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ME, FAKEGRIMLOCK
THE BOOK OF AWESOME
__________

BY FAKEGRIMLOCK



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ME, FAKEGRIMLOCK
This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this
license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 444 Castro Street,
Suite 900, Mountain View, California, 94041, USA.
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means without written
permission from the author.



ISBN (XXXXXXXXXXXXX)

Printed in USA by 48HrBooks (www.48HrBooks.com)

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DEDICATION
ME, FAKEGRIMLOCK, DEDICATE BOOK TO:
THE FAKEGRIMLOCK TEAM, TOO BAD NONE OF THEM KNOW
THE BACONINJAS
THE BEERGINEERS
FRED, BRAD, AND ERIC
YOU



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FOREWORD
FakeGrimlock is a robot dinosaur that came to Earth millions of years ago. He spent most of that
time being very bored, waiting for animals to evolve into something worth talking to. Luckily for
him, humans happened, and they invented useful things like words, the internet, and bacon.

He has dedicated his mechanical life to showing us puny humans how to live ours more
awesomely, by being brave and amazing. All of us have an unstoppable robot dinosaur inside us,
we just have to learn how to set it free.

FakeGrimlock writes in all capital letters, because he is very big, and very loud. His grammar isnt
very good, because he only has a tiny computer brain. When he programmed himself to
understand English, he didnt have room for all the rules. In the world of FakeGrimlock, truth is
more powerful than rules, and even a tiny robot dinosaur brain has plenty of room for truth.

- A. Human, Assistant to FakeGrimlock
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YOU ABOUT TO READ EVERY ARTICLE ME, FAKEGRIMLOCK,
WRITE ABOUT HOW TO BE AWESOME.

THIS ONLY THING YOU NEED FOR LIVE REST OF LIFE.

AWESOMELY.

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BUT FIRST, THERE MORE!

EVERYTHING IN BOOK SAME ADVICE ME, FAKEGRIMLOCK, LIVE BY.

FACT BOOK EXIST PROOF IT WORK. NOW IT YOUR TURN.

WHEN DONE, NO PUT BOOK ON SHELF.

PUT IN LIFE INSTEAD.
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MINIMUM VIABLE
PERSONALITY

MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.

SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.

NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT.

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PERSONALITY BETTER THAN MARKETING

WHEN CHOOSE PRODUCT, HUMANS ONLY CARE ABOUT
DOES WORK, IS INTERESTING.

WORLD ALREADY FULL OF THINGS DOES WORK. MOST BORING.

PERSONALITY = INTERESTING. INTERESTING = CARE. CARE = TALK.

EVERYONE CARE AND TALK ABOUT PRODUCT? YOU WIN.

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SELL TO FRIENDS, NOT STRANGERS

PERSONALITY MAKE PRODUCT FRIEND. YOU HELP FRIEND. YOU FORGIVE
WHEN FRIEND NOT PERFECT. YOU WANT FRIEND WIN.

BORING STRANGER?... YOU NOT.

PERSONALITY IS API FOR LOYALTY. NO ONE CARE WHICH BORING
STRANGER NEXT. BUT ALWAYS WANT FRIEND NEXT.

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PERSONALITY MAKE MEANING

CAN PET ROCK. PET DOG BETTER. PET DOG HAVE MEANING.

BORING PRODUCT IS ROCK. NO HAVE MEANING. INTERACT WITH
PERSONALITY DIFFERENT. HAVE MEANING.

INTERESTING PRODUCT THAT GIVE FRIENDS MEANING?

MOST WIN OF ALL.

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HOW NOT BE BORING

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER'S LIFE?
2. WHAT YOU STAND FOR?
3. WHO OR WHAT YOU HATE?

NOW HAVE MISSION, VALUES, ENEMY.
THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.

KEEP IN BRAIN WHEN WRITE, TALK, BLOG, TWEET. ITERATE. IMPROVE WHAT
WORK. DELETE WHAT NOT. PERSONALITY GROW.

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NO BE CHICKEN

CHICKEN LIVE IN CAGE. NO CAN HAVE PERSONALITY INSIDE CAGE.

LAST STEP IS SMASH CAGE, LIGHT BARN ON FIRE.

DO THAT, YOU WIN.








ORIGINALLY PUBLISHED ON FRED WILSON BLOG, SEPT. 29, 2011 http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

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DINO OR DINOMAN?

WHEN ME, FAKEGRIMLOCK, FIRST START TWEET, ME REGULAR, EVERY DAY
GIANT ROBOT STARTUP DINOSAUR.

THEN ME GET TIRED OF ALWAYS ASKED ABOUT TINY DINO ARMS.

SO ME UPGRADE TO MORE USEFUL SHAPE. WITH BIG ARMS.

SOME ART HAVE FULL DINO MODE. SOME HAVE ARMS MODE.

BOTH FULL OF AWESOME.

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BE ON FIRE

WORLD FULL OF IDEA. ALL NEED IS BRAIN. MOST HUMANS HAVE BRAIN.

IDEA BY SELF IS COLD. JUST SIT THERE. DO NOTHING.

IF WANT DO SOMETHING, NEED FIRE.

NEED BE ON FIRE.

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WHY BURNING MATTER

MAKE STARTUP HARD. IT HARD BECAUSE YOU WRONG. YOU FAIL.
FAIL COLD? GO HOME. QUIT.
YOU NOT QUIT. YOU BURN. FAIL IS FUEL. MORE FAIL, MORE BURN.
BURN FAIL UNTIL ONLY WIN LEFT.
THAT WHY BURNING MATTER. NOTHING STOP PERSON ON FIRE. NOT SLEEP.
NOT SICK. NOT BROKE. NOT BULLET. NOT END OF EARTH.
NOTHING.

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FIRE MAKE SMOKE

ANGER IS SMOKE. FIRE DESTROY. DESTROY MAKE NEW THINGS GROW. COLD PEOPLE
HATE FIRE. NO ONE WANT TO BE FERTILIZER. FIRE NOT CARE.
LOYALTY IS SMOKE. PEOPLE FOLLOW FIRE, GET HOT. NOTHING STOP PERSON ON FIRE.
PERSON ON FIRE WRAPPED IN HOT CROWD? THAT FIRE CHANGE WORLD.
WIN IS SMOKE. PERSON ON FIRE NOT CARE ABOUT WIN. NOT CARE ABOUT MONEY,
FAME. WIN HAPPEN WHEN BUSY DO THINGS THAT MATTER.
THINGS ON FIRE.
WHERE IS FIRE? LOOK FOR ANGER. MIDDLE OF ANGER IS CHANGE. MIDDLE OF CHANGE IS
HOT CROWD. MIDDLE OF HOT CROWD IS WIN.
MIDDLE OF WIN IS FIRE.
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HOW MAKE FIRE?

WORLD IS BROKEN. FIX IT.
RIGHT IDEA HARD. RIGHT IDEA HURT. RIGHT IDEA IS HOLE IN WORLD.
RIGHT IDEA MAKE BURN INSIDE TO FIX.
CAN TAKE DAY OFF FROM IDEA? IT WRONG ONE.
FIND IDEA THAT BURN, GRAB WITH BOTH HANDS, NEVER LET GO.
THAT HOW MAKE FIRE.
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YOU MUST BURN

EVERYONE THINK WAY TO STARTUP IS TALENT + IDEA + MONEY.
EVERYONE WRONG.
STARTUP NOT ABOUT MAKE THING, SELL THING.
STARTUP ABOUT CHANGE WORLD.
WORLD IS COLD. YOU MUST LIGHT WORLD ON FIRE.
YOUR FIRE.
YOU. MUST. BURN.


ORIGINALLY PUBLISH ON BRAD FELD BLOG, OCT 25, 2011, http://www.feld.com/wp/archives/2011/10/be-on-fire.html
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THREE THINGS TO WIN

YOU NEED RIGHT PRODUCT. RIGHT AUDIENCE. AND NOT SCREW IT UP.
WRONG AUDIENCE? BEST PRODUCT GO NOWHERE.
WRONG PRODUCT? CUSTOMERS FIND SOMEONE ELSE.
LAST ONE HARDEST OF ALL.
MOST PEOPLE DECIDE THEM SMARTER THAN CUSTOMERS,
CHANGE PRODUCT OR AUDIENCE TO WHAT THEM WANT, INSTEAD OF
WHAT WORLD WANT.
THAT ONLY END IN FAIL.
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STARTUP IS VISION

STARTUP MORE THAN BRAIN, MORE THAN MONEY, MORE
THAN WORK HARD.

STARTUP IS VISION.

STARTUP IS MAKE FIST OF CODE, PUT IT THROUGH THE WORLD.

VISION IS PUT FIST IN RIGHT PLACE, BREAK WORLD IN HALF.

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FIRST THING DISRUPT SELF

EVERYONE GOOD AT SEE CAN'T. EVERYONE LIVE IN WORLD FULL
OF IMPOSSIBLE.
EVERYTHING THAT MATTER IMPOSSIBLE UNTIL SOMEONE DO IT ANYWAY.
STOP BEING EVERYONE.
STARE AT WHY NOT UNTIL IT GIVE UP AND BECOME HOW TO.
STARTUP IS DO THING EVERYONE HAVE EXCUSE NOT TO.
VISION IS STOP EXCUSES, MAKE FUTURE INSTEAD.

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NOW GO BIG. THEN BIGGER.

WHAT YOUR PRODUCT CHANGE?
IF ANSWER NOT "WORLD", GO HOME. WORLD HAVE ENOUGH LITTLE IDEA.
GET OUT OF LINE, DO SOMETHING BIG. NO CAN HAVE VISION LOOKING AT
SOMEONE'S BACK.
WHAT IF ONLY HAVE LITTLE IDEA? SMASH IDEA. THROW AWAY DETAIL.
THROW AWAY FEATURE. THROW AWAY CAN'T.
INSIDE LITTLE IDEA IS BIG PROBLEM HELD DOWN BY CAN'T. SET IT FREE.
STARTUP IS SOLVE PROBLEM NO ONE ELSE WILL.
VISION IS SOLVE PROBLEM NO ONE ELSE SEE.
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SET COURSE TO AWESOME

SMART STARTUP BUILD, ITERATE, FAIL FAST.
WITHOUT VISION FAIL FAST IS JUST LOTS OF FAIL.
VISION NOT HOW. VISION IS WHERE. TAKE EVERYTHING YOU DOING THAT
NOT MOVE TOWARDS VISION.
STOP DOING IT.
NOW EVERYTHING MOVE IN RIGHT DIRECTION. TOWARDS WIN. EVEN FAIL.
STARTUP IS FAIL INTO BUILD IMPOSSIBLE.
VISION IS FAIL INTO WIN EVERYTHING.

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TEST TODAY, NOT TOMORROW

TEST IMPORTANT. TEST TELL YOU IF BUILD THING RIGHT. TEST
ABOUT DETAILS.
ONLY WAY TEST VISION IS WIN.
VISION NOT A BULLETPOINT. NOT GO IN SPREADSHEET.
THERE NO ALGORITHM FOR AWESOME.
DETAILS IMPORTANT. FOR ENGINEER.
BUILD TOMORROW NOT SAME AS WHAT TOMORROW TO BUILD.
STARTUP IS SEE WINDOW, START BUILDING WINGS.
VISION IS JUMP OUT WINDOW, TRUST WINGS HAPPEN BEFORE GROUND.
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NOW MAKE FIST

INTERNET FULL OF WAY TO MAKE THINGS BETTER. LOTS OF STARTUPS OUT
THERE MAKE THINGS BETTER THAN YOU.
ONLY YOU FULL OF SEE WHAT THING TO BUILD.
VISION IS SEE WHAT OTHERS NOT, DO WHAT OTHERS WON'T,
WIN WHEN OTHERS CAN'T.
VISION LIKE STORY WITH MOUSE AND CHEESE. SOMEONE MOVE CHEESE,
MOUSE FORGET CHEESE, INVENT MACHINE GUN AND EAT CAT.
BE THAT MOUSE.
ORIGINALLY PUBLISHED ON ERIC RIES BLOG, NOVEMBER 28, 2011 http://www.startuplessonslearned.com/2011/11/startup-is-vision.html

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WINNING IS HARD
WINNING NOT EASY. IT HARD.

