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MARKETING PLAN

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Confidentiality Agreement



The reader acknowledges that the information provided by Battle Management Inc. in
this Business/Marketing Plan is confidential; therefore the reader agrees not to disclose
it without the written consent of Battle Management Inc.

It is acknowledged by reader that the information to be furnished in this
Business/Marketing plan is in all respects confidential in nature, other than information
which is public domain through other means and that any disclosure or use by reader
may cause serious harm or damage to Battle Management Inc.

Upon request, this document is to be immediately returned to Battle Management Inc.


__________________________
Signature

__________________________
Date
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1. Executive Summary
1.1. Management 4.
1.2. Vision 4.

2. Situational Analysis
2.1. Market Analysis... 6.
2.2. Customers 7.
2.3. Direct Competition.. 7.
2.4. Indirect Competition 8.

2.5. Marketing Strategy
2.5.1. Strategic Advantages 9.
2.5.2. Strategic Disadvantages.. 9.
2.5.3. Brand Strategy... 10.

2.6. Marketing Tactics
2.6.1. Promotion 11.
2.6.2. Advertising.. 12.

2.7. Marketing Budget
2.7.1. Budget 13.


TABLE OF CONTENTS

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1.1 Management:

Battle management plans to be the leading management group for the electronic music
industry in the San Francisco Bay Area. An affiliation with ASTRO Gaming/Skull Candy
will allow access to the crossover product (A30) to the DJ's, producers, gamers, and
Audiophiles within the electronic music scene and related sub-genres.

1.2 Vision

Our vision is to promote the ASTRO A30 headset throughout the electronic music scene
through our DJ's, producers, and other Management/Label contacts. Battle
Management will be the first company to merge gaming and the electronic music
lifestyle with a product that is in the top tier of Audiophile headphones. To take
advantage of this never-been-done task we will do substantial promotions, and events
to gain maximum market exposure within the electronic music genre and its sub-genres
before any competitors arise.

Battle Management was founded in 2011 by Jason Battle who is also the owner and
president. Jason has several years of experience with starting his own businesses as
well as marketing other companies products through a diverse background, and
connections within the electronic music industry as well as the video game industry.

Jason has worked within the video game industry for over 10+ years. He has also been
heavily involved with the exploding electronic music scene in the San Francisco Bay

EXECUTIVE SUMMARY

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Area for the last 2 years. President Jason Battle and Battle Management Head DJ Scott
Brio also plan and organize multiple events around the Bay Area, as well as an
extremely successful weekly music event which generates a large amount of people
who come to dance and experience the growing electronic music scene.

In conducting our situational analysis, all primary and secondary market research has
indicated that there is a large potential for a crossover headset designed for gaming as
well as for DJ/music use. The ASTRO A30 Headset is the perfect solution for the target
market and has been very well received. There are currently no crossover headsets that
link the ability to play video games, and use the headset while DJing or listening to high
quality music, in a way acceptable for an Audiophile.

Battle Management plans to use its strong connections within the electronic music
scene, which includes very low cost, innovative social marketing techniques such as
viral video campaigns, Battle Management Inc. sponsored 18+ events, as well as the
music industrys most effective traditional marketing campaigns. These techniques have
been planned to bring awareness to new and exciting producers and DJ's as well as
awareness to the unique abilities of the ASTRO crossover headphones.








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2.1 Market Analysis:

Battle Management represents artists in the Dubstep, House, and Electro electronic
music sub-genres. The segment we are targeting currently has grown exponentially in
the San Francisco Bay Area. The crossover A30 headset is the only headset that allows
communication online via Xbox Live or PSN and listening to music or using them as
studio headsets.

Battle Management operates in the management / marketing portion of the electronic
music industry, specifically Battle Management is focusing on bringing new artists
(producers, DJs, and MCs) to the forefront while collaborating with the top names in
the industry to bring brand awareness.

The Bay Area electronic music scene is broken up into a few different sub-genres:
Dubstep
Electro
House
Techno
Drum and Bass
Grime
Glitch
Trip-Hop



SITUATIONAL ANALYSIS

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2.2 Customers:

Demographic Profile- End User

-Age- 18-35
-Gender- Male & Female
-Location- Greater SF Bay Area
-Income- Median household income $65,052
-Education Level- High School graduate + Above
-Lifestyle- Social or anyone who listens to music

2.3 Direct Competition:

Gaming headset manufacturers are our direct competition due to the fact that they
make headsets specifically designed for gaming and online gaming communication for
both PCs and game consoles. These are the competitors:

Tritton Technologies- Founded in 2000 in San Diego, CA, Tritton makes high
quality gaming headsets as well as USB video technology, and Bluetooth
technology. Their products are sold in popular electronics stores all over the
world. Their highest quality headset is the AX Pro and AX Pro 51 Dolby Digital
Precision gaming headset, which is very similar to the A30. This headset costs
$699.99.

Turtle Beach- Based out of Elmsford, New York, Turtle Beach is one of the top
manufacturers of high quality gaming headsets. This companys headsets are
console specific and are not meant for anything other than gaming. They also
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produce PC gaming headsets. Prices on these headsets ranges from $25 to
$250 in both PC and game consoles.

