petro chem
3. Chemical, mining and minerals and
4. Real Estate
1990 mccool billion $ cash drain
1993 emp felt admin process n topdown polocies stifling creativity n
innovation

mc cool give motorist wat they want n not wat the specialist think wat the
motorist want

decentralize decision making to manager n emp
staff cost under control focus on cust

USM&R
New strategy
C stores redesigned

Organization required a new measurement system.
Better metric process
Balance score card org mission n strategy

Hired company Renaissance Solutions by David Norton co-author of balance
score card to assist the process