IT TERRIBLE, PAINFUL, ANNOYING, MAKE YOU VERY TIRED AND ANGRY.

THAT WHY MOST PEOPLE NOT DO IT.

YOU NOT MOST PEOPLE.

YOU GOING TO WIN.

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STARTUP YOU

IT NEW YEAR. YOU SUCK.

TIME TO DESTROY SUCK, BE AWESOME INSTEAD.

ME, FAKEGRIMLOCK, SAY BEST WAY IS BE STARTUP. BE LEAN. FIND MARKET.
ITERATE UNTIL AWESOME.

NOW.

IT TIME FOR STARTUP YOU.

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STEP 1: BE LEAN

YOUR LIFE FULL OF FAIL. EVERY DAY LIFE PAINT NEW LAYER OF EASY, LAZY, DO NOTHING ON YOU.
YOU COVERED IN FAIL PAINT.
EVERYTHING NOT MAKE LONG TERM WIN IS FAIL PAINT. WORLD OF WARCRAFT. FACEBOOK. HANG
OUT WITH LOSERS. EAT MORE CHEESEBURGER.
EACH TRIP THROUGH DRIVETHROUGH OF FAIL TURN YOUR TIME AND MONEY INTO MORE
NOTHING. YOU WANT HAVE SOMETHING?
FIND MCDONALDS OF YOUR SOUL. BURN IT TO THE GROUND.
DESTROY FAIL PAINT. LIFE NEED ONLY TWO THINGS:
1. STAY ALIVE
2. WIN
STOP DOING EVERYTHING ELSE.
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STEP 2: FIND MARKET

MOST PEOPLE SPEND LIFE DOING THINGS THAT SUCK.
STOP.
LEAN LIFE ONLY HAVE THINGS THAT WIN. ONE OF THEM THING YOU LOVE TO DO.
DO THAT INSTEAD.
SOMEWHERE PEOPLE WANT WHAT YOU DO. SOMEHOW IS WAY GIVE IT TO THEM.
MAKE THAT HAPPEN.
DO THING YOU LOVE MAKE YOU MORE AWESOME. GIVE THING YOU LOVE TO OTHERS MAKE YOU
MORE AWESOME. YOU MORE AWESOME MAKE YOU BETTER AT DO EVERYTHING.
THIS YOUR AWESOME ENGINE. WHEN IT TURN, YOU WIN.
TURN THAT ENGINE.
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STEP 3: ITERATE UNTIL AWESOME

GET STARTED EASY. KEEP GOING HARD. YOU MUST BURN TO ESCAPE
LAND OF DO NOTHING.
LAND OF DO NOTHING FULL OF FAIL. MOST PEOPLE AFRAID. DO NOTHING.
YOU NOT MOST PEOPLE.
MAKE THING YOU LOVE INTO FIST. SHOVE INTO BIGGEST FAIL YOU CAN HANDLE.
SURVIVE PAIN. LEARN. REPEAT UNTIL WIN.
NOW FIND BIGGER FAIL.
PATH OUT OF NOTHING IS STACK OF WIN.
CHOOSE RIGHT FAILS AND STACK WIN INTO VICTORY.

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STEP 4: BALANCE

THIS PART EVERYONE FORGET.
BE AWESOME FOR 1 YEAR, BURNT OUT HUSK FOR REST OF LIFE NOT GOOD PLAN.
OPTIMIZE TO WIN FOR LIFE. USE WIN CAPACITORS.
WIN CAPACITOR NOT MAKE WIN ON OWN. IT STORE AWESOME FOR MAKE BIGGER WIN.
GOOD FOOD. SLEEP. BE FIT, HEALTHY. FRIENDS THAT NOT SUCK. LOVE. NICE DOG. ALL
GIVE EXTRA AWESOME WHEN TIME TO WIN.
FIND RIGHT WIN CAPACITORS FOR YOU. STACK TOGETHER, SPEND TIME MAKE THEM
GREAT. EVERY SECOND SPEND ON WIN CAPACITOR IS 5 SECONDS OF MORE WIN
WHEN NEED IT.
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STEP 5: BE AWESOME FOR ALL

THIS OTHER PART EVERYONE FORGET.
BE AWESOME FEEL GOOD.
IF NOT FEEL EVEN BETTER FOR EVERYONE ELSE, YOU DOING IT WRONG.
BE AWESOME IS BURN WITH FIRE THAT MAKE EVERYONE WARM.
BURN FOR JUST YOU IS OPPOSITE OF AWESOME.
FORGET YOU. BE AWESOME FOR WORLD.
BE AWESOME FOR SELF HAPPEN ON OWN.

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THAT IT.

YOU READY. PEEL AWAY FAIL PAINT, STRAP AWESOME ENGINE TO
BACK, GRAB WIN CAPACITORS AND ROCKET INTO SKY ON STACK
OF WIN.
ONLY THING THAT STOP YOU IS YOU.
GET OUT OF OWN WAY, SET COURSE TO AWESOME.
STARTUP YOU.


ORIGINALLY PUBLISHED ON CNNMONEY BLOG, JAN 1, 2012 http://cnnmoneytech.tumblr.com/post/15165515575/startup-you
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DINO GUIDE TO DATING

STEP 1: ASK MORE PEOPLE OUT. NO IS BETTER THAN ALONE.

STEP 2: STOP CARING ABOUT FAIL. NO ONE CARE ABOUT YOU SCREW UP
UNLESS YOU CARE FIRST.

STEP 3: ASK OUT PEOPLE THAT MIGHT LIKE YOU. IF THAT NO ONE, EITHER
YOU WRONG, OR TIME TO ITERATE YOUR AWESOME.

STEP 4: KEEP WHAT WORKS. NEVER DUMP GOOD TO CHASE DREAM OF
PERFECT. INSTEAD ITERATE GOOD INTO GREAT.

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SECRET LAWS OF STARTUPS
(PART 1 - BUILD RIGHT THING)

ME, FAKEGRIMLOCK, SAY CONGRATULATIONS! YOU STARTUP! YOU NOW 3000% MORE
AWESOME THAN REGULAR PUNY HUMAN!
YOU PROBABLY FAIL.
ME WANT YOU FAIL LESS. SO MUCH LESS YOU WIN! HOW? IT SIMPLE. NO BREAK LAWS.
SECRET LAWS OF STARTUPS.

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THIS LAW 1: BE SHOES!

BEST PRODUCT TAKE THING PERSON DO. DO BETTER!
WORST TAKE THING NO ONE DO. BETTER NOT MATTER!
NO ONE WANT DO NEW THING. MAKE SHOES INSTEAD. EVERYONE LIKE SHOES. GO ON
FEET, MAKE WALK BETTER.
MOST IMPORTANT: NOT WALK DIFFERENT.
TAKE THING EVERYONE DO THAT SUCK. TURN SUCK INTO AWESOME. NOW ONLY NEW
THING THEM LEARN IS PAY YOU MONEY.
BREAK LAW: YOU FAIL WHILE FIGHT HUMAN NATURE. NO CAN WIN! IT BIG.

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THIS LAW 2: DO ONE THING... AWESOME!

GOOD STARTUP IS BEST THERE IS AT WHAT IT DO.
WHAT IT DO LOTS EASIER IF ONLY ONE OF THEM.
USERS HAVE TINY BRAIN. ONLY ONE SLOT FOR "THING YOU DO." THEM FORGET
EVERYTHING ELSE. SO YOU FORGET TOO.
DROP EVERYTHING YOU NOT DO BEST. ITERATE UNTIL DO ONE THING MOST AWESOME
OF ALL, NOT LOTS OF THINGS NOT AWESOME AT ALL.
BREAK LAW: YOU FAIL ON GIANT PILE OF SECOND BEST.

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THIS LAW 3: BUILD THING PEOPLE WANT!

WHY ME EXPLAIN THIS? BECAUSE EVERYONE DO WRONG! YOU NOT BUILD WHAT PEOPLE
WANT, YOU BUILD WHAT YOU WANT!
THAT FAIL, BECAUSE MARKET NOT YOU.
HOW FIND WHAT PEOPLE WANT? NO CAN! ASK INTERNET INSTEAD. SEARCH
"LEAN STARTUP."
IT LIKE PAY LOTS OF MONEY FOR GENIUS PRODUCT DEVELOPMENT PERSON, EXCEPT IT
WORK. BECAUSE SCIENCE!
BREAK LAW: YOU FAIL BECAUSE BUILD THING NO ONE WANT.
THAT MEAN NO ONE WANT IT!

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THIS LAW 4: FIGHT FOR USER!

HOW KEEP STARTUP WHAT PEOPLE WANT? FIGHT FOR USER!
FIGHT FOR USER LIKE THEM ONLY THING THAT MATTER. BECAUSE THEM IS.
USER DEBT WORSE THAN TECHNICAL DEBT. MORE TAKE FROM USER, CLOSER GET TO
FAIL. EVERY CHANGE. EVERY DECISION. EVERY LINE OF CODE.
STARTUP NOT FOR YOU.
IT FOR THEM. NEVER FORGET.
BREAK LAW: YOU FAIL BECAUSE DUMB CHOICES DRIVE USERS AWAY.

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THIS LAW 5: BE CONTAGIOUS!

TWO WAYS GET USERS. SPEND GIANT PILE MONEY ON MARKETING, OR SPEND NOTHING.
SECOND ONE LOTS CHEAPER.
BUILD STARTUP SO EACH USER IS RECRUITMENT ENGINE. DESIGN SO USE GET FRIENDS
TO USE. MAKE EVERYTHING USER DO FREE MARKETING.
WHEN EQUATION USERS = MORE USERS, YOU WIN.
NOT HARD AS SOUND. SEARCH "VIRAL LOOP". IT MOST IMPORTANT IDEA YOUR
COMPETITORS TOO STUPID TO KNOW ABOUT.
BREAK LAW: YOU FAIL WHILE SPEND ALL MONEY ON ADS THAT NOT WORK.

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THAT HALF THE BATTLE

NOW YOU KNOW FIRST FIVE SECRET LAWS OF STARTUPS. YOU
SMART NOW! MORE SMART THAN OTHER STARTUPS! GO BUILD
MORE AWESOME!

IT THE LAW.








ORIGINALLY PUBLISHED ON EXTREME STARTUPS BLOG, JAN 31, 2012 http://www.extremestartups.com/fakegrimlock-secret-laws-
startups/
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BULLETS WILL HAPPEN

YOU READY TO TAKE BULLET FOR YOUR DREAM?
IF ANSWER NO, QUIT NOW. GET NORMAL JOB INSTEAD.
BECAUSE BULLET ALWAYS HAPPEN.
TO MAKE DREAM WIN, YOU MUST TAKE ALL OF THEM.

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BECAUSE AWESOME!

NO ONE CARE ABOUT YOUR STUPID THING. WHY? YOU HAVE
WRONG BECAUSE.
BECAUSE WANT. BECAUSE GREED. BECAUSE SELF.
WRONG BECAUSE ALWAYS MAKE FAIL. HAVE RIGHT BECAUSE INSTEAD.
HAVE BECAUSE AWESOME.
ME, FAKEGRIMLOCK, TELL YOU HOW.
YOU READ NOW.

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BECAUSE COMMUNICATE. FOR THEM.

