Assignment # 01

Article: How to Conquer New Markets with Old Skills

Apply Chapter 02: Markets and Competitive space
Above mentioned article is written on Spanish companies, which became successful through their local
& traditional expertise. In below Lines I will try to explain the strategies that were applied by the Spanish
companies to gain success in the globe.
Markets and Traditional Strategies:
Traditional market analysis and planning efforts typically assume that a market and the
accompanying market structure are in place, the market is then segmented, and one or more
market segments are targeted. However, when market boundaries reconfigure due to new
technologies, new competition, and the creation of new business designs, markets and
competitive space may be drastically altered.
Spanish companies studied markets that were more suitable for them like Latin
American & European markets are analyzed following major factors:
Markets and Strategies
Defining and Analyzing Product-Markets
Describing and Analyzing End-Users
Analyzing Competition
Market Size Estimation
Suitable location (market places)
Developing a Strategic Vision about the Future

Exhibit 2.1: Does Not Apply on The Article.

An Arry of Challenges:

Disruptive
Innovation
Creating New Market
Space
Fast Changing
Markets
Commoditization
Threats
Drivers of
Changes in
Markets