Intel Teach Program

Essentials Course







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Intel Teach Program
Essentials Course


Unit Plan Template
Unit Author
First and Last Name Meredith Leslie
for P&G Pet Care brands:
Iams, Eukanuba, EVO, Innova, California Natural & Healthwise
City, State Vandalia, Ohio
Unit Overview
Unit Title
Pet Care Transition Series Lunch & Learn Sessions
Unit Summary
The Pet Care Transition Unit is a series of one-hour sessions to build employee capability in
preparation for the divestiture of the brands from Procter & Gamble to the Mars company. The
audience for these sessions is all employees who are newly hired into the Pet Care business who
missed attending a session of Pet Care College (Orientation) and any employee who wants to
improve their knowledge of the products prior to the Mars acquisition.

These sessions are also appropriate for those who completed the Unleashing the Passion of the Paw
unit that provided Pet Care employees with a basic understanding of basic dog and cat nutrition, Pet
Care products, our shopper, our retailers, and other unique components of the business.

Each of the four sessions is comprised of one hour of instructor-led lecture and one-hour of outside
the classroom work. At the conclusion of the series, attendees will be able to use background and
product knowledge to positively promote Pet Care products to consumers and will be able to speak
more confidently (and competently) in their new work environment
Subject Area
Theses sessions will build familiarity and knowledge on addition subject following expected
completion of introductory course creating a strong pet-centric foundation for Pet Care employees.

Topics/subjects covered in these sessions include:
1. Product manufacturing and quality
2. Features and benefits of premium & super-premium dog and cat foods
3. Public Relations
4. Consumers and consumer trends



Approximate Time Needed
Introduction Session = 4 hours of classroom instruction plus 4 hours of online pre-work (two hours of
work for each of the four units) for a total of eight hours of learning.
Unit Foundation
Targeted Content Standards and Benchmarks
As part of Procter & Gamble, employees were assigned to Pet Care to complete a two or three-year
tour of duty. There were employees who were excited to be part of such an exciting business and
Intel Teach Program
Essentials Course


were sure to enroll in Pet Care College, the three-day introduction to the business, products, and
nutrition and attend every extracurricular event the business held to further learning. However,
there were others who saw their role in Pet Care as simply an assignment for a finite period of two
years and didnt invest in their industry learning. Both subsets of employees need to ensure they
have the best grasp of dog and cat nutrition and product knowledge to ensure continued success at
the new company.

Prior to the close of sale and integration into the Mars company, employees need to have a strong
understanding and working knowledge about all aspects of the Pet Care business. This series of four
Lunch and Learns will provide an excellent opportunity for transitioning employees to better
understand critical components of Pet Cares competitive advantage: product safety and quality; the
features & benefits of premium and super premium dog and cat foods; Public Relations and how they
manage donations and animal research concerns; and, customer services role in supporting the Pet
Care business.


Student Objectives/Learning Outcomes
At the end of this introductory unit, attendees will be able to:
Understand and describe knowledge about pet food manufacturing
Understand, describe and influence others using information about pet food quality and safety
Understand and respond to concerns related to Pet Cares research and research policy
Effectively use social media tools to increase breadth of influence in promoting and
recommending Pet Care products
Understand and leverage the companys Consumer Care team and benefits their services
bring to the brands
Confidently recommend the proper Pet Care formula
Curriculum-Framing Questions

Essential
Question
How can I improve the life of a dog or cat?

Unit
Questions
Unit Questions
1. What parts of my role enable the company to reach its Mission of
enhancing the lives of more dogs and cats?
2. How can I serve as an advocate for Pet Care products?
3. What is food safety?
4. What are the features and benefits of our products that differentiate
them from the competition?
5. How does Pet Care ensure proper care of the animals involved in
research?
6. How does Pet Care consumer relations support the companys Mission?



Content Questions
Intel Teach Program
Essentials Course



Content
Questions
1. Quality

Why is food safety so important to the company?
Why is food safety important to pets and their owners?
How does food safety affect profitability of the products?
How does food safety affect a products reputation?

2. Features & Benefits

What features and benefits make premium and super premium dog and
cat foods different?
How can specific ingredients help when making a product
recommendation?
With differing features and benefits in the different brands, how do I
determine which brand of food in the Pet Care portfolio is right for a
shopper?
How can I use my role in the company to help further our mission?