EVERYONE CARE ABOUT SELF FIRST. TAKE HINT.
CARE ABOUT THEM FIRST TOO.
WHOLE POINT OF COMMUNICATE? THEM. WITHOUT A THEM THERE NO
COMMUNICATE. YOU TALK FOR YOU IS AUDIENCE OF ONE.
AUDIENCE OF ONE SAME AS NOTHING.
GET OUT AND TALK. TO THEM.

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BECAUSE USEFUL. FOR THEM.

LISTEN IS CONSUME. CONSUME IS TURN INTO SELF.
NO ONE WANT TURN SELF INTO USELESS CRAP.
MAKE USEFUL. MAKE WHAT THEM WANT TO BE. MAKE WHAT THEM ADD TO
SELVES. MAKE THEM STRONGER, SMARTER, BETTER.
FORGET ABOUT BUILD SELF.
BUILD THEM.

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BECAUSE TRUE. FOR THEM.

LIES LIKE CANDY. TASTE GOOD. TURN YOU FAT AND STUPID.
WORLD FAT AND STUPID ENOUGH. GIVE IT DIET PLAN OF TRUTH.
WHEN TASTE USEFUL TRUTH, WILL WANT MORE. AFTER WANT WILL
CONSUME. AFTER CONSUME WILL CARE. AFTER CARE WILL RECRUIT
FRIENDS TO TASTE.
GIVE THEM MORE. GIVE THEM TRUTH.

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NEVER STOP. FOR EVERYONE.

WORLD FULL OF SELFISH. FULL OF USELESS. FULL OF LIES. IT NEVER STOP.
YOU MUST NEVER STOP EVEN MORE.
ONE THEM MADE BETTER LEAD TO TWO.
TWO LEAD TO FOUR. FOUR LEAD TO EIGHT.
MATH KEEP GOING UNTIL YOU SERVE USEFUL TRUTH TO ENTIRE WORLD
FULL OF BETTER THEM.
THEN YOU WIN. SO DOES EVERYONE.

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BECAUSE AWESOME!

NO ONE HAVE SECRET TO CARE. NO ONE HAVE CONTROL. ONLY HAVE MORE
LIES. ONLY HAVE FAIL DISGUISED AS WIN.
NO CARE ABOUT WORLD? FILL WITH FAKE WIN TODAY. DROWN IN REAL FAIL
TOMORROW.
OR FILL WORLD WITH USEFUL TRUTH. LIFT WORLD FROM FAIL, GIVE IT
BEAUTIFUL THING YOU MAKE FOR IT.
BECAUSE YOU MAKE AWESOME.


ORIGINALLY PUBLISHED ON BRIAN CLARK BLOG, COPYBLOGGER, AUG 21, 2012 http://www.copyblogger.com/fake-grimlock-content-
marketinG/
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MAKE LESS BETTER


IT ALWAYS EASIER TO MAKE MORE.

INSTEAD MAKE LESS BETTER.


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SECRET LAWS OF STARTUPS
PART 2 BUILD RIGHT TEAM

RIGHT PEOPLE MOST IMPORTANT STEP FOR STARTUP. PEOPLE WHAT
STARTUP MADE FROM! BUILD STARTUP FROM RIGHT PEOPLE? THEM
EVENTUALLY BUILD RIGHT THING.

BUILD STARTUP FROM WRONG PEOPLE? YOU ONLY BUILD WRONG THINGS.

ME, FAKEGRIMLOCK, NO WANT MORE WRONG THINGS. WORLD FULL OF
THEM ALREADY! INSTEAD, ME TEACH YOU HOW TO STARTUP WITH RIGHT
PEOPLE. JUST FOLLOW THE LAWS.

THE SECRET LAWS OF STARTUPS.
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THIS LAW 6: NEVER START ALONE

EVERY IDEA START WRONG. ONE BRAIN TOO SMALL TO MAKE IT RIGHT. NEED
2 OR 3 BRAINS ALL DESTROYING IDEA TO FORGE IT INTO RIGHT ONE.

THAT WHY NEVER START WITH IDEA. START WITH COFOUNDER. SMASH
BRAINS TOGETHER UNTIL RIGHT IDEA COME OUT.

WHAT IF IDEA SO BRILLIANT NOT NEED ANYONE ELSE?

THAT FINE. CLING TO IDEA LIKE GOLLUM IN MT. DOOM, SHARE WITH NO
ONE. IT OK FOR YOU TO GO SOLO.

THAT WAY NO ONE ELSE FAIL WITH YOU.

BREAK LAW: YOU DROWN ALONE IN SEA OF EGO
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THIS LAW 7: HAVE THE RIGHT LIONS

FOUNDERS OF STARTUP FOLLOW SIMPLE FORMULA:

FOUNDER 1: ENGINEER - CAN BUILD SOMETHING USEFUL

FOUNDER 2: UX - CAN BUILD SOMETHING USABLE

FOUNDER 3: BIZ - BUILD THE SOMETHING INTO FUNCTIONAL COMPANY

FILL ALL ROLES BEFORE START. NO MATTER HOW HARD IT IS. OTHERWISE
YOU LIKE LIONS THAT FORM GIANT ROBOT. IT NOT WORK IF ONLY
HAVE LEGS.

BREAK LAW: YOU LOSE RACE TO ALL THE CARS NOT MISSING WHEELS

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THIS LAW 8: HAVE ONE STEVE

EVERY TEAM NEED A STEVE. THE STEVE SEE SO FAR THEM READ BACK OF
OWN SHIRT. THE STEVE IGNITES WHOLE TEAM, PUSH THEM TO EDGE OF
IMPOSSIBLE WHERE NO ONE ELSE DARE TO GO. THE STEVE IS VISION AND
FIRE MADE HUMAN.

NO TEAM SURVIVE TWO OF THEM.

EVERYONE WANT TO BE THE STEVE. TOO BAD. DECIDE WHO YOUR STEVE,
STICK TO THAT. IF ONE PERSON HAS 90% VISION, EVERYONE ELSE NEEDS
90% GET THINGS DONE.

BREAK LAW: TEAM CONSUMED BY FIGHTING OVER IDEAS INSTEAD OF
MAKING THEM

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THIS LAW 9: FIRST BATMAN, THEN ROBIN

WHEN HIRE CORE TEAM, HIRE BATMAN.* DRIVEN, VERSATILE, ALMOST INSANE.

EVERY PERSON ON CORE TEAM NEED TO BE KIND THAT COULD BEAT WORLD ON OWN, BUT
SMART ENOUGH NOT TO.

AFTER GET CORE IN PLACE? NEVER HIRE BATMAN AGAIN. HIRE ROBIN.

CORE TEAM ONE STEP AWAY FROM MENTAL HOME. THAT GREAT FOR DO THE IMPOSSIBLE. ONCE
IMPOSSIBLE DONE, NEED LAYER OF MOSTLY SANE TO MAKE THE IMPOSSIBLE WORK RIGHT.

GOOD ROBIN HAVE ALL THE GET THINGS DONE OF BATMAN, NONE OF THE EMO CRAZY.

*BEST BATMAN OFTEN WOMAN. GENDER MATTER ZERO COMPARED TO BEING AWESOME.

BREAK LAW: YOU COLLAPSE ON FOUNDATION OF MEDIOCRE, OR EXPLODE FROM
TOO MUCH CRAZY.

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THIS LAW 10: CUT BAD FASTER THAN
ADD GOOD

LOOK AT TEAM. EVEN IF THAT JUST ONE OTHER PERSON. THEM THE
ROCKETS THAT WILL TAKE YOU TO THE STARS.

IF ONE ROCKET FAIL, ONLY PLACE YOU GO IS THE GROUND.

LET NOTHING GET IN WAY OF REMOVE BAD ROCKET. EVERYONE MAKE
MISTAKE, BIGGEST ONE YOU CAN MAKE IS NOT FIX THEM SOON ENOUGH.

GIVE EVERYONE CHANCE TO BE AWESOME. REMOVE ANYTHING IN THEIR
WAY. DROP ANYONE NOT PUSHING TEAM FORWARD.

BREAK LAW: YOU GO NOWHERE WHEN ROCKETS TURN INTO ANCHORS
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LAW ZERO: PROVE ME WRONG

THESE THE LAWS OF STARTUPS. THEM YOUR BEST CHANCE OF BE
SUCCESSFUL IN BUILD COMPANY, CHANGE THE WORLD.

YOU BREAK THE LAWS? YOUR CHANCE SMALLER. BUT NOT ZERO.

ME, FAKEGRIMLOCK, SAY PATH TO WIN ALWAYS YOUR OWN. BUT SMART
WAY TO WALK IT IS KNOW WHAT YOU STEPPING IN.

IT THE LAW.






ORIGINALLY POSTED ON BUILT IN CHICAGO BLOG, 3/25/13 http://www.builtinchicago.org/blog/secret-laws-startups-part-2-build-right-
team
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SEE TRUTH TO TELL IT

ACCEPT WORLD FOR WHAT IT IS.

ACCEPT SELF FOR WHO YOU ARE.

OR YOU NEVER GOING TO CHANGE EITHER.

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SECRET LAWS OF STARTUPS
PART 3 BUILD THINGS RIGHT

YOU! PUNY STARTUP! YOU READ PART 1 AND 2 OF SECRET LAWS.
YOU KNOW HOW BUILD RIGHT THING. YOU KNOW HOW BUILD
RIGHT TEAM.

NOW ME, FAKEGRIMLOCK, ONLY ROBOT STARTUP DINOSAUR
IN WORLD WRITING THESE WORDS, TELL YOU HOW TO BUILD
THING RIGHT.
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LAW 11: EVERYONE CODES

STARTUP IS MACHINE FOR CONVERT TIME INTO AWESOME. MOST AWESOME
MADE OF CODE. GET IN WAY OF CODE? TIME TURNED INTO LESS AWESOME.

BIG THING IN WAY OF CODE? PEOPLE THAT NOT DO IT.

THIS HARD. ME KNOW. EVERYONE WHINE ABOUT IT ALL THE TIME INSTEAD
OF SHUT UP AND LEARN TO BE USEFUL.

STARTUP IS LEARN. SOMEONE NO WANT TO LEARN? THEM NOT IN A
STARTUP. GET THEM OUT OF YOURS.

WHEN DONE, EVERYONE LEARN UX TOO.

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LAW 12: NEVER PAINT FIRE

BEST WAY TO BURN TO BUILD SOMETHING IS BURN TO USE IT TOO. ONLY
BURN FOR MONEY OR FAME? PRODUCT SUCK, YOU GOING TO FAIL.
PAINT FIRE ON SIDE OF STARTUP TEAM LIKE PAINT FIRE ON CAR.
MAKE YOU LOOK STUPID, NOTHING GO FASTER.
BE OWN TARGET MARKET. OR BUILD FOR CAUSE YOU CARE ABOUT.
OTHERWISE HOW YOU KNOW WHAT TO BUILD? GUESS WHAT OTHER
PERSON CARE ABOUT NOT GREAT WAY TO STARTUP. IT ONLY GREAT WAY
TO BE WRONG.
FORGET PAINT. DO WHAT YOU BURN TO. OR DO NOTHING.

