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PT. J.

CO Donuts & Coffee Business Plan in


Argentine
By Group VI
PT. J.CO Donuts and Coffee was founded by
Johnny Andrean.
J.CO products are donut, coffee and tea, hot or
cold and yogurt.
J.CO have outlets in many cities in Indonesia
and several outlets in Malaysia, Singapore,
China, and Philipine.
Product
Donuts
Coffees
Yoghurt
PRODUCT


Corporate Social Responsibility (CSR)
J.CO Safari
J.CO Reach Out
J.CO Care

SWOT Analysis
Strength:
Donuts are made by using a modern machines.
Almost half of the raw materials are imported,
chocolate from Belgium and milk imported
from New Zealand. Coffee beans for drinks
imported from Italy and Kosta Rica.
Concept open kitchen


Weakness:
Not standing alone yet outside the mall as Dunkin
Donuts that already have selfsupporting Cafe that has a
lot of stand alone outside the mall.
Opportunities: Award
the best brand with product innovation.
Best Donut, 2006" in Free Magazine 2006. In 2008,
J.CO Donuts & Coffee was awarded "The Integrated
Marketing Strategy Champion 2008" in the SWA
business magazine and Markplus & Co.
DISC AWARD 2008 for the category of Breakthrough
Campaign in Food & Beverage.

Threats:
J.CO, be imitated by the Malaysian citizen, he
found Big Apple.

Competitors
J.CO Donuts & Coffee has some competitors:
I-Crave and Krispy Kreme, and Dunkin
Donuts
THE MARKETING PLAN
Target Market
Our target market are Argentine's people, from middle to
upper class. J.CO Donuts & Coffee targeting the middle to
upper social classes with the modern lifestyle, fond of social
activities like hanging out in the cafe, and fond of food and
beverages with premium brand. Children to adults (4-50
years) can consume our products. Because J.CO offer donuts
that are not only delicious but also healthy. Because, J.CO
not just use the sugar, but also honey and dark chocolate is
good for health so it's not too sweet and healthy to eat.

Expected Sales
To start marketing, we opened 10 outlets J.CO in
Argentinas mall or Plaza. Each one of our outlets
targeting 1000 donuts, and 500 coffee / yogurt sold each
day. In the first year, 80% we are sure will be sold in each
day, and will increase each year.

Packaging Component
To simply the sales, the box of donuts, coffee, and yogurt
will be translated in Spanish and English. On the list of
menu at outlets also written in two languages (Spanish and
English). Also, J.CO website that available several
languages (Indonesian, England, Argentina, Malaysia,
Philippines, Singapore, China). So it will be easier for
Argentina people who did not understand English.

Promotion Mix
We use Mass Media in Argentine, such as TV, Radio,
News Paper, Magazine, Banner. And then we use Social
Network like Facebook, Twitter, and we also have a
website. J.CO has a special website: www.jcodonuts.com
that provides a variety menus inside the complete content
to answer the curiosity of enthusiasts J.CO and web design
is very appealing.
J.CO also have a twitter account for the media promotion
of highly innovative and practical @ JcoArgentine, in this
account provide delivery services, in addition to facilitate
the costumer to find out the new products from the twitter
account. J.CO also provide some promo on Facebook fan
page J.CO Donuts and Coffee.

customers can buy donuts per seed or per package. there
are package for half a dozen, one dozen and two dozen.
Per seed = AR$ 3.25
dozen = AR$ 19.50
1 dozen = AR$ 33
2 dozen = AR$ 54.50


Methods of Payment

Can be paid in cash, or by credit card. J.CO donuts &
Coffee in cooperation with certain banks.