3. Public Relations, Donations, and Animal Research

What kind of research does Pet Care known do?
What kind of research does Pet Care conduct?
How can I best explain this research to concerned friends, shoppers, or
influencers?
How do I assimilate information provided to me about the company and
its research to provide an accurate and actionable response to inquiry?

4. Consumer Trends and Customer Service

What does the Pet Care Consumer Relations team do?
How does the team interact with consumers to build and maintain
relationships?
How does the team support company goals and initiatives?
What are upcoming consumer trends the team is noticing?





Assessment Plan
Assessment Timeline
Intel Teach Program
Essentials Course



Pre-work Course pre-work and
assessments
Post-session assessments


Quality
Attendees will
research either
via website,
social media, or
telephone, a
current issue in
Product Quality
specific to the
pet food
industry. Topics
to include, but
not limited to
Recalls,
Salmonella,
ingredients,
aflatoxin,
melamine and
other ingredient
contamination,
mold, or other
topic
Features &
Benefits
Attendees will
identify a Pet
Care product
at the pet
store or via
the internet.
Identify an
ingredient that
appears to be
unique or
different that
you would like
to know more
about about.
You may
contact the
company or
brand using
any method
you prefer.
Gather more
information
about your
chosen
ingredient.
Quality
Instructor will
evaluate quality
of pre-work
research via
rubric. There
should be clear
evidence that the
learner
completed the
pre-work
activities and the
subsequent
responses added
to the course
internal database
will aid in the
completion of the
Competitive
Intelligence
library. Specific
assignment
directions and
questions for
learners to
answer is located
on Weebly
website.
Features &
Benefits
Completion of
prework
assessment:
www.iamsu.gen21.
com.
Topics to include:
Hairball Technology
Nitrogen Trap for
Kidney Disease
Prebiotics
Probiotics
Joint/Mobility
L-Carnitine
Completion is
required prior to
instructor-led
class.
Quality

Learners will be
able to concisely
explain Pet
Cares food
safety and
quality program
to concerned
buyers. They will
complete online
entry of
conversation
and results
following
interaction.
Features &
Benefits
Learners will be
able to properly
discuss the
difference in a
premium/super
premium dog or
cat food scenario
as scored via
rubric. The 1-
minute response to
a specific scenario
to be evaluated
on: Accuracy,
Relevancy,
directness, and
believability.
PR, Donations &
Research
Attendees are to
choose a
competitive
product and
contact the
company either via
phone, website, or
social media.
Students to ask
about the
companys
research and any
research policies
or donation
programs.
Consumers
Attendees are to
choose a
competitive
product. They
will contact the
company via the
phone, website,
or social media
asking about
their products,
quality, where
to buy,
coupons, advice
for new
puppy/kitten
owners, or
guarantee prior
to the class.
PR, Donations
& Research
Instructor will
evaluate quality of
pre-work research
via rubric. There
should be clear
evidence that the
learner completed
the pre-work
activities and the
subsequent
responses added
to the course
internal database
will aid in the
completion of the
Competitive
Intelligence
library. Specific
assignment
directions and
questions for
learners to answer
is located on
Weebly website.

Consumers
In-class, facilitator
will call Pet Care
800# and will ask
questions typical of
a new pet owner
(played through
audio system).
Attendees to score
rep. using rubric.
Scores to be
compared &
discussed among
classmates.
PR, Donations
& Research
Learners will be
evaluated on
their
comprehension
and description
of public
relations
activities with
consumers.
They will
complete online
entry of
conversation
and results
following
interaction.
Consumers
Learners will show
comprehension of
product
guarantees for
Iams, Eukanuba,
and Natura Pet
products. Learner
will be able to
share 2 preferred
ways for a
concerned pet
parent to contact
the Pet Care
consumer care
team.