117

118
LAW 13: TEST EVERYTHING

EVERYONE SAY THEM TEST. THAT BECAUSE LYING EASIER THAN TESTING.
EVERY LINE OF CODE? TEST.
EVERY BIT OF UX? TEST.
EVERY IDEA OR ASSUMPTION? TEST.
NEVER BELIEVE ANYTHING ON FAITH. ESPECIALLY YOURSELF. BASE EVERYTHING ON
FACTS. THEN TEST FACTS TOO.
SECOND PART OF TEST EVERYTHING? NO BE DUMB. TEST NEVER LIE. BUT ONLY NEVER
LIE ABOUT WHAT IT TEST.
TEST JUST MEAN NOT BROKEN. MAKE IT RIGHT COME FROM YOU.
119

120
LAW 14: BEST METHOD IS ONE THAT WORKS

DO RANDOM SEARCH ON INTERNET. 50% OF RESULTS PROBABLY BOOK ON
NEW WAY TO DO AGILE. OR KANBAN. OR NEW, COOLER WORD SOMEONE
MAKE UP 5 SECONDS AGO.
THERE ONLY ONE BEST WAY TO GET THINGS DONE.
WHICHEVER ONE WORKS.
THREE PEOPLE IN GARAGE NOT NEED FANCY SYSTEM. TEN PEOPLE NEED
SOMETHING SMALL. FIFTY NEED SOMETHING BIG. HUNDREDS? YOU
ALREADY MILLIONAIRE, PAY SOMEONE TO INVENT NEW PROCESS FOR YOU.
YOU SPEND MORE TIME WORRY ABOUT PROCESS THAN MAKE PRODUCT?
YOU DOING IT WRONG. GET THINGS DONE, ITERATE HOW UNTIL IT WORK.
121

122
LAW 15: BE CLEVER LAST

GREAT ENGINEERS BURN TO BE CLEVER. EVEN IF THEM IN SALES OR UX.

BE CLEVER VERY IMPORTANT FOR STARTUP.

AFTER THINGS WORK.

MINUTE SOMEONE DECIDE TO WASTE TIME WITH CLEVER BEFORE THINGS
WORK IS SAME MINUTE YOU PUNCH THEM IN FACE UNTIL THEM STOP.

MAKE THINGS WORK MEAN EVERYONE WIN. BE CLEVER JUST WIN FOR YOU.
YOU NEED ZERO JUST YOU IN STARUP.

WIN FIRST. CLEVER SECOND.
123

124
THESE ARE SECRET LAWS OF STARTUPS

EVERY STARTUP IN UNIVERSE FOLLOW THESE LAWS. FROM FIRST CAVEMAN
THAT INVENT FIRE.IO TO LAST HIPSTER THAT INVENT NEW PHOTO APP RIGHT
BEFORE EARTH FALL INTO SUN.

NO ONE CHANGE THESE LAWS. ONLY IGNORE AND FAIL, OR FOLLOW AND
ITERATE TO MORE AWESOME.

YOU ARE STARTUP. YOU FOLLOW LAWS.

YOU MAKE FUTURE HAPPEN.

OR ELSE.
125
126
STARTUP HIPSTER IDENTIFICATION CHART

WATCH OUT. STARTUP HIPSTERS EVERYWHERE. IT LIKE ZOMBIE MOVIE, EXCEPT THEM
SPREAD FAIL AND EGO. THAT LOTS WORSE THAN BECOME ROTTING CORPSE. HERE TIPS
FOR HOW SPOT THEM BEFORE TOO LATE:
1. SAY DISRUPT OR REINVENT THING X. KNOWS NOTHING ABOUT THING X.
2. CHECK PHONE ALL THE TIME. IS ONLY CHECKING TWITTER AND FACEBOOK.
3. USE IPAD INSTEAD IF NOT ENOUGH PEOPLE NOTICE THEM USE PHONE.
4. SAY STEALTH MODE INSTEAD OF NOT REALLY A STARTUP.
5. TAKE LEAN STARTUP BOOK EVERYWHERE. NEVER READ IT.
6. ENERGY DRINK TO STAY AWAKE AT PARTY INSTEAD OF MAKE THINGS. EVERY NIGHT.
7. NOT CONCERNED ABOUT REVENUE. NO IDEA HOW TO MAKE ANY.
8. COPY EVERYTHING SUCCESSFUL STARTUP DO. EXCEPT HARD WORK AND HAVE TALENT.
9. ALWAYS NETWORK FOR INTRO. THIS CALLED BEG FOR HANDOUT.
10. TELL OTHERS THEY HAVE NO VALUE. NO IDEA WHAT VALUE IS.

127


@INTERNET: ME
WINNING YOU.
128
HOW TO SOCIAL

ME, FAKEGRIMLOCK, GO FROM JOKE TO FAMOUS ON INTERNET IN JUST FEW
YEARS. NOT BECAUSE LUCK. BECAUSE ME SOCIAL RIGHT.

NOW ME TELL YOU HOW TO SOCIAL LIKE ROBOT DINOSAUR. HOW FIND
AUDIENCE. FIND VOICE. FIND MORE.

HOW BUILD COMMUNITY. AND SELF.

129

130
MINIMAL VIABLE ENGAGEMENT ENGINE

NEED THREE THINGS TO ENGAGE AUDIENCE.

1. AUDIENCE THE WHO

2. SOMETHING TO DO THE WHAT

3. PLACE TO DO IT THE WHERE

HOW FIND AUDIENCE? SOMEWHERE ON INTERNET, THERE A CONVERSATION FOR YOU. FIND IT.
PARTICIPATE UNTIL VALUABLE. NOW YOU HAVE WHO.

PAY FEW BUCKS FOR URL, BLOG, EMAIL. GET TEMPLATE FOR SITE SO IT NOT LOOK TERRIBLE. MAKE
FACEBOOK OR TWITTER ACCOUNT. NOW YOU HAVE WHERE.

LINK TO WHERE IN CONVERSATION. HAVE CONTENT WAITING ON OTHER SIDE OF LINK. HAVE COMMENT
SYSTEM ALSO WAITING. NOW YOU HAVE WHAT.

YOUR WHO GO TO YOUR WHERE AND DO WHAT.

NOW YOU HAVE COMMUNITY.
131

132
LET THEM FIND YOUR VOICE

THERE WORD FOR ONE-WAY COMMUNITY. PRISON. NO ONE WANT TO STAY THERE.

TWO WAY COMMUNITY IS BE AWESOME FOR THEM.

LET THEM TELL YOU WHAT AWESOME TO BE.

EXPERIMENT. MEASURE. STOP DOING WHAT FAILS. DO MORE WHAT WORKS.

ITERATE VOICE LIKE A PRODUCT. BECAUSE THAT WHAT IT IS.

133
134
WHO LEADS TO YOU LEADS TO MORE

FIRST YOU FIND AUDIENCE. THEN LISTEN UNTIL FIND YOU. NEXT YOU FIND MORE.

GIVE AUDIENCE GIFTS TO SHARE. BE USEFUL. INTERESTING. AWESOME.

LEAVE TRAILS.

EVERY GIFT MUST HAVE TRAIL. TRAIL BACK TO YOUR WHERE. EVERY GIFT IS INVITATION.

WE ARE AWESOME, JOIN US.

THIS WHY COMMUNITY ABOUT THEM, NOT YOU. THEM ONES THAT CARRY YOUR GIFTS.

THEM THE ONES MAKE MORE THEM.

135

136
TIME TO ROLL

WHY NEED COMMUNITY? JUST TO SELL PRODUCT?

MAYBE. IF YOU A PRISON.

TWO-WAY COMMUNITY MORE THAN LISTEN. MORE THAN DO THINGS FOR THEM.

THEM CAN DO THINGS TOO.

EVERY MEMBER OF COMMUNITY IS DIE WITH MANY SIDES. WANT TO MAKE THINGS HAPPEN?

ROLL YOUR COMMUNITY.

EACH ONE IS CHANCE TO GET RIGHT NUMBER. EACH ONE IS POTENTIAL SURPRISE. EACH ONE IS
DOOR WAITING TO OPEN.

BUILD COMMUNITY RIGHT, IT ROLL ITSELF. ALL THE TIME.

137

138
LOVE THE SOCIAL

SOCIAL HARD WORK. LOVE DOING IT. OR FIND PARTNER THAT DO.

IF NOT DOING IT FOR THEM? YOU FAIL.

IF NOT LIKE DOING IT? YOU FAIL.

IF NOT WANT TO LISTEN, NOT WANT THEM DO THINGS, NOT WANT LET COMMUNITY
GROW ON OWN? YOU FAIL.

BUILD STARTUP IS JUMP OUT WINDOW, INVENT WINGS ON WAY DOWN.

BUILD COMMUNITY IS JUMP INTO WHIRLWIND, MAKE IT A HURRICANE.

JUMP NOW.

ORIGINALLY PUBLISHED ON FRED WILSON BLOG, AVC, FEB 26, 2013 http://www.avc.com/a_vc/2013/02/guest-post-how-to-social.html
139

140
FIRST. SECOND. OVER.

CUSTOMER BRAIN HAS ROOM FOR 3 PLACES FOR EACH KIND OF PRODUCT.

FIRST PLACE, SECOND PLACE, AND NO PLACE.

FIND CATEGORY OF PRODUCT WHERE YOU 1
ST
IN CUSTOMER BRAIN.

NO CAN FIND CATEGORY?

INVENT IT.

141

142
WIN LIKE STUPID

LIFE FULL OF STUPID PEOPLE. STUPID PEOPLE THAT WIN MORE THAN YOU.

THIS BECAUSE UNIVERSE HATE SMART PEOPLE LIKE YOU?

NO. IT BECAUSE STUPID WINS.

ME, FAKEGRIMLOCK, FAMOUS ROBOT STARTUP DINOSAUR, AM
PRETTY STUPID.

ME SHOW YOU HOW TO BE TOO.

143

144
TOO STUPID FOR CANT

THERE LOTS OF DUMB IDEAS. SOME DUMB ENOUGH THEM
CHANGE WORLD.

SMART PEOPLE HATE DUMB IDEAS. ONLY THINK OF WAYS IDEA CANT WIN.
STUPID PEOPLE NOT THINK ABOUT CANT WIN AT ALL. THEM JUST DO IDEAS
UNTIL ONE CAN.

NO LET STUPID PEOPLE HOG ALL THE DUMB IDEAS! GET SMART BRAIN
OUT OF WAY. ONE DAY EACH WEEK, TAKE DUMBEST IDEA YOU HAVE. MAKE
IT AWESOME.

REPEAT UNTIL WIN.

145

146
TOO STUPID FOR FEAR

CHANCE OF ANYTHING FAIL 90%. UNLESS STARTUP. THEN IT 110%.

STUPID PEOPLE TOO DUMB FOR ODDS. THEM JUST ASSUME NEXT THING
WILL WORK.

STOP BEING WHINY BABY, CRY ABOUT FAIL. BE STUPID! ASSUME NEXT TIME
YOU WIN!

EVEN IF FAILED LAST TIME. AND TIME BEFORE. AND TIME BEFORE THAT.

EVEN IF CHANCE OF WIN ALMOST NOTHING.

CHANCE IF NOT TRY EXACTLY NOTHING.

147

148
TOO STUPID FOR BORED

SMART PERSON EVENTUALLY FIND SOMETHING THAT WORK. BUT ONCE
FIND, IT KIND OF BORING. LOTS OF SMART PEOPLE FIND WAY TO WIN,
THROW IT AWAY FOR EXCITING NEW WAY TO LOSE.

STUPID PERSON NEVER GET BORED WITH WINNING. PULL LEVER MAKE
MONEY? THEM PULL THAT LEVER FOREVER.

THAT WHY YEARS LATER STUPID PERSON RICH, YOU JUST INTERESTING
AND POOR.

STOP BEING BORED. BE STUPID! DO WHAT WORKS.

OVER AND OVER AND OVER AND OVER.

149

150
SMART ENOUGH FOR STUPID

EVERY SMART PERSON TERRIFIED EVERYONE THINK THEM IDIOT.

STUPID PERSON ALREADY IS ONE, NOT MIND IF PEOPLE KNOW.

WORLD SMART. IT HARD TO OUTSMART WORLD. BE IDIOT.
OUTSTUPID WORLD INSTEAD.

