Julia Irwin

627 SE University Ave Minneapolis, MN 55414

Phone: 414-573-3373 E-Mail: irwin081@umn.edu
Portfolio: juliairwin.weebly.com

Education
University of Minnesota May 2014
B.A. Strategic Communications and Spanish GPA: 3.7

Professional Experience
Social Media and Web Communications Specialist Jan. 2014-Present
University of Minnesota Tourism Center St. Paul, MN
Create social media editorial calendars and draft content for Facebook, Twitter and LinkedIn
Increased social following by 8.6% on Twitter and 3.4% on Facebook over a three month period
Redesign print marketing materials according to University style guidelines for templates and copy

Public Relations Intern Sept. 2013-Dec. 2013
Minnesota Historical Society St. Paul, MN
Drafted press releases, magazine articles and social content reaching over 10,000 followers
Assisted in promotion efforts for a national exhibit, resulting in 820 attendees on opening night and a
total exhibit attendance of more than 65,000 over four months
Proofread marketing materials following AP style
Produced website content using Drupal, an open source content management platform

Reporter and Writer Jan. 2013-May 2013
CIEE: Communications, New Media and Journalism Seville, Spain
Ms y Menos Magazine
Published an original feature in a bilingual magazine after conducting research and interviews
Achieved authentic translation through collaboration with native speakers

Promotions, Publicity and Social Media Intern May 2012-Oct. 2012
Allied Integrated Marketing Minneapolis, MN
Planned and executed 10-15 promotional events with local businesses
Directed 15+ area film screenings and submitted audience feedback to film distributors
Managed 43Kix Minneapolis Facebook and Twitter accounts using Hootsuite and Tweetdeck to reach
1,500 likes in three months

Academic Research
Senior Honors Project Feb. 2014-May 2014
Creating an engaging social media strategy for the University of Minneapolis, MN
Minnesota Tourism Center: analysis and recommendation
Tracked social analytics and interpreted data over an eight-week period using tools such as Facebook
and LinkedIn Insights, Twitonomy, Twittercounter, SocialRank and SimplyMeasured
Analyzed audience response using insights drawn from secondary research
Presented recommendations for the Center based on research findings

Capstone: Strategic Communication Campaigns
#TwinsAccess: a strategic communications plan for the Jan 2014-May 2014
Minnesota Twins Minneapolis, MN
Identified the target audience and developed a consumer analysis using primary research methods
Developed an integrated marketing plan for the Minnesota Twins including creative and marketing
objectives, strategies and tactics to be implemented from June 2014-May 2015
Pitched final plan to Chris Iles, Director of Corporate and Digital Communications at the Twins

Research Assistant
Voice to Vision Project, University of Minnesota Center for Jan. 2011-May 2011
Holocaust and Genocide Studies Minneapolis, MN
Transcribed interview recordings and assisted in live interviews with survivors to create web copy
for seven project volumes produced from 2003-2010
Edited sound and video clips displayed on project website using QuickTime software