Intel Teach Program
Essentials Course


Assessment Summary
Pre and post-
Iamsu.gen21.com LMS pre-work the LMS is able to collect data on student responses and provides
reports on generally missed questions/topics. Instructors are able to use this data to revisit any topics
that the group generally had difficulty completing correctly.
Post instructor-led sessions-
A website URL for collecting submissions for learner/customer interaction summaries will be distributed
to attendees of each session on Friday following the class. It is communicated that each attendee will
complete a short submission of an interaction with a customer or potential customer related to the
class topic. Areas for learners to complete:
The method used to in customer interaction (face-to-face, phone, email, facebook):
What was the question / subject / topic used in inquiry (recent recall, ingredient):
How did you respond to inquiry? What did they say to you in response?
Did they offer additional information to you?
Do you believe they confident about the product or subject after the interaction?
What did you hear that you found interesting or positive?
As a result of this interaction, do you believe their opinion of the brand or company become
more positive or negative?
Do you have anything else to share?




Unit Details
Prerequisite Skills
Digital skill prerequisite attendees will need to be skilled and proficient using email and internet
technology. Attendees at sessions need to bring their company-issued iPhones with Polltogo or other
authorized polling app installed.
Course Prerequisite Pet Care employees who are in-scope of the Pet Care business divestiture to the
Mars company. Future iterations can be tailored for valued third-party partners and Mars Pet Care
integration team members following close of the Pet Care sale.

Instructional Procedures
For each session of learning there will be one-hour (minimum) of pre-class assignments to be
completed prior to the instructor-led session for a total of eight-hours of leaning in these modules.
The use of online pre-work, internet and social media research, and Skype interviews integrated into
these units allows them to be more interactive, realistic, and enjoyable for the learner. In addition,
the learners will be able to learn how to apply this learning to real-life interactions with shoppers,
retailers, and other potential influencers.

Each unit in the series will follow this general procedure at the beginning and end of the class:
0:00-0:05 Housekeeping and general introduction of course and agenda:
Show housekeeping slides
Instructor introduction & qualification of expertise
Session agenda
Intel Teach Program
Essentials Course


Expected outcome/results
Course rules and expectations
Emergency procedures

0:50-0:55 Q&A
Final opportunity to ask questions of facilitator/expert
0:551:00 Wrap up
Three main points to remember from instruction listed on slide to reinforce learning
Course evaluation survey
Information on next session (dates & enrollment information)

Individual session agendas
45 minutes of content for each Lunch & Learn:

Product manufacturing and quality

0:00-0:05 Housekeeping and general introduction of course and agenda:
Show housekeeping slides
Instructor introduction & qualification of expertise
Session agenda
Expected outcome/results
Course rules and expectations
Emergency procedures

0:05-0:15 Overview of product quality history and evolution from animal feed to pet food
0:15-0:20 Making a Difference video from Leipsic, Ohio plant
0:20-0:25 Discussion on video
0:25-0:30 Watch video on Fremont plant micro-mitigation
http://seebeyondthebag.com/manufacturing
0:30-0:40 Skype Q&A with Quality Manager from one of the plants (Bill Ebersole Fremont,
Nebraska manufacturing plant)
0:40-0:50 Other quality checks (raw ingredient checks prior to loads being accepted and offloaded
into the plant; metal detectors on bag lines ensuring no metal foreign objects in bag, final inspection
of packaged food prior to shipment to pet stores)
0:50-0:55 Q&A
Final opportunity to ask questions of facilitator/expert
Students will use a PollToGo app to independently respond to summative assessment
questions based on learning during class.
Poll results will be shared with the class and any follow-up short discussion conducted.
0:551:00 Wrap up
Three main points to remember from instruction listed on slide to reinforce learning
Course evaluation survey
Information on next session (dates & enrollment information)
Intel Teach Program
Essentials Course