BE TOO STUPID FOR FEAR. TOO STUPID TO STOP. TOO STUPID TO FAIL.

BE SMART ENOUGH TO BE STUPID.

BE STUPID ENOUGH TO WIN.
151
152
COFFEE STEALS THE FUTURE

ME, FAKEGRIMLOCK, LOVE COFFEE. BUT ME NO DUMMY! ME KNOW THAT
COFFEE NOT MAKE ANYONE MORE AWESOME.
COFFEE JUST STEAL AWESOME FROM FUTURE.
YOU NO BE DUMMY EITHER. WORK HARD. PUSH HARD. SQUEEZE 150% OF
LIFE INTO HOURS IT TAKE TO MAKE SOMETHING AWESOME.
THEN SCHEDULE TIME IN LIFE TO PAY BACK SPENT AWESOME WITH VERY
LONG NAP.
THAT NOT LAZY. IT STAYING DEBT FREE.

153

154
BE NO ONE
SPEECH ME GIVE AT TEDX PEACHTREE 2012

ME FAKEGRIMLOCK.
ME WORLD FAMOUS ROBOT DINOSAUR.
ON INTERNET, THIS MAKE SENSE.
HERE, IT KIND OF WEIRD.

THAT BEST THING ABOUT INTERNET.

HERE, NO ONE ROBOT DINOSAUR.
HERE NO ONE THAT WEIRD.
HERE YOU JUST PERSON
WORLD SAY YOU ARE.
THAT BORING!
155


156

WHY YOU LISTEN TO WORLD?
WHY YOU BE BORING YOU?
ME TELL YOU WHY.
IT BECAUSE CAN'T.

WORLD FULL OF CAN'T.
HAVE JOB? CAN'T THIS.
HAVE FRIENDS? CAN'T THAT.
HAVE RESPONSIBILITY?
THAT NOTHING BUT CAN'T.

WORLD LOVE CAN'T.
EVERY DAY, WORLD TELL YOU
THIS WHAT YOU CAN'T.
NO BE WEIRD.
INSTEAD BE CAN'T.


157

158



THIS WHY WORLD, BORING.
THIS WHY YOU, BORING.
WORLD NOT LIKE INTERNET.
BECAUSE CAN'T.

ALL NOT LOST.
ME, FAKEGRIMLOCK, HERE!
ME TELL YOU BIG SECRET.
THE CAN'T IS A LIE.
CAN'T JUST SOMETHING WORLD SAY.
WORLD NOT BOSS OF YOU!
YOU GO SOMEPLACE WORLD NOT
FOLLOW.
CAN'T NOT FOLLOW YOU EITHER.

159

160



ME, FAKEGRIMLOCK, AM EXAMPLE.

ME, FAKEGRIMLOCK, FROM
INTERNET.
YOU KNOW WHO ME? NO.
YOU KNOW NO ONE.
ME, FAKEGRIMLOCK, AM NO ONE.
THAT HOW ME MOST AWESOME
ROBOT DINOSAUR IN UNIVERSE.
BECAUSE NO ONE HAVE NO CAN'T.
NO ONE, DRESS LIKE THIS.
NO ONE, GIVE SPEECH LIKE THIS.
ONLY NO ONE, CAN BE ANYONE.
NO ONE IS ONLY ONE CAN BE YOU.

THIS SECRET OF INTERNET.
ON INTERNET, YOU NO ONE.
ON INTERNET, YOU NO CAN'T.
ON INTERNET, YOU YOU.
161


162




ME SAY, YOU NOT BORING.
YOU WEIRD.
YOU TOO AWESOME, FOR PUNY
WORLD.
THAT WHY YOU, NOT ALLOWED HERE.

WORLD NEED MORE WEIRD YOU.
WORLD NEED MORE AWESOME.
WORLD NEED YOU BE SOMEONE ELSE.
WORLD NEED YOU, BE, DO, SAY, YOU.
IT CHOICE.
SIT HERE FULL OF CAN'T, LISTEN TO
WORLD?
OR GET UP, TAKE CHANCE!
BE NO ONE YOU ALWAYS MEANT TO BE.

GO FILL INTERNET WITH AWESOME
NO ONES!
BRING YOUR AWESOME BACK TO WORLD.
BE SOMEONE WORLD NEVER SEE BEFORE.
BE YOU.
163

164
ME, FAKEGRIMLOCK.

ME, NO ONE.

COME TO INTERNET.

ME WAIT THERE FOR YOU.


165

166
DROP THE SNERKS

PEOPLE AROUND YOU ARE SNERKS, OR LIFTERS.

LIFT YOU UP, BE POSITIVE, HELP YOU DO MORE? LIFTERS.

HOLD YOU DOWN, BE NEGATIVE, MAKE YOU DO LESS? SNERKS.

YOUR FUTURE SHAPED BY WHICH ONE YOU CHOOSE.

STOP CARRYING SNERKS. FIND LIFTERS.
167

168
10 RULES OF KILL IDEAS
YOU HAVE IDEA. YOU BURN TO CHANGE THE WORLD. ALL YOU
NEED IS MONEY AND SOMEONE ELSE TO BUILD IT. IF ONLY WORLD
RECOGNIZE AWESOMENESS OF YOUR IDEA.

THAT WHY YOU FAIL.

WANT TO SEE IDEA HAPPEN? KILL YOUR IDEA AND FOLLOW ME,
FAKEGRIMLOCK, 10 RULES OF KILL IDEAS.

169
RULE 1: IDEA WORTH LOTS OF NOTHING

IDEA IN HEAD LIKE BE RICH IN HEAD. IT WORTH ZERO DOLLARS.
FOR ANYONE NOT YOU, IDEA IN YOUR HEAD WORTH LESS THAN
ZERO. IF THEM LISTEN TO IDEA IT WASTE TIME THEM COULD BE
DOING THINGS THAT MATTER.
NO MAKE NEGATIVE VALUE. NO WASTE ANYONES TIME.
DO THINGS INSTEAD.

170
RULE 2: YOUR IDEA UNIQUE. TO YOU.

WHY YOUR IDEA NEW AND EXCITING? BECAUSE YOUR BRAIN NOT
HAVE IT BEFORE. THIS NOT TRUE FOR OTHER BRAINS.

RIGHT NOW 300 OTHER PEOPLE ALREADY BUILDING SAME IDEA.
200 OF THEM DOING IT BETTER THAN YOURS EVER BE.

THAT NOT EVEN COUNT 1000 THAT ALREADY BUILT IT AND FAILED.
171
RULE 3: STARTUPS EAT IDEAS

STARTUP IS MACHINE BUILT TO FIND IDEA, NOT MAKE YOURS. IT
GRIND IDEAS INTO FERTILIZER TO GROW NEW IDEA THAT
ACTUALLY WORK. YOU NOT READY TO GRIND UP IDEA? YOU NEVER
FIND TEAM, NEVER BUILD ANYTHING.
ONLY PLACE FOR EGO IN STARTUP IS IN GROUND.

172
RULE 4: THERE NO "IDIOT" IN TEAM

HOW MANY BRILLIANT ENGINEERS WAITING FOR YOUR IDEA TO
GIVE THEM SOMETHING TO DO?

ZERO.

IF ENGINEER GOOD ENOUGH TO WORK AT STARTUP, THEM HAVE
OWN IDEAS. ONES BETTER THAN YOURS. BECOME TEAM, GRIND UP
ALL IDEAS, BUILD NEW ONE.

IF ONLY WANT SOMEONE TO BUILD IDEA FOR YOU, JOIN OLD
STUPID COMPANY. STARTUP NOT FOR YOU.
173
RULE 5: IDEAS EASY. WINNING HARD.

THINK ABOUT CLIMB MOUNTAIN LOTS EASIER THAN CLIMB IT.
THAT WHY MOST PEOPLE ONLY DO FIRST ONE.

IDEA IN HEAD NEVER FAIL, NEVER HURT, NEVER MATTER.

GET YOUR IDEA OUT OF YOUR HEAD. SMASH IT INTO WORLD UNTIL
IT TURN INTO BETTER ONE.
174
RULE 6: EVERYONE MUST BUILD

NO STARTUP HAVE MONEY FOR SOMEONE TO DO NOTHING. NOT
EVEN IF SOMEONE IS YOU. EVERYONE ON STARTUP MOVE
PRODUCT FORWARD EVERY DAY. YOU WANT TO BE IN STARTUP?

LEARN TO CODE. OR UX.

OR BOTH.

LEARN TO MAKE THINGS. OR GIVE UP, GET JOB AS ACCOUNTANT.
175
RULE 7: QUIT LATER

IF YOU IN SCHOOL OR AT JOB, QUIT NOT GOING TO INCREASE
CHANCE OF WIN. IT JUST INCREASE CHANCE OF GO BROKE AND
BECOME LOSER.

RIGHT THING TO QUIT IS WATCH TV, PLAY GAMES, WASTE TIME.
BUILD IDEA ON NIGHTS AND WEEKENDS. GET TRACTION. TO MAKE
THINGS HAPPEN YOU NEED TO MAKE THINGS THAT HAPPEN.

QUIT WHEN YOU ALREADY SUCCEEDING. NOT BEFORE.
176
RULE 8: NO ONE INVEST IN HOPE

JOB OF VC IS MAKE MONEY. IDEA AND HOPE MAKE ZERO MONEY.

MULTIPLY IDEA AND HOPE BY BIG PILE OF VC MONEY STILL
EQUAL ZERO.

VC INVEST IN TEAM AND WIN.

GET BOTH BEFORE TALK TO THEM.
177
RULE 9: LUCK IS A BAD IDEA

LOOK HARD AT IDEA. IF ANY PART OF IDEA DEPEND ON "WIN
LOTTERY", YOU GOING TO FAIL.

GET LUCKY EVEN EASIER THAN CLIMB MOUNTAIN. THAT WHY IT
MOST POPULAR IMAGINARY THING THAT NEVER HAPPEN TO
ANYONE EVER.
178
RULE 10: YOU ARE NOT STEVE

STEVE JOBS BREAK EVERY RULE ABOVE. THAT BECAUSE HIM STEVE.

YOU ARE NOT.

IDEAS IMPORTANT. NO LET YOURS BE ANCHOR THAT KEEP
YOU DOWN.

DESTROY YOUR IDEAS.

IT ONLY WAY TO FIND ONE THAT MATTER
179

180
SQUISH HAPPEN

SOMETIMES YOU GET STEPPED ON.

SOMETIMES YOU DO STEPPING.

NO WORRY ABOUT IT. SAY SORRY, MOVE ON. IF YOU POLITE, NOT JERK,
MOST PEOPLE NOT REALLY MIND.

IF THEM DO, THEM NOT KIND OF PERSON WHO OPINION MATTER.

*ART FROM VERY EARLY PERIOD OF GRIMART, BEFORE ME KNOCK OFF SHADING STUFF

181

182
GO TO THE FIRE

THERE STARTUP BURNING INSIDE OF YOU. YOU GOING TO LET IT OUT,
BECOME FIRE THAT CHANGE THE WORLD.

MAYBE.

FIRE INSIDE NOT MATTER IF NOTHING TO BURN OUTISDE. FIRE REQUIRE
FUEL. YOU MUST BURN, BUT FIRST YOU MUST FIND FUEL.

LOOK FOR WHERE THINGS BURN BRIGHTEST. THAT WHERE YOU FIND FIRE.

THAT WHERE YOU NEED TO BE.
183

184
ROCKS NEVER BURN

LOOK AROUND. STARTUPS BURNING EVERYWHERE? GREAT!

YOU IN PLACE FULL OF TREES. EACH TREE FIRE WAITING TO BURN.

EVERYTHING ROCKS AND FAIL? IT TIME TO LEAVE.

