Kingfisher Airlines

– Marketing Strategy
 Kingfisher Airline
• The UB Group was the first to launch a non-
government Commercial Air Service in 1990

• Value based carrier to have 'fly the good times'

approach

• Kingfisher Airlines is a wholly owned subsidiary

of United Breweries Holdings limited
 More about Kingfisher
• Kingfisher Airlines, named after a beer launched
in May 9,2005 from Mumbai to Bangalore
• With models as flight attendants
Vision
The Kingfisher Airlines family will consistently
deliver a safe, value-based and enjoyable travel
experience to all the guests.

Values
• Safety
• Service
• Happiness
• Teamwork
• Accountability
 Products

• Funliners

• King Club

• Kingfisher Class
• The King Club offers you a bouquet of services
& privileges, making your journey as comfortable
as possible.
• Each time you fly Kingfisher Airlines, you are
awarded King Miles.
• The King Club programme has 3 Royal tiers.
First level is King Red tier
King Silver tier - 30 King miles
King Gold tier - 60 king miles
 Kingfisher Class  

Kingfisher will be a high value passenger

airline, which will provide quality customer
service with features never previously
seen in India, altogether known as
KINGFISHER CLASS

FIRST ROW OR THE LAST ROW YOU AR

 Funliners
Kingfisher Airlines will offer a single class experience on all its
modern Airbus A320 aircraft. The aircraft aptly called
"Funliners" will offer a host of firsts in the Indian skies.

• It will be the first Airline to offer In-Flight-Entertainment with

individual access to videos and music.

• It will also be the first airline to have different designer interiors

for each aircraft.

• A Moving Map channel showing present position, airspeed,

altitude and flight time remaining, again at Every Seat.
New Airline Of The Year 2005
- CAPA
New Facts
• Placed an order for five A-380
• Kingfisher ties up with sales agents to tap foreigners
• Kingfisher, Air Arabia join hands in the air
• UB plans $200-m IPO for Kingfisher Airlines
• Kingfisher Airlines ties up with international perfume
brands such as Pierre Cardin to provide a "first-of-its-
kind" offer to its air travellers
• Kingfisher, GoAir and IndiGo Airlines considering forming
an alliance
 New offers

• Loyalty Program
Kingfisher Airlines will have a series of unique
rewards for it loyal passengers. Check out this
section in the coming months to find out more.
Kingfisher 2006 Calender