What are Media Texts?

Print Texts
Newspapers
Magazines
Plays
Books
Scripts


Non-Print Texts
Speeches
Radio


Multimodal Texts
Websites
Film/TV
What are Media Texts?
Print Texts
Newspapers
Magazines
Plays
Books
Scripts


Non-Print Texts
Speeches
Radio


Multimodal Texts
Websites
Film/TV
Texts which are PRINTED.
The consist only of PRINT
(writing) and printed (i.e.
unmoving) visual IMAGES.
Texts which include TWO
OR MORE of the following:
Written text and/or
printed images
Sound
Moving images (video)
Texts which contain NO
PRINT and NO VISUAL
IMAGES. The content is
communicated entirely by
sound.
What do we look for in the
media?

Information?
Truth?
Reliability?
Perspective/Viewpoint?
Opinion?
Bias?

How is the text positioned?
Context?
Purpose?

Audience?

Language?
Form?
How is the text positioned?
Context?
Purpose?

Audience?

Language?
Form?
WHY has this text
been made?
WHO has this text
been made for?
HOW has the text
been constructed?
How can people be persuaded?
EVIDENCE
Facts and Statistics
Anecdotal Evidence
Hypothetical Evidence
Expert Evidence
CONTENT
Attacks
Clichs
Generalisations
Hyperbole
Humour
Logic & Reason
LITERARY
TECHNIQUES
Repetition
Rhetorical Questions
Sensationalism
Similes & Metaphors
Alliteration
LANGUAGE
Emotive Language
Inclusive Language
Exclusive Language
Formal Language
Colloquial Language
APPEALS TO
Appeal to Fear
Appeal to Safety
Appeal to Patriotism
Appeal to the Hip
Pocket
Appeal to Tradition
Appeal to Family
Values
Go to our blog
on STL Link for
the next
activity
How do you approach a media text?
Identify the
CONTENTION
and TONE of the
material
Identify the
ARGUMENTS that
are presented to
support this
contention
Identify the
LANGUAGE and
PERSUASIVE
DEVICES that are
used to influence
the audience
Discuss the IMPACT
of these
decisions/techniques
on how the argument
is presented