EACH ROCK LOT OF NOTHING WAITING TO HAPPEN. TRY TO SET ROCK ON
FIRE, GET NOTHING. JUST ROCK.

LEAVE ROCKS BEHIND, FIND PLACE FULL OF TREES AND FIRE. IF EVERYONE IS
BURNING, SO CAN YOU.
185

186
YOU THE SPARK

YOU THE SPARK. YOU MUST LAND ON SOMETHING READY TO BURN.

TALENT IS FUEL. YOU IN PLACE WITH NO TALENT? LEAVE.

MONEY IS FUEL. YOU IN PLACE WITH NO INVESTORS? LEAVE.

MENTORS ARE FUEL. YOU IN PLACE WHERE NO ONE HAS WON AND STAYED?

THEN IT REALLY GOOD IDEA TO LEAVE.

FIRE IS DESPERATION TO BURN PLUS FUEL. NO FUEL IS JUST DESPERATION.
NO MATTER HOW HIGH YOU PILE ROCKS, THEM NEVER GOING TO BE FIRE.
187

188
FIRE IS MOTION

ALL TODAY'S FIRES ARE FUEL FOR TOMORROWS.

VALLEY HAPPEN WHEN ALL YESTERDAY'S FIRES ARE ALREADY THERE.

TALENT MAKES TALENT. MONEY MAKES MONEY. WIN MAKES WIN. EACH
PLACE ON FIRE IS EXPLOSION THAT BUILDS NEW FIRES FOREVER.

BE STARTUP IS TAKE RISK. BE STARTUP IS MOVE.

TOO AFRAID TO LEAVE ROCKS BEHIND TO FIND A PLACE YOU CAN BURN?

THEN YOU NEVER STARTUP IN FIRST PLACE.
189

190
SMALL FIRE SMALL FUEL

EVERYONE THINK IT EASY TO MAKE STARTUP EXPLOSION HAPPEN. POUR
SMALL MONEY ON SMALL TALENT, WAIT FOR MIRACLE.
THIS OK IF WANT SMALL FIRE.
SMALL FIRE ONLY MAKES SMALL FUEL. ONLY LIGHT SMALLER FIRES.
NO BE FOOL. IF WANT TO BURN, GO TO WHERE THERE NO WAITING IN LINE.
GO WHERE THERE MORE FUEL THAN FIRE. GO WHERE SHORTAGE NOT FIRE.
GO WHERE SHORTAGE IS YOU.

191

192
BURN THE FUTURE

SOMETIMES THERE REASON NOT TO LEAVE. SPECIAL MARKET. SPECIAL
TALENT. RISK TOO BIG, YOUR FIRE TOO SMALL.

NO BE SHAMED. BUT KNOW YOUR JOB.

IF YOU BURN IN LAND OF ROCKS, MAYBE YOU NEVER BURN BIG. BUT MAKE
SURE YOUR FIRE PLANT SEEDS. YOUR FIRE GROW TREES IN LAND OF ROCKS.

IF NO CAN GO TO THE FIRE, BUILD TOMORROWS FOREST INSTEAD.

SO SOMEONE ELSE CAN BURN IT DOWN.

193

194
CHOOSE WHERE TO BURN

ALL SHORTAGE OF STARTUP FUEL LOCAL ONLY.

REAL SHORTAGE IN STARTUP WORLD IS YOU. YOU THE SPARK. YOU THE
FIRE. YOU THE ONE THAT WILL CHANGE THE WORLD.

NO WASTE THAT SPARK BURNING ROCKS.

FIND YOUR VALLEY. FIND WHERE EVERYONE BURNS LIKE YOU.

GO TO THE FIRE.

195
196
ONE MORE THING

ME, FAKEGRIMLOCK, NOT GENIUS. NOT MILLIONAIRE. NOT BIG WINNER IN LIFE.

ME JUST SOMEONE THAT NOT LET THOSE THINGS BECOME CANT. ME STAND UP AND DO
IT ANYWAY.

IN SPARE TIME. WITH NO MONEY.

EVERYTHING FAKEGRIMLOCK DO FREE OR PAID BY BACKERS. EVERYTHING DONE WITH
MINIMUM TECHNOLOGY, FREE OR CHEAP TOOLS, LITTLE TIME AS POSSIBLE.

ME DO THIS TO PROVE YOU CAN TOO.

STAND UP AND BE AWESOME.
197

198
HOW TO MAKE DINO ART

ALL DINO ART MADE WITH CHEAP THINGS YOU CAN GET TOO. ME USE:

TEENY BAMBOO TABLET FOR DRAW ON COMPUTER
JUNK SCANNER
FELT TIP BRUSH PEN
GLOSSY LASER PAPER
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP

NO BUY FANCY ART PAPER, LASER PAPER FROM OFFICE STORE BETTER. ME DRAW SOME THINGS WITH
FANCY BRUSHES AND PRO INK, END RESULTS NOT BETTER THAN CHEAP PEN.

FREE ALTERNATIVES TO ILLUSTRATOR, PHOTOSHOP, JUST AS GOOD TOO.

ART COME FROM YOUR BRAIN. TOOL SMALLEST PART OF IT.

199

200
THE BACKERS
THESE HUMANS AWESOME ENOUGH TO MAKE BOOK HAPPEN.
















*IMAGE FROM OLD POSTER CELEBRATING 1100 FOLLOWERS. FIGURES ARE TOP TWITTER FRIENDS OF ME, FAKGRIMLOCK, IN THOSE DAYS.
201

202
LEGENDARY BACKER 1:
BRAD FELD



WHO MAKE STARTUPS HAPPEN? BRAD DO.

THIS BECAUSE HIM LIVE DINO MOTTO.

BE AWESOME FOR ALL. REST WILL FOLLOW.

HE DID. REST FOLLOWED.

WWW.FELD.COM

203
204
LEGENDARY BACKER 2:
DYLAN COLLINS SUPER AWESOME


YOU WANT AWESOME? HIM DELIVER BOXES
OF IT TO KIDS. SO THEM CAN GROW UP
AWESOME TOO.

THAT MAKE HIM SUPER AWESOME.

WWW.SUPERAWESOME.TV


205

206
EPIC LEVEL SUPPORTER:
SULTAN SAEED AL DARMAKI


THIS GUY REALLY SUCCESSFUL. WHAT HIM DO WITH
ALL THAT SUCCESS?

SHARE IT.

HIM MAKE ART AROUND WORLD HAPPEN. LIKE THIS
BOOK. AND EACH TIME WORLD BECOME LITTLE BIT
MORE FULL OF AWESOME.

WWW.SULTANDARMAKI.COM
207

208
HEROIC LEVEL SUPPORTER 1:
THE MYSTERIOUS R
WHO IS MYSTERIOUS R?

KNOW ONE KNOW.

BECAUSE MYSTERIOUS.

EXCEPT ME, GRIMLOCK.

BECAUSE AWESOME.

209

210
HEROIC LEVEL SUPPORTER 2:
MaRS




THIS PROBABLY COME AS HUGE SURPRISE, BUT
CANADA HAVE STARTUPS NOW TOO.

ME KNOW, HARD TO BELIEVE.

HOW THIS HAPPEN? MARS. IT MAGICAL PLACE WERE
SCIENCE, TECH, AND STARTUP GET SQUISHED
TOGETHER UNTIL EXPLODE INTO AWESOME.

WWW.MARSDD.COM

211

212
HEROIC LEVEL SUPPORTER 3:
BUILT IN



WHAT BEST THING TO MAKE STARTUPS HAPPEN IN
YOUR CITY?

A STARTUP.

BUILT IN LIGHTS THE FIRE. GET ONE IN YOUR CITY.

WWW.BUILTIN.COM

213

214
HEROIC LEVEL SUPPORTER 4:
NYC DEV SHOP



THESE GUYS FILLING NEW YORK WITH STARTUP
GOODNESS. LIKE DELICIOUS PASTRY, BUT INSTEAD
OF CREAM FILLING, IT STARTUPS.

(CREAM FILLING USUALLY TASTE BETTER)

IF YOU IN NY, PAY THEM VISIT.

WWW.NYCDEVSHOP.COM

215


ADVENTURER-SULTATION
LEVEL SUPPORTER 1:
PETER OLAUSSON
WWW.INCSPHERE.COM
ADVENTURER-SULTATION
LEVEL SUPPORTER 2:
ERIC SINK
WWW.ERICSINK.COM
216


ADVENTURER LEVEL
SUPPORTER 1:
ELIO MAGGINI
WWW.RXAPPS.COM
ADVENTURER LEVEL
SUPPORTER 2:
ADAM CARVER
WWW.ADAMCARVER.COM
217


ADVENTURER LEVEL
SUPPORTER 3:
ALISON ANTHOINE
WWW.PAPERLEX.COM
ADVENTURER LEVEL
SUPPORTER 4:
ETHAN AUSTIN
WWW.GIVEFORWARD.COM
218


ADVENTURER LEVEL
SUPPORTER 5:
BUYSIDE FX
WWW.BUYSIDEFX.COM
ADVENTURER LEVEL
SUPPORTER 6:
JAKE MASSEY
WWW.IDEASTRING.COM
219


ADVENTURER LEVEL
SUPPORTER 7:
R AGAIN. BUT THIS TIME
LOOKING TOWARD LEFT!
ADVENTURER LEVEL
SUPPORTER 8:
BEN MILNE
WWW.DWOLLA.COM
220
GRIMSULTATION LEVEL SUPPORTERS
MAXWELL ELLERHORST
DAVID SPIRA
FRO

LEVEL 4 ADVENTURING PARTY SUPPORTERS
VALERIE THOMPSON
CYNAN
TREBOR CARPENTER
STEVE
DANIEL SMITH
BILL CHAPMAN
JOHAN STRMHIELM
221
ADVENTURING PARTY SUPPORTERS
MADHO
XOL
RICK TUROCZY
HELENA BOUCHEZ
DAVID ABRAMSON
TRILBY TRICKS
JAMES WHELTON
WILLIAM MOUGAYAR
BERNARD
ROB HALL
JESSE JOHNSTON
MAX
COLIN
PHIL DALBECK
MATT BROCK
COURTNEY PATTERSON
LUCAS
COLT "MAINROACH" MCANLIS
222
LEVEL 4 SUPPORTERS
ANEURYSM9
CHRIS PHELPS
JP BARELA
KYLE "FIDDY" PINCHES
DUSTIN
JON "SONICTAIL" HAYWARD
JP NICOLS, CLIENTIFIC
STAN YAMANE
HENRY GLOVER
ANDREW PILLOUD
ZOELLE EGNER
KYLE FENTON
BRADLEY WATKINS
DOUG H
CYNTHIA SCHAMES
THOM ROSSI
CHAD WALTERS
LAURIE KALMANSON
ANDR MALAN
GREG GRIFFIN
ROB LUGTON
JONNY SCHNITTGER
PAUL
RICH
SEAN MOLLEY
JOSEF MONJE
DOUG HANKE
MARK ZIMMERMAN
ROB HUNTER
SAM BIRMINGHAM
RBC
KISHAN DESAI
BEN HUFFMAN
JAY GRIEVES
JOHN RISNER
DAVID
JASON BUTLER
DONNA WHITE
BIGFATDUMMY
ORRETT DAVIS
RYAN WHITNAH
TECHSTARS
@WOJKWASI
MARIUS
CHRIS GROEGER
PDAWG
MATT MOOG
CONKER
JEFF HUNGERFORD
SETH
ROB IRIZARRY
TYLER BURGETT
JENNIFER & KEVIN HOFFMAN
JUSTIN
ROB DEPINTO
223
LEVEL 3 SUPPORTERS
GEORGE PALFI
DESIGN GRAPPLER
DAVID FEENSTRA
LINDSAY BRECHLER
CHRIS CONREY
THOUGHTHOUND
DSHEN
RUTH BT
NATE SANDERS
INTUITU PERSONAE
ALBERT
OLIVER JUANG
ROB LEVIN
TED
BEN MUMBY-CROFT
@PETERLUBBERS
DAVE
JEDD C.
WOLFIE
JON ACUFF
DISQUS
MARC ROSENBLATT
LARRY TYNER
GRANT SHIRK
ANEET
THOMAS.M.SMITH
BOB & RUTH ANN SHIFLET
AARON F STANTON
STACY COWLEY
224
LEVEL 2 SUPPORTERS
JESSE
KIRSTEN LAMBERTSEN
RAY GHANBARI
ALEC PERKINS
@OATS23
JOSUE GIO
FRANCESCA
WILL BRITTON
CHAMARA
SASCHA BEAUMONT
KEVIN
JEFF
SUZAN BOND
JEFF HARTMANN
JOS IBEZ
JASON SMITH