Features and benefits of premium & super-premium dog and cat food ingredients

0:00-0:05 Housekeeping and general introduction of course and agenda:
Show housekeeping slides
Instructor introduction & qualification of expertise
Session agenda
Expected outcome/results
Course rules and expectations
Emergency procedures
0:05-0:30 Nutritionist & Veterinarian interactive presentation
Instructional PowerPoint slides on the various ingredients/philosophies that differentiate Pet
Care products from the competition. A five-minute mini-lecture on each topic includes
interactive polling of students with instant feedback on ingredient knowledge and features /
benefits accuracy:
1. Hairball Technology how the unique and patented fiber blend reduces hairballs in cats
creating a better relationship with cat owners and creating a positive effect on the cats
health.
2. Nitrogen Trap for Kidney Disease Used in Iams Veterinary Formula Renal Plus diet, this
innovative fiber system diverts the waste products of metabolized protein from the
bloodstream into the colon, which reduces the workload of the kidney.
3. Prebiotics and Probiotics these symbiotic partners help maintain a healthy digestive system
in mammals. Probiotics are good bacteria and prebiotics are non-digestible carbohydrates that
feed the good bacteria in the gut.
4. Joint/Mobility Chondroprotectives such as glucosamine and chondroitin sulfate are
nutritional supplements that can help nutritionally manage joint issues in pets.
5. L-Carnitine this nutrient acts as a transport for fatty acids that has been shown to help
nutritionally manage weight of companion dogs and cats.
0:30-0:40 Skype with industry expert from leading research University to understand how Pet Cares
research on these topics is industry-leading. Focus on how these ingredients support the companys
mission of enhancing the well-being of more dogs and cats. Students will be expected to understand
a basic-level of science and how the specific ingredients featured benefit dogs and cats.
0:40-0:50 Skype with Senior Account Executive to understand how this research and subsequent
features/benefits of Iams, Eukanuba, and Natura Pet Products are important to pet parents AND pet
stores. Learners should expect to leave this interview with easy-to-remember and explain soundbites
they can use in real-life application. Combined with the information gained from the industry expert,
students will be expected to understand how specific ingredients featured in a particular formula
benefit the dog and cat and its owner, as well as the retail store.
0:50-0:55 Q&A
Final opportunity to ask questions of facilitator/expert
Students will use a PollToGo app to independently respond to summative assessment
questions based on learning during class.
Poll results will be shared with the class and any follow-up short discussion conducted.
0:551:00 Wrap up
Three main points to remember from instruction listed on slide to reinforce learning
Course evaluation survey
Intel Teach Program
Essentials Course


Information on next session (dates & enrollment information)

Public Relations, Donations, and Animal Research

0:00-0:05 Housekeeping and general introduction of course and agenda:
Show housekeeping slides
Instructor introduction & qualification of expertise
Session agenda
Expected outcome/results
Course rules and expectations
Emergency procedures
0:05-0:15 Group discussion on findings from internet/social media prework. Facilitator assistant to
create real-time Mind map on topics and sub-topics using digital software (Mindmap, Bubbl.us, or
other appropriate mapping software).
0:15-0:35 Presentation by Public Relations Manager
History of animal research and company policy
Overview of animal rights organizations
Case study of real world issues
www.iamstruth.com website
Animal research policy
Understanding of Pet Care International Advisory Board
0:35-0:45 Skype with member of advisory board
0:45-0:50 Watch selected videos from Iamstruth.com site. Facilitator to capture comments from
discussion using Mind Mapping software.
0:50-0:55 Q&A
Final opportunity to ask questions of facilitator/expert
Students will use a PollToGo app to independently respond to summative assessment
questions based on learning during class.
Poll results will be shared with the class and any follow-up short discussion conducted.
0:551:00 Wrap up
Three main points to remember from instruction listed on slide to reinforce learning
Course evaluation survey
Information on next session (dates & enrollment information)

Consumers and consumer trends

0:00-0:05 Housekeeping and general introduction of course and agenda:
Show housekeeping slides
Instructor introduction & qualification of expertise
Session agenda
Expected outcome/results
Course rules and expectations
Emergency procedures
Intel Teach Program
Essentials Course


0:05-0:20 Overview of consumers and role of Customer Service team
0:20-0:35 Listen to calls pre-recorded on a variety of topics of interest (such as new puppy or kitten,
sick pet, product complaint, where to buy). Instruction on what to look for in a good consumer
interaction as well as how to rate (grade) the calls via Rubric.
0:35-0:45 Evaluate calls facilitator will dial into the live 800# feed and play the call over the sound
system. Attendees will use a PollToGo app to independently respond to call evaluation via rubric.
Poll results will be shared with the class and any follow-up short discussion conducted.
0:45-0:50 Listen to funny calls
0:50-0:55 Q&A
Final opportunity to ask questions of facilitator/expert
Students will use a PollToGo app to independently respond to summative assessment
questions based on learning during class.
Poll results will be shared with the class and any follow-up short discussion conducted.
0:551:00 Wrap up
Three main points to remember from instruction listed on slide to reinforce learning
Course evaluation survey
Information on next session (dates & enrollment information)

Accommodations for Differentiated Instruction

Special Needs
Students

ADA accommodations made as necessary for attendee population.

