Stimuli Response Model

Marketing
Stimuli
Other
Stimuli
Product Economical
Price Social
Place Technological

Promotion Political
Buyers
Stimuli
Buyers
Decision
Social Problem
Recognition
Cultural Information
Search
Evaluation
Personal Purchase
Decision

Psychological Post Purchase
Decision
Marketing Stimuli
Product:
Android is an operating system based on the Linux
kernel with a user interface
Designed primarily for touch screen mobile devices
such as smart phones and tablet computers
Preinstalled applications from Google (GMS)
Gmail, Maps, Search, Voice Search, Youtube


Price:
Headset manufacturers such as Sony & HTC etc, pay
royalty to Google according to terns & conditions of
Google.

Place:
Online Platform

Promotion:
New Versions are announced through conferences
Latest versions of OS being launched with latest
handsets
Other Stimuli
Economical:
Cheapest OS available with
multi utility/features

Technological:
Latest features are provided in
android
Highest market share across all
mobile operating systems



Source : bgr.com
Buyers Stimuli
Personal:
Age: People of all generation use android
(specially youth)
Lifestyle: Entertainment, personal interest


Buyers Decision
Problem Recognition:
New Handset based on Android OS
Information Available:
Friends & Relatives, Mobile stores, Online search,
Evaluation:
Based on Latest version of OS & Handset Features
Purchase Decision:
Software Upgrade
Post Purchase:

BCG Matrix
Source: www.broadstuff.com
Why it is a Star?
High growth
Huge Market Share
Huge Revenues
Competition from
Apple & Windows
Huge cost invested in
R&D

Survival Of Android
Versions Of OS
Survival Of Android
Relationship with customers
Extended OS upgrades for longer period to
other handsets
More compatible OS for computers
THANK YOU