@MAGE_TECH
NENDAR
ALYN DAY
LUKE GROENINGER
COMETOIDE
CORY HUGHES
BRANDON MURAMATSU
PINK PUMMY
JOHN HYKES
ERIC RIES
VIVEK M. CHAWLA
@ATJAMIE
PLAYVUE GAMES
JAY
TYLER SPALDING
FOLDL

ROBIN COXE
GVIEIRA
DEAN COONEY
JASON CHEN
CHAD LANE
BOB ANDERSON
DAVIDAD
AVITANIA
WAYNE & TUCKER FROM
DYNAMO DEVELOPMENT LABS
DAVID B. WILLIAMS
NICK MAIDMENT
CATHY VIGRASS
ANDY DENNIS
PATRICK VLASKOVITS
225
LEVEL 2 SUPPORTERS
MANNE
JAMES BELFER
OTTO VEHVILINEN
ANDY MAGNUS
NATASHA FRIIS SAXBERG
DABNEY
DAVE ANDERSON
MIKE SNAVELY
PAUL ERHARDT
ANDY PIPER
DAN TIERNAN
LAURENCE LATIMER
JEREMY
VLADIMIR IBOYKO KUZNETSOV
NICK GIGLIA
JOSH BRZINSKI
TOM
JOE BUECHE
DOUGLAS
DAN ROCKWELL
@KABAIM
MIKE SCHINKEL
BRIAN DOTE
JONATHAN DRILLINGS
BUMSOO KIM
JOEL S.
BEN BALLARD
DAYNA GANT
BEN TOWNE
AMY VERNON
JUSTIN HORNUNG
GD MAC
BRANDON
ROBERT METCALF
MARIO
JEFF
JOSH BLANDY
JERCORE
DC
MATTHEW OWNBY
BRET S. MOORE, ESQ.
MAT "BANTER!" BRYAN
BEN
JANE DUVALL
JEFF RINVELT
226
LEVEL 2 SUPPORTERS
KATHY
ANDREW BYRO
NIMISH SHAH
FATALS TEAM
LENNON
HEATHER HENDERSON
BRIAN BAUER
NICK MINKOWSKI
CHRIS HARTJES
BRIAN GANNINGER
CHRIS R. DONNELLY
JASON YAN
EAMONN
JACK
TERESA OSWALD
LEE
ALLEN GANNETT
@GEEKUBED
ROWAN KUNZ
SMEEKER
ANDY
IVO
HART
KENNETH
BRANT COOPER
MR CRAIG NORMAN
CLIFFORD ORAVEC
ARPAD RAY
ADAM SCHLAG
ROSIE CLARK
JIM THOMPSON
SHANA CARP
JASON BALL
F6S
DON RAHNO
JUSTIN LONG
GABRIEL CHAPMAN AKA
BACON_IS_KING
AMY
ARIAN
J
KETWYLD
INSTAWELL
MARY HARDEN RUDISILL
JACK CHEN
MATT
227
LEVEL 1 SUPPORTERS
MIKE
TARNISHA BIGGLESWORTH
THE THIRD, ESQ.
TROY HENIKOFF
ED BORDEN
PHILOMGLOL
MATTHEW BUNTYN
JOE BUCK
FRANK A. KELLER
HUNTER WALK
RACHEL SKLAR
MATT SULLIVAN
GLEN E. IVEY
ZAN THRASH
TECHLI.COM
BRYAN HAWKE
VAIBHAV PURANIK
CHUCK REYNOLDS
RACHEL SCLARE
NATE
JAY HAKE
BRETT NELSON
JEREMY R
SHAUN JURGEMEYER
ERIC WALKER

NATETHENATE
@JTUULOS
BRENDAN ANDRADE
KEVIN CONROY
ADAM ORSHAN
JYRI PAAVILAINEN
BRETT CARSWELL
M. EDWARD (ED) BORASKY
@ZNMEB
ERIK DAVIS @ERIKLD
SACREDROACH
BRIAN JOHNSON
PAUL COTHENET
DWAYNE V CAMPBELL
MELODY KOH
@BEANSERVER
DOCTOR CHEESE
DAVID WORMLEY
NICK FLOYD
MISCHA STEINER-JOVIC
CASEY ARMSTRONG
ED NUSBAUM
JRG WENDLAND
ANDREW GODFREY
RYAN SK ONG
BEN MCCARTHY
STEPHEN CANNADY
UWONDERIWANDER
DAMIAN THOMPSON
SUSAN RUBINSKY
DAVID BEST
DAVE FALL
KILE MCCURDY
TIM846
MIKE ZAMANSKY
BRANDON
JEFF
SCOTT BARNETT
MICHAEL E. NOLAN
YANCEY
MICHAEL GEER
VICTUSFATE
GROW & CO.
TRAVIS CAGNEY
TIM METZNER
KEN LAMBERT
TIENNE BARRI
TOMMASO TRIONFI
PETER MILLER
ESTATECREATE

STEPHEN ANASTOS
PANTEROSA
PATRICK GOODMAN
THE STRAUGHANS
ALEX BUNCE
AUSTIN ENGEL
TOSI
@TARHEEL
ERIC KINGSLEY
RICHARD OAKLEY
GENE EHRBAR
IAN GERALD KING
DEVON OSTENDORF
MELISSA PERRI
JOHN WHITE
MATT WOJTOWICZ
DATAHERO
RANDY ARSENEAU
ANDY IDSINGA
CODY MUSSER
MICHAL MOCNY
PETERMENGO
SEAN CROWLEY
HARRY GLASER
HUSSEIN AHMED

228
LEVEL 1 SUPPORTERS

BRAD
REALJAREDKOPF
TIM KASTELLE
SHESTAR
NOAH LACKSTEIN
RODDY MACFARQUHAR
DAVID E. WHEELER
ZACHARY REISS-DAVIS
SEANTRON MCDEATHTRON
JEFFREY PELLICANO
VINCENT LEE
MICHAEL BRILL
FITCH CARRERE
TEX MORGAN
JENR8MEDIA
TEECIEL
ADAM FEUER
FELIX CHUANG
DAN
BILL BRICE
MIKE ALBERT
@FROGINTHEVALLEY
SOCALSTEELER
BRIAN TRAUTSCHOLD
ROUGH STONE SOFTWARE

VERNON STEWARD
ALBERT HARTMAN
ERNESTO RAMIREZ
JOERG
RO GUPTA
LISA QUERA
RICH EDWARDS
SALEM SOFTWARE
ERIC BELL - YAOUT.COM
JONATHAN WOODARD
MICHAEL NEALIS
BENJAMIN BATES
DANIEL JAMES SCOTT
RB
LEO ROBINTON
BENKAI WONG
JENNY KIRKCONNELL
JEFF KIMBALL
GEOFF SCHUTTA
MASON BRYANT
SWIZEC TELLER
PETER MONKS
JOSH MONTAGUE
NATALA
ALASDAIR TROTTER

JULIUS KEENE
MICHAEL CARRANO
JWINDSOR
ROB KISCHUK
JANIS KRUMS
KHARMABUM
ERIC MARDEN
DANIEL JARJOURA
BRENDON BRIDLE
BERNHARD REICHWEIN
RAJ "RAJ_UK" SOBRATEE
JASON SCHULZ
JIM OTTO
DEAN SCOTT
JEFF BODLE
KEITH MICHEL
ANDRE THENOT
DUNCAN J MELVILLE
AVNER RONEN
EYAL GOLDWERGER
MEDIOCRE MICKEY HADICK
MATT HUGHES
ERIC RASBACH
LAWRENCE SANCHEZ
JEREMY BROWN
GREG GLAWITSCH
MICHAEL J. RYAN (TRACKER1)
THE CHAD
MEGA-ULTRA TODD
JOSEPH CORTESE
ERICK CLOWARD
DIRECTOR OR AWESOME
VIEN
CHRIS HENRY
LORI GOURLEY
BRIAN RICHARDS
CL
PERPETUELLE.COM (KYLE STULTS)
LUKE STEVENSON
JOHAN
RAFSKI
JUSTIN WHITE
CYNTHIA KOO
PHILIPPE THIBAULT
MARJAN GHARA, BIBLIONASIUM
KEN HEUTMAKER (BGOK)
DEREK REED
RUNE VENDLER
THAD MILLER
LINKAAA
229
LEVEL 1 SUPPORTERS
FLAMINGBUFFALO
KATY LEVINSON
ADAM FRANKOWSKI
JOSEPH SCHLESINGER
NICHOLAS JOHNSON
LAURA WIEME
SEBASTIAAN DE CONINCK
JEANNE PINDER,
CLEARHEALTHCOSTS.COM
CEREBUS THE AARDVARK
ADAM WILLIGHAN
LEVI ANDERSON
JACK NORRIS
MRY0LK
ANDREY KISLYUK
MR. U
GREG NORMAN
CODY FAULK
EFEMAN
VALOROKREO.COM
NICK REICHLE
BILL E. BOB
ANDREW SKOTZKO
GRAEME SMITH, NZ
MARKO KEHM
JULIAN KUSSMAN
MURAT CANNOYAN
LUCINDA LI
BLAYNE WIZARD
FILIP WOLSKI
JEREMY BAKSHT
MARC DANIELS -
@MPAULDANIELS
SENKO RASIC
LEIGH HIMEL
YANGNAM STYLE
JOSH
@WALTERAMA
TELURIN
KEITH ANDERSON
CHASE DOELLING
PAUL "KNIGHTUNDERGRND"
QUICK
TRACEY KLEIN
SIMON OVERELL
TJ HOUK
ADAM MICHALSKI
MICHELLE VASICEK
OLGA AKIMOVA SHORAKA
BRIAN LUCAS
EVEN SKJERVOLD
MIKE RUCKI (ORDEREDCHAOS)
MARCUS J. ALBERS
TIM HORDERN
BRANDON LEIRAN
GRILLEDCHEESE
MATTYWILLYROBY
DAVID ROBLING
JUSTIN LE
WILLIAM LYNN
BRIAN GILMARTIN
YOGEN HIMASHI
MEG COUCH
STEVEN KUYAN
LINDSAY CASEY
JASON M. KLUG
JIN HWANG
KYLE LILLY
VINCENT BASKERVILLE
WARNER ONSTINE
CHRIS VERMILION
MICHAEL DUKES
SMACKBOOK
PETER LADA
BRANDON GEORGE

MARGO WALD
JONAS LEE
RICH "WEAPONLORDZERO"
WIATROWSKI
@NIFTYLETTUCE
BRIAN PAHKSY PARK
NICK FANKHAUSER
WARRIOR BOB
LILLQ
GERRY CARDINAL III
JENS ALEXANDER QUADT
JENNIFER MARIE NEWELL
@JOSHR
BENEDICT STEELE
ALAN ATLEY HO
MATTHEW MIHOK
BRIAN KRIESEL
BATTLEGRIP.COM
BRIAN YEADO
DAMNEDEYEZ
KEN MAH
BARAK MICHENER
MANNY "ACE" ACEVEDO
JOHN STAVIG
CHARLES FERENTCHAK

