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  • Crucial For Companies To Know About Their Competitors, Says AMM

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    Crucial For Companies To Know About Their Competitors, Says AMM

    Загружено:

    Asif Khan

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
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    из 1

    Malaysian Reserve

    19/11/2009
    Page: 8
    By: T Vignesh
    Section: Business & Finance
    Region: Malaysia Circulation: 15000
    Type: Malaysia - English Newspapers
    Size: 185.00 sq.cms
    Frequency: MTWTF

    Crucial for companies to know


    about their competitors, says AMM
    by T VIGNESH of companies, organisations, and filter traditional and new
    products, events, campaigns, media from other countries
    ASIA Media Monitors Sdn trends and issues quantita- such as the Philippines and
    Bhd (AMM), a media track- tively. Basically AMM helps Indonesia in our South-East
    ing and monitoring service its clients make sense of the Asia headquarters in Kuala
    provider, believes that in to- media. Lumpur. In that sense, we do
    day's fast changing environ- He said that AMM has have plans for expansion
    ment, it is no longer enough more than 5,000 clients across above our current 150 staff as
    to track down performances Asia Pacific and in Malaysia, we have recently added an
    as it is important for compa- it has a mix of corporate, PR additional floor in our office
    nies to know more about their agencies and government to accommodate the growth,"
    competitors if they would sectors, which also include Buckley told The Malaysian
    want to remain competitive. many iconic Malaysian busi- Reserve in a recent interview.
    AMM South-East Asia gen- vides a 24 hour support to nesses such as the highest AMM is organising a "Me-
    eral manager Cameron Buck- report the most relevant and profile GLC's that are always dia Strategies in Changing
    ley (picture) said that it is im- timely news of its corporate, in the news. Times; Experts Panel Discus-
    portant for companies to use government and PR agency Meanwhile, AMM is look- sion" today in Kuala Lumpur
    the media as an important clients. The company moni- ing forward to focus on build- which will feature panelist
    source to get to know more tors news and current af- ing a stronger foundation in such as Shameem Abdul Jalil
    about their competitors. fairs, which is across Eng- Asia to expand its business in from Public Investment Bank
    For an instance, they must lish, Bahasa Malaysia, the Asean region. Bhd, Ku Kok Peng from
    know, what the media are Chinese and Tamil media "At AMM, we are always Fleishman-Hillard Commu-
    quoting, reporting, investi- and it includes summary looking to expand the media nications Sdn Bhd, Suzanie
    gating and probing in rela- translation services. that we cover, and the fact Adina Mat Saat from the
    tion to their competitors. Buckley said that the com- that we now live in a digital Ministry of Information and
    He said that AMM pro- pany analyse media coverage world, it enables us to search AMM's Buckley.

    Ref: 00060354804

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