Company name

Company
LOGO Distribution Channel of Watches

By,
Durga Kheria (B09008)
Prahlad Agarwal (B09014)
Sriram Santosh Bal (B09025)
Twinkle Jaithalia (B09027)
 Outline
Company name

Snapshot – Titan Watches

Flowchart

Functions

Comparison with TIMEX

Take Away
 Snapshot
Company name

Founded: 1987
Headquarters: Hosur , India
Founder: Xerxes Desai
Slogan: Be More
Brand Ambassador: Aamir Khan
Employees: 3000
PArent: Tata Group
 Physical Flow
Company name
 Functions …(1)
Company name


1. Manufacturers
üManufacturing watches
üSupply to Clearing & Forwarding
Agents

2. CFAs
üReceive goods from the manufacturer
üWarehouse
üSupply stock to various outlets
üFixed remuneration from TITAN
üAll other costs to be reimbursed by
 Functions …(2)
Company name

3. WOTs


üOnline Ordering system on 3 basis

ü Ready-to-deliver stock
ü In-transit stock
ü Wishlist stock
üEvery cost to be met by the WOT
owner
ü After sales service costs (personnel, spares,
space)
ü Infrastructure
ü Others
üReceives a fixed % margin on
“Nothing comes for free at TITAN”
aggregate sales-Sujit Saha (a proud WOT owner)
 Functions …(3)
Company name

4. Distributors


üLink between CFA and Retailer, where

CFAs cannot supply
üCompany appointed
ü

5. Retailers


üLast Mile
 Timex Watches
Company name
 Take Away
Company name


A. TITAN should not move away from
outright sale to consignment based sale
to dealers

WHY: Outright sale forces the retailers to
push the product on consumers



B. Timex should provide better incentives to
dealers

WHY: TITAN is the market leader and
dictates terms to dealers
Company name

Company
LOGO Thank You !