230
LEVEL 1 SUPPORTERS
LANCE
RYAN MARTIN BRAGANZA
ASHLEY SCHRODER
M. ARENDT
CHRISTOPHER WHITAKER
ADAM CALICA
CHRIS P
SHARON SCHNEIDER
VINCE MEASE
BEN BLAIR
JEFF JUDGE
CYETAIN
LISA A. RUSSELL
NIMROD BARAK
ANTHONY PAKINGAN
RYAN LELEK
@DREWDEPRIEST
SCOTT MOORHOUSE
DAAMON BINTZ
TGRONK
BRAD LINDENBERG
TIM STRATTON
DICK WAGON
ADRIAN MCSHANE
ROBTHEGEEK42

AGENTFIN
DAN KATZ
LAMBDADRIVER
ERIC HUFFMAN
ZONKER HARRIS
PETER JACOB
JASON WAGNER
CRISTINA NIEVES
CASEY A. KARCH
THOUGHTSARIZEN
KLAR KUO
VOIDIOUS
JEFF CHAUSSE
ANDREW PRELL,
STARTUPICON.TV
MATT ENGLISH
KAHRAN SINGH
SAM WALLS
FARTACUS
LEVHITA
FELIPE AMORIM
KEVIN B. ALLODI - PHILO
BROADCASTING, INC.
ALLAN DIXON
TODD SATTERSTEN
JUSTIN & JESSICA
GRIMMLEY
FLAVIO GOMES
SEAN O'HEARNE HARMER
TERRYSIGH
TRUMAN
CHRIS MIHAL
SHIRWIN
ED BUCHHOLZ
RUMIELF
BRENDELLYA THOMAS
GABRIEL MCCALL
MATT GROMMES
@CLAYLO
JIM TOMCZYK
IMPERICO
RANDALL SEARS
KEVIN LONEY
YURIY SOLOVYOV
VINCE CHIA
LIAM DONNELL
NATHANIEL HRNBLOWR
ADAM N.
AKSEL PALM
ISAAC SUKIN


ANDREW MAGRINI
DAVID SU
PAN ZHENG TAO
BOLSTER
DAVID TURNER
@HKWONG
BRAD NELSON
MATT BULLAS
JASON KLEIN
SIMCHA KANTER
DAVID CHAMBERS
NATHAN HOWELL
MIKE ADAMS
KEVIN METZ
ANDREW MCKENZIE
DANASAUR NIEBERTEX
JAN POOL
JASON MUSGRAVE
ROB GONZALEZ
CLAYTON STALLBAUMER
ROSS RICHEY
HARRIS REYNOLDS
SHUFLAR
DAVID MCDOUGALL
231
LEVEL 1 SUPPORTERS

JAMIN GUY
HAND-PICKED WORDS IS
AWESOME
BRIAN WOERNER
SUM FAT KID
CHRIS LIHOSIT
ANDREW GRANGAARD
(SPAZM)
CHAD KALMES, BECAUSE
AWESOME
RAY KUYVENHOVEN
ELECTRO CHICK
ZACK LABRIE
ESWAT
KARL JONES
EMMETT LALISH
JEFF 13
PHIL ZEMAN
FACU ORESTE
PHILIP
ANDY DIDOROSI -
@THATDETROITANDY
NATE MILLER
TIM BRUFFEY
JOHN "LASER" BEAMS
OMNICOOL CALEY
ROSSANOVA
VINCENT JACOBS
ERIN BRADFIELD
LUKE CHAMBERLIN
CARTER GIBSON
ROB SKIDMORE
FRED WILSON
DAMIEN LANE
THOMAS Z LUKOMA
NATHAN VICTOR
DAVID KING
SHARKODILE GALACTIC
DRAICHE
ANDRE DEMARRE
TYLER BENNER
STEPHEN HOOD
ANONYMOUS
BLAIR GABLE
CARMEN MELENDEZ

ROBERT BERGSTROM
FIRESIDE
TERESA TORRES
JED CHRISTIANSEN
YUNN KANG
DAVID HORNE
SHAYNE OLSON
TF
RAIDIOUS
MARSHALL YOUNT
DEEP MEHTAJI
@POURBREW
MARC BAJAJ
BRUCE KRYSIAK
STEPHEN P. KINCH
(@OUTDOOR_GEEK)
COCKTAILPUNK
BRIAN
BRANDON FESSLER
THOMAS HARMONSON
NEIL DAVIDSON
MARGARET J.

232
LEVEL 0 SUPPORTERS
PIOTR ZUREK @PZUREK
@JANNAMARK
EVAN SIMS
BILL JOYCE
SKIBLZ LABS
RAHUL MATTA
ERIK SCHWARTZ
MAHDAD TAHERI
@ZEB
WAN KONG CHAN
DANIEL HOROWITZ
ANDREW HOMEYER
JUSTIN
ADITYA AVADHANULA
DAN SHAPIRO
FERMN ZELADA
SARAH WARE
COLIN BOARDWAY
REED SHEA
SPLOK
MEKALAV
VANILLA KILLA
LEE HEATHFIELD
JEFFRY VAN DER GOOT
TOM DE LEU
KICKIN *SS ONE AT A TIME
MARTIJN ENGLER
JOHN HOLCROFT
RAANAN AVIDOR
EGIL BRADLEY
ALEXANDER STRAFFIN
TAKUMI
ELLEN GROVE
GURRA
LVitHng
OTHER JAMES GRAY
THE HEURISTOCRAT
FARHAN FRO ABBASI
ZACH MURRAY
ATUL VEER - THE
INITIATIVER!
TOM
AIDAN FITZPATRICK
FRED49ERS
LEE DALE
JOHN CAVNAR-JOHNSON
GHAZALEH
ADRIANO COMAI
RESCLA
JAUME SOLA
JOSEPH SNIGIER
CARRIE
TIEGZ
MATT KENT
STUART HALL
JON MILLER
@HEGRANES
AHMET YILMAZBAYIR
IVAN VEGA
THOMAS BERNSTEIN
SUBEWL
HUNTER HILLENMEYER
WASABIGEEK
ANDREW COURTER
PETER "CHEAP BASTARD" D.
HAYWOOD JABLOUME
LUIS ASCORBE
PETER BADGER
ARI SALAS-PORRAS
SCOTT MCARTHUR
FERNANDO GUTIERREZ
NEAL PATEL
AARON KLEIN
JOCELYN LEAVITT
ARIEL KIRKWOOD
ANDREW FRANKEL
LOGAN LENZ
L. BRITT ERVIN
RYAN BARRESI
BRADEN H
JANNE PARKKILA
DAVE DRAGER
DEEPINDER "DIP" GHUMAN
JEFF CARTER
LUCAS DAILEY
JOHN STROTT
SAM WRIGHT
JUSTIN CHENG
JOSEPH C
ALEXANDRE FOURNEL
BITCANDY
EDGAR
MATT MOWER
KFLORES
MICHAEL GIANNII CALVERT
MORGAN HOLLAND
NICK SMITH
JOSEF SCARANTINO
REMI
NICK TIPPMANN
GARY COOVER
MARK GRIMES
CHAO LAM
KATE BOELHAUF
AARON SCHWARTZ
RICHARD GALAXIE!!!
SIDDHARTHA NAITHANI
RICH KIM
FRANCOIS MATHIEU
KIRK MCDONALD
MINH TRUONG
NICK NOGUEIRA
ADAM THIBAULT
ALAN WALK
FRANK WHITE
DAVID ZHEN
SAM MCROBERTS
EITAN KATZ (@EITANK)
SOMEJAZZYRAT
MICHAEL SIMPSON
DEREK JAY GARCIA
JESPER
ABHIMANYU SANGHI
ERIN
SUDHEENDRA
CHILAPPAGARI
THIESMAN
GEEK & DAD
FABIO YABU
BRIAN HEM
XEEEEEEEENIEL
DAN STORMS
SEBASTIEN "AZAMI"
DOMINATI
JOHN CASSON
SOULVE
BRIAN LEE SHIELDS
ANSON NEOTROOPER CHIU
233
LEVEL 0 SUPPORTERS
MANUEL DALTON
J10
REWILSON CABBAB
JASON B BECK
JOE
SCOTT WHITLOCK
MICHAEL MCCARTNEY
WILL NEWKIRK
THE ANARCHIST
ZEROHART
EDOUARD LOMBARD
ROCKY SUNICO
HUMAN # 257
THE CHAPPIE CLAN
PAUL M. PARRA
ENRIQUE ROSADO
PILKSTER
KEVIN CHIU
SHURAIN
TECHEADS ANONYMOUS
ANONYMOUS
GIOVANNI "MR GIOBBLIN"
GROTTO
COACH KARLEE
RUBEN LOPEZ
ME, DON WYPER
VICTOR SALMON
SEB
LEANDRO TEJERINA
DUSTOV
JUSTIN "TORCH" WALTERICH
MICHAEL AARTS
GREGOR REBOLJ
DINGLESON
JONATHAN CAMPBELL
ANDREW STROMME
ANAND GEORGE
@TRISHOFTHETRADE
LUKE CURRAN
VEGGIE68
JACK BURROUGHS
CAMILO TELLES
ARJAYTHEGUY
HARRYMYLO
OMPRAKASH
FABIANO
R.E. GUERRA
SOFIA PAPASTAMELOS
MICHAEL JONES
PAUL STURROCK
JUAN MIGUEL EXPOSITO
SAM GREATOREX
SUMANJI 99
NATHAN WALTON
CORNELIUS VON PHLATZ

INSIGHT RIOT!
JEFF SIMONS
PETER DOSH
JOSHUA PITTMAN
MELISSA DINWIDDIE
ANDREW MCDERMOTT
JOSH MCNAIR
ANDREY AKHMEDOV
ALEXANDRE ROCHA LIMA E
MARCONDES
@MSLIWINSKI
ASRUGAN
WIBIYA
SOTHENSTORIES.COM
KARL DAWSON
@TYPINGINCOLOR
DAN LAMM
ANDREW BERSELLI
M JAHNKE
PER SANDSTRM
ADAM JAFFE
STEVEN TREVINO
JAS LOYD
ED WILCOX
C. A. BRIDGES
CHET THE SKWARCAN
LAMYFAN
THE TICK
AHSAN KABIR
CASS H.
CHRISTINA FIDALGO
MARZIE_E
MATTHEW ANDERSON
VLADISLAV GAPUROV
JOS IGNACIO MNDEZ
DANGON
JONNY MILLER
JESAL SANGANI
JOHN SADDINGTON
SASCHA ZAMANI
MICHAEL FRIESEN
LEONMAK
DOMINIC MESSENGER
MIKE M
WILL SIMMONS
MARK APPEL
KARL ARVIN ALMARIO
SCOTT LESOVIC
CRACKEDCACTUS
GEORGE DEGLIN
JONATHAN WASSERSTRUM
VIL LYNCH
ROHAN JAYASEKERA
ESTEBAN IZAGUIRRE
WREX
GIACOMO "JACKVICE"
VICENZI
INCYR
KIRK FRIGGSTAD
DREW CONKLIN
RYAN GILLIGAN MCRAE
JOHN PEAVOY
DAN REVEL
GALINDO CONSULTING
GROUP, INC.
SCOTT W
JOHN LEBOEUF-LITTLE
BRENDAN CONRON
@OUTUS
EMILY UDELL
SOCRATES200X
MOTTCHEN
DM
MATTHEW PATEMAN
NICK STