Toilet Soap Users - Frequency of Usage

Filter All Main Household Shoppers

Sample 2231
'WEIGHT (000) 4370.87

All Main Household

Shoppers
All Main Household Shoppers

Sample
'WEIGHT (000)
Vertical
Index
Heavy Users
Sample
'WEIGHT (000)
Vertical
Index
Three Or More Bars Per Week Sample
'WEIGHT (000)
Vertical
Index
Two Bars Per Week
Sample
'WEIGHT (000)
Vertical
Index
Medium Users
Sample
'WEIGHT (000)
Vertical
Index
One Bar Per Week
Sample
'WEIGHT (000)
Vertical
Index
One Bar Every Two-Three Weeks Sample

UNILEVER - Segmentation Study

590
1106.67
25.32%
100
148
277.677
6.35%
100
442
828.997
18.97%
100
1349
2605.89
59.62%
100
850
1597.77
36.56%
100
499

Toilet Soap - All

Users
2169
4240.33
100.00%
100
590
1106.67
26.10%
103
148
277.677
6.55%
103
442
828.997
19.55%
103
1349
2605.89
61.46%
103
850
1597.77
37.68%
103
499

TGI Romania 2000, wave 1

Page 9

Light Users

One Bar Per Month

Less Than One Bar Per Month

UNILEVER - Segmentation Study

'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index

1008.11
23.06%
100
165
380.429
8.70%
100
126
296.379
6.78%
100
39
84.0495
1.92%
100

1008.11
23.77%
103
165
380.429
8.97%
103
126
296.379
6.99%
103
39
84.0495
1.98%
103

TGI Romania 2000, wave 1

Page 10

Toilet Soap Users - Brands Used Most Often

Filter All Main Household Shoppers

Sample 2231
'WEIGHT (000) 4370.87

All Main Household

Shoppers
All Main Household Shoppers

Amo

Camay

Donge

Dove

Duru

Fa

UNILEVER - Segmentation Study

Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample

150
291.243
6.66%
100
246
456.286
10.44%
100
40
78.7051
1.80%
100
97
171.717
3.93%
100
269
551.606
12.62%
100
366

Toilet Soap - All

Users
2169
4240.33
100.00%
100
150
291.243
6.87%
103
246
456.286
10.76%
103
40
78.7051
1.86%
103
97
171.717
4.05%
103
269
551.606
13.01%
103
366

TGI Romania 2000, wave 1

Page 11

Fax

LifeBuoy

Lux

Malizia

Neutro Roberts

Nivea

Palmolive

Protex

UNILEVER - Segmentation Study

'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index

736.447
16.85%
100
144
287.837
6.59%
100
27
47.1152
1.08%
100
145
282.834
6.47%
100
6
10.3058
0.24%
100
22
38.013
0.87%
100
69
132.795
3.04%
100
333
653.678
14.96%
100
117
212.044
4.85%
100

736.447
17.37%
103
144
287.837
6.79%
103
27
47.1152
1.11%
103
145
282.834
6.67%
103
6
10.3058
0.24%
103
22
38.013
0.90%
103
69
132.795
3.13%
103
333
653.678
15.42%
103
117
212.044
5.00%
103

TGI Romania 2000, wave 1

Page 12

Safeguard

Others

UNILEVER - Segmentation Study

Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index

7
11.4863
0.26%
100
85
181.25
4.15%
100

7
11.4863
0.27%
103
85
181.25
4.27%
103

TGI Romania 2000, wave 1

Page 13

Toilet Soap Users - Other Brands Used

Filter All Main Household Shoppers

Sample 2231
'WEIGHT (000) 4370.87

All Main Household

Shoppers
All Main Household Shoppers

Amo

Camay

Donge

Dove

Duru

Fa

UNILEVER - Segmentation Study

Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample

444
839.954
19.22%
100
648
1197.63
27.40%
100
180
335.878
7.68%
100
430
782.671
17.91%
100
549
1045.51
23.92%
100
665

Toilet Soap - All

Users
2169
4240.33
100.00%
100
444
839.954
19.81%
103
648
1197.63
28.24%
103
180
335.878
7.92%
103
430
782.671
18.46%
103
549
1045.51
24.66%
103
665

TGI Romania 2000, wave 1

Page 14

Fax

LifeBuoy

Lux

Malizia

Neutro Roberts

Nivea

Palmolive

Protex

UNILEVER - Segmentation Study

'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index

1248.52
28.57%
100
397
771.597
17.65%
100
148
266.605
6.10%
100
618
1174.59
26.87%
100
101
182.569
4.18%
100
115
207.726
4.75%
100
306
550.426
12.59%
100
750
1454.03
33.27%
100
524
985.698
22.55%
100

1248.52
29.44%
103
397
771.597
18.20%
103
148
266.605
6.29%
103
618
1174.59
27.70%
103
101
182.569
4.31%
103
115
207.726
4.90%
103
306
550.426
12.98%
103
750
1454.03
34.29%
103
524
985.698
23.25%
103

TGI Romania 2000, wave 1

Page 15

Safeguard

Others

UNILEVER - Segmentation Study

Sample
'WEIGHT (000)
Vertical
Index
Sample
'WEIGHT (000)
Vertical
Index

126
233.828
5.35%
100
213
436.97
10.00%
100

126
233.828
5.51%
103
213
436.97
10.31%
103

TGI Romania 2000, wave 1

Page 16