Back-ground.

On 18 November 2010 the video premired on the

The video recreates elements of E.T.'s apparent
death whilst he is quarantined alongside Elliott.
The opening shot of the music video is an
establishing shot, the first thing we see is a house
covered in plastic sheeting and men in white medical
overalls and piping coming from the house. The first
impression we get is that of a science fiction feeling
as if it was an old alien movie.
As the video goes on we see that they are paying
homage to the film E.T. the lighting is very high key
and helps set the tone for a the science fiction
element as it makes every thing look clinical.
All of the costumes fit very well in with theme of the
music video with the child being in the same jacket
as the film and the very white clinical and alien
looking trousers he wears on the operating table, this
combined with the white medical suits and the man
in the smart suit makes it look very official as if it was
a secret operation adding to the effect.
The child's clothing shows us that he is innocent as
the white trousers show innocence and the fact thats
all he is wearing shows that he is very vulnerable
and weak in this situation. On the outside of the
house the police uniforms and men in white suits
give the impression of a alien conspiracy or a
government cover-up.
Most of the camera angles used are either mid shots
or close ups on the peoples faces to show their
emotions, the male lead is seen in a low angle
showing that he has power and is the lead in the
person.