Nonnative
Speakers

Course materials to be translated into local languages per business needs. Most
employees in-scope for the Pet Care sale are English-speaking.

Materials and Resources Required For Unit
Technology Hardware (Click boxes of all equipment needed)
x Camera
x Computer(s)
x Digital Camera
x DVD Player
x Internet Connection
Laser Disk
x Printer
x Projection System
Scanner
Television
VCR
x Video Camera
x Video Conferencing Equip.
Other


Technology Software (Click boxes of all software needed.)
x Database/Spreadsheet
Desktop Publishing
x E-mail Software
Encyclopedia on CD-ROM
x Image Processing
x Internet Web Browser
Multimedia

Web Page Development
Word Processing
x Other LMS
Printed Materials
Product brochures
Symposia literature
Animal research policy
Quality in Manufacturing brochure
Intel Teach Program
Essentials Course

2000-2007 Intel Corporation. All Rights Reserved. Page 11 of 13

Supplies
Conference rooms at P&G should be prepared for classes like this with
equipment including large chart paper and markers, A/V equipment, sound
system and wifi. These sessions should be held in an auditorium at the
Mason Business Center due to the large number of expected attendees.

Participants will be provided, upon completion, coupons to be used to
convert shoppers/consumers or enhance loyalty to P&G Pet Care brands.
Internet Resources
iamsu.gen21.com - LMS containing nutrition pre-work lessons to be
completed prior to Features & Benefits instructor-led class:
Label Reading

Sample logon: iamsu.gen21.com

Username: Griffin
Password: iams

SurveyMonkey.com Summative survey link sent at conclusion of class:
https://www.surveymonkey.com/s/YNCJRGR

Internet site that provides an overview of animal research policies
www.iamstruth.com

Course blog compile blog posts from participants upon completion of
course to share experiences and promote future course offerings.

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Essentials Course

2000-2007 Intel Corporation. All Rights Reserved. Page 12 of 13

Other Resources
Attendees to bring: laptop, iPhone/iPad with P&G network wifi capability

Lync (Skype) video conferencing between course and PHNC. Lync instant
messaging program is installed on all P&G-owned computers.

Audio player for customer service call recordings pre-selected calls
organized and played in course, Consumers and consumer trends, for
education and evaluation.

Polltogo app QR code based app to collect responses to Video shopper
scenarios (or other approved polling app/software). Attendees will need to
download prior to class.

Twitter in accordance with P&G Social Media policy, anyone using Twitter
shall include #pgemp to identify themselves as a P&G employee (exception
if this is asking a question related to competitive intelligence).

Facebook in accordance with P&G Social Media policy, anyone using
Facebook shall include #pgemp to identify themselves as a P&G employee
(exception if this is asking a question related to competitive intelligence).

Phone system learners will be tied into phone observation system for real-
time phone conversation evaluation.

Internet learners will use the internet for pre-course research

Mind-mapping software used by facilitation assistant during instructor-led
class to capture ideas during discussions and brainstorming

The course will be team taught by two P&G Pet Care product experts.
Requirements of instructors to include:
Established history in P&G Pet Care
Pet Passionate
Thorough understanding of brands, nutritional philosophies, and
shopper insights
Proven presentation and instruction experience.

Due to the large group of attendees, these courses will be taught in the
auditoriums at the P&G Mason facility. In addition, the units will be recorded.
Replays will be available online for remote employees in field sales roles and
those at plant locations.


http://www.youtube.com/watch?v=N1tza8OV3ko


Programs of the Intel Education Initiative are funded by the Intel Foundation and Intel Corporation.
Intel Teach Program
Essentials Course

2000-2007 Intel Corporation. All Rights Reserved. Page 13 of 13

Copyright 2007, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Education Initiative, and Intel Teach Program are
trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others.