2.4 Indirect Competition:

Headphone manufacturers are indirect competitors. While they are not in direct
competition with our valuable proposition they are substitute products because they do
contain some similarities and common uses. They have a highly saturated market both
regionally and nationally and are, in some cases, competing for the same customers.
These are the companies:

Sennheiser Electronic Co.- A company established in Wedemark, Germany in 1945
and is a leader in microphone and headphone technology as well as other sound
engineering technologies. Sennheiser has an entire line of headphones specifically for
DJ and professional use, both full headphones and earbuds. Their highest quality
headphones for DJ use are the HD 25-1 II, which run around $250. They also have a
collection of gaming specific headsets.

Sony- Sony was also formed in the mid 1940s (1946) in Japan and is a globally
recognized brand. They have headphones and headsets for personal, professional,
gaming, and DJing. Their most expensive professional use headset is $700. Sonys
cheaper DJ specific headphones are $70.

Monster (Beats by Dre)- Monster Cable Products was founded in 1979 and is also a
multi-purpose headphone/headset company. They have gaming, professional, DJ, and
personal use headphones. They are the parent company of Beats by Dre. The Beats
Pro headphones are the companys professional DJ headphones and run around
$450. The Beats Solo are their average consumer pair, and cost around $200.



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2.5 Marketing Strategy

2.5.1. Strategic Advantages

Viral video campaigns
Individual videos for different artists highlighting each artists personality, strengths,
and style. While also showcasing the multi-purpose uses of the A30 headset.
These videos will be shot in high definition and available for viewing on Battle
Management, Astro Gaming, and Skullcandy websites as well as YouTube, Vimeo,
etc.
Brand Identity
Our brand personality has been carefully crafted to specifically target gamers and
music lovers alike who currently purchase different headsets for gaming and for
music listening purposes.
Customization
The Astro A30 currently has customization options for speaker tags. Through our
unique marketing strategy we will give users the option to customize headsets with
their logo or the logo of their favorite artist in the electronic music scene.

2.5.2. Strategic Disadvantages

Our competitive disadvantages include our lack of a large corporate sponsor, and our
current minimal level of brand recognition.

2.5.3 Brand Strategy

Battle Management branding strategy will consist of several key factors including
1. Headphone appearance and customization
2. Promotional launch events through Battle Management.
3. The A30 will be marketed as a multi-use crossover product.
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4. DJs that are already established, signed, and well recognized in the electronic
music scene endorsing the A30.

2.6 Marketing Tactics

2.6.1. Promotion

Astro Gaming: In partnering with Astro Gaming/Skullcandy, Battle Management will
employ a number of tactics customized to Astro Gaming and Skullcandys brand
identity. Our team will work directly with the marketing director and label
representatives to promote the A30 headset.

We are running a regional brand activation and recognition campaign for Battle
Management including but not limited to:
Weekly and monthly music events throughout the Bay Area and surrounding
counties.
Constantly having the product available to the public for sampling.
Gain substantial support through sampling, advertising, targeted events, and
giveaways.
Viral videos as well as a generally strong web and nightlife presence.
Host video game competitions with well established producers and DJs in order to
fuse the two cultures.

Viral influence on marketing: We are focusing on partnering with high-ranking
producers and DJs. These producers and DJs focus a majority of their energy
developing large viral networks full of thousands of members of our target market. By
partnering with these individuals we gain instant access to their large networks and fan
base. In a test-run we allowed access to the A30 headset to a DJ signed to MalLabel
Music. The DJ currently uses Sony brand headphones, and he was impressed with the
high audio quality, construction, crossover use (cell phone, gaming, etc.), and
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customization aspects of the A30. Through this label we can gain access to all the other
musicians they represent as well as their fan base.

Strategic Partnership: Our strategic relationships with key promoters, label owners,
producers, and DJs will greatly improve our viral recognition and visibility

Viral Video Campaign: We are running a viral video campaign that will also be
primarily focused on bringing brand awareness and consumer education of the A30
headset as a crossover product.

Guerilla Marketing:
Fliers
Laminated promotion cards
Customized speaker tags
Private parties and events
Product demonstrations
Stickers/buttons

Press Releases: Starting with trade publications, then moving on to business and
consumer press.

Promotional Events: Joint sponsored events with regional promotional companies and
popular nightclubs, also including multiple regional launch events.

Website: We will use marketing real estate on the website itself. We will use a
combination of banners, links, blog posts, and photo documentation.

Podcasts: A weekly podcast with producers and DJs in the electronic music industry
where we highlight the advantages of the Astro A30 headset as a crossover product.


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2.6.2 Advertising

Internet Advertising: Updating the website with bi-weekly press releases in industry
publications and consumer publications. We will also use viral marketing through
Twitter, Facebook, and word of mouth campaigns. The internet is our greatest source of
market awareness due to our target markets regular use of social networks. It will also
give Battle Management team the ability to target very specific regions, giving us
greater control of where advertising budget will go.

Traditional Advertising: Advertising at local venues, industry magazines, electronic
music label websites, and radio (Clear Channel Communications).
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2.7 Marketing Budget

2.7.1 Budget

This is Battle Managements marketing budget for the Astro A30 headset as a crossover
product to be advertised, marketed, and distributed within the San Francisco Bay Area
and surrounding counties as well as nationwide.

(See attatched BattleMGMT Marketing budget for ASTRO Gaming.xls)