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Hindustan

Computers Limited

Presented by
Kaveri Matagar
Porter’s five force model
of competition
Threat of
new
entrant

Seller’s Buyer’s
bargainin Rivalry bargaini
g power ng
among power
firms

Threat of
substitute
HCL

New
entrant

Fujits
u
Dell
Threat of new
entrant

Does not require • New entrant Fujitsu-


very high headquartered in Tokyo
investment.
specializing in
Easy semiconductors,
entrant of new computers
company
• Dell –MNC based in Round
Rock
Tough
competition sells PC’s, servers,
data storage devices,
software's.
Brand building
Inspiron, studio,
XPS, Alienware are some
Brands from Dell
Bargainin
g power
of Buyer
Bargaining • “MiLeap” branded
power Is high laptops and notebooks
under the new “ME”
Buyer’s brand
expectation is
high
• HCL Leaptop Z39,
powerful configuration
Force high along with excellent
quality features like energy
savers
Switching cost
(priced at Rs 59, 990)
Bargaini
ng power
of seller
• Suppliers products
Supplier
have high switching
power costs

• Unorganized
Supplier assemblers
industry is
dominated by a
few firms
Threat from
substitutes
Smart phone
Technology
changes • Cost
• Portable
Substitute can
replace the • Presentation
product • Internet surfing
Rivalry
among firms

 Market share
Margin is
good
• Hewlett-packard
-18.2 pc
Cut throat
competition • HCL-9.8 pc
• Dell-9.2 pc
• Acer-7.3 pc
• Lenovo-4.7 pc
Reference
 Non Electronic sources-Book reference
 International business
- by Charles W L Hill and A K Jain

Electronic sources-
www.hcl.in
www.scribd.com (a report of HCL)