PRESENTED BY:

PRABHAT KR SINGH
MUNMI GOGOI
SUDIP ADHIKARY
SANTANU DEBNATH

CADBURY WAS FOUNDED ALMOST 200
YEARS AGO. JOHN CADBURY FOUNDED IT
IN 1824. SINCE ITS INCEPTION CADBURY
HAS SHOWN A REVOLUTIONARY CHANGE IN
INDIAS CHOCOLATE MANUFACTURING
INDUSTRY IN TERMS OF SALES & MARKET
SHARE.

CADBURY INDIA LTD. IS A PART OF
MONDELZ INTERNATIONAL. CADBURY
INDIA OPERATES IN FIVE CATEGORIES
CHOCOLATE CONFECTIONERY,
BEVERAGES, BISCUITS, GUM AND CANDY.
CADBURY HAS GOT A VARIETY OF PRODUCTS. IT HAS DIVERSIFIED ITS
OPERATIONS AND HAS FORMED A STRONG PRODUCT MIX.
EX:
o BOURNVILLE
o CLUSTERS
o NUT FREE PRODUCTS
o GEMS
o BOURNVITA
o DAIRYMILK
o PERK
o ECLAIRES
o 5 STAR ETC


CADBURY HAS MANTAINED A STANDARD QUALITY IN ALL ITS PRODUCTS
THEREBY ADDING VALUE TO ITS GOODWILL.THE QUALITY OF ITS
PRODUCTS IS ONE OF THE MOST STRATEGIC FACTORS.


OPTIMUM INVESTMENT IN ADVERTISING STRATEGY WHICH INCLUDES
EYE CATCHY VIDEO CLIPS WHICH GENERATES AN ATTRACTION
TOWARDS THE PRODUCT
SWOT Analysis
Strength
1. Number 1 chocolate brand in the world with lot of variants like
Fruit & Nut, Crackle and Roast Almond, Eclairs
2.Celebrity brand ambassadors
3.Excellent advertising, reach and accessibility
4.High brand loyalty
5.Top of the Mind Brand
Weakness 1.Food products have a limited shelf life
Opportunity
1.Untapped rural markets
2.Better product packaging and preservation
3. Sugarfree category
Threats
1.Other branded and local chocolate manufacturers
2.Sweets as substitutes
Supply Chain Management







Suppliers Company Distributers Resellers
Customers
Effective SCM
1. Strong SCM makes its products
available in all over the country.
2. Strong logistics has boost sales.
3. Distribution channels also helps its
products to gain profit.
4. They maintain their SCM.
Amitabh Bachan for Dairy
milk
Sachin Tendulkar & Virender
Sehwag for Boost
Jacky Shroff for Cadbury drinking
chocolate.
Genelia D'souza
for Cadbury
Perk.
International super
hero Batman for
Cadbury Bournville.
Tennis player Sania Mirza
for Bourn Vita
CADBURY DAIRY MILK-RS 5/10CAME 1994 WITH REAL TASTE OF LIFE CAMPAIGN.

5 STAR-RS 5/10 CAME 2005 WITH JO KHAAYE KHO JAAYE CAMPAIGN.

PERK-RS 5/10 CAME 1996,SAPNO SE RACE LAGAOIN 2009.

Gems-Rs 5 came in 2009,Gems is now positioned as `Rangeen Panda Ki
Rangeen Pasand.

CADBURY DAIRY MILK SHOTS- RS 2, SHOTS AND LADDOO

clairs-Rs 1/2present in India since 1971, In 1994 the brand took on the
purple and gold packaging, now it Cadbury clairs Rich Brownie,`Doob Le
Zara campaign in 2010.



Oreo-Rs 5 Launched in India in March 2011, Twist, Lick,
Dunk!Approximately 25 billion Oreos are eaten per year. (Thats about 70
million per day, or 800 per second!)

HALLS-RS .5 HALLS CAME INTO THE CADBURY FOLD IN 2003, CAME 2008
WITH`THANDI SAANS KA BLAST CAMPAIGN.


BUBBALOO-RS 2 LAUNCH IN THE INDIAN MARKET IN 2007. IN FEBRUARY 2010,
WHEN THE BUBBLE GUM BRAND LAUNCHED BUBBALOO COOL MINT, THE MINT
FLAVOURED BUBBLE GUM BUBBALOO COOL MINT WENT ON TO BECOME A RAGE WITH
TEENAGERS.



CADBURY BOURNVITA IS AMONG THE OLDEST BRANDS IN THE MALT FOOD CATEGORY
WITH A RICH HERITAGE AND HAS ALWAYS BEEN KNOWN TO PROVIDE THE BEST
NUTRITION TO AID GROWTH AND ALL ROUND DEVELOPMENT. LAUNCHED IN 1948,
THROUGHOUT ITS HISTORY, CADBURY BOURNVITA HAS CONTINUOUSLY RE-INVENTED
ITSELF IN TERMS OF PRODUCT, PACKAGING, PROMOTION & DISTRIBUTION. THE
CADBURY LINEAGE AND RICH BRAND HERITAGE HAS HELPED THE BRAND MAINTAIN ITS
LEADERSHIP POSITION AND IMAGE OVER THE LAST 60 YEARS
CADBURY OFFERS TWO OPTIONS TO CAPTURE THIS APPEAL: CADBURY BOURNVITA,
WITH ITS POPULAR CHOCOLATE TASTE, AND ITS LATEST OFFERING, CADBURY
BOURNVITA 5 STAR MAGIC, LEVERAGING THE RICH CHOCOLATE AND CARAMEL
FLAVOUR OF CADBURY 5 STAR.
TODAYS WORLD IS AN INCREASINGLY COMPETITIVE PLACE FOR CHILDREN. THEY
ARENT JUST EXPECTED TO DO BETTER, BUT ALSO DO MORE. KEEPING THIS IN MIND,
CADBURY LAUNCHED THE NEW BOURNVITA IN 2010 AND LAUNCHED A NEW CAMPAIGN
TAYYARI JEET KI! (PREPARING TO WIN)

SPECIALLY FORMULATED DRINK FOR 2 5 YEAR OLDS LAUNCHED IN 2008,BOURNVITA
LI'L CHAMPS IS A MILK ADDITIVE PRODUCT. IT HAS BEEN SPECIALLY FORMULATED WITH
SCIENTIFICALLY PROVEN INGREDIENTS LIKE DHA & WHEY PROTEIN, MAKING IT IDEAL
FOR CHILDREN BETWEEN THE FORMATIVE YEARS OF 2 TO 5 YRS

CADBURY HAS GOT AN UNIQUE TASTE WITH A MODERATE AMOUNT OF
SWEETNESS.THE PRODUCTS ARE DESIGNED IN SUCH A WAY THAT IT IS
CONVENIENT TO DIVIDE AND SHARE AMONG FRIENDS

THE RECENT TREND IS OF THE PRACTICE THAT PEOPLE NOW-A-DAYS
CHOOSE CHOCOLATES FOR GIFTING PURPOSE, ON OCCASIONS LIKE
BIRTHDAYS
DIWALI
CHRISTMAS

CADBURY IS A FOREIGN COMPANY DOING TREMENDOUSLY WELL IN INDIAN MARKETS
BECAUSE OF ITS BRILLIANT MARKETING STRATEGY. IT HAS BROUGHT ABOUT A WHOLE
NEW SCENARIO IN CHOCOLATES AND OTHER DAIRY PRODUCTS GIVING BIRTH TO A
SHIFT IN TASTE AND PREFERENCE OF INDIAN CONSUMERS.