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1 Metro Braila 0 0 0 #DIV/0! #DIV/0!


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4xAlways
Single ultra
night - 40
%reducere la al
4 lea produs Single
SALES PROMO OFFERS
Always Ultra Night Always Maxi Sensitive Normal Plus Always Every Day liners
Always Platinum
liners
Sensitive Super Plus Sensitive Night Always Ultra Always Platinum
Single Duo Quattro Single Duo Duo Duo Single Quattro Duo Quattro Single Duo
Total dispencere
oferite
Nr crt Magazin
Period of
exploitation
Total ISP
hours
CONTACTS
Total contacts that bought P&G
feminine care products Total contacts
that didn't buy
feminine care
products
products Competition P&G
Quantitative report Always
Duo 20
4xAlways
normal plus -
40 %reducere
la al 4 lea
produs
4xAlways
super plus -
40% reducere
la al 4 lea
produs Single Duo
Average
sales per
hour
Total no. of
contacts
Total contacts that
are competitive
users (who do not
use Always)
Total contacts
converted from
competition to
Always Single 60 54 40 20 Quattro
Sales hit rate TOTAL SALES
TOTAL PROMO
OFFERS
TOTAL SALES
Always Duo
ultra normal
plus + 4 abs
always
End-cap
Island on
central
alley/at the
category
Other
placements
(number,
positioning)
1 Metro Braila
19.05.2014,
20.05.2014,
23.05.2014.
Am intalnit cliente care au spus ca folosesc always deoarece sunt bune si au
aripioarele foarte stabile. De asemenea o clienta a spus ca a incercat mai
multe absorbante de la concurenta, dar s-a oprit la always pentru ca ii ofera
confortul necesar. Marea majoritate a clientilor abordati nu au aratat un
interes deosebit pentru dispencer, unii au spus ca ideal ar fi fost ca in locul
dispencerului sa fie alta gratuitate. Cel mai mare succes il au pachetele
promotionale de 4 buc always single.
dispencer
libresse
Qualitative report Always
Nr crt Store Period Shoppers feedback (most relevant ones)
Competition activity - Competition offers
(other than the ones in leaflet) - new
offers, strong offers etc
Secondary placement (competition) -
decorated or not
Consumer
mechanisms (raffle,
instant gift, loyalty
etc)- prizes, period,
demo - Competition
Consultants/promoters
- competition (period,
schedule)
Issues and solutions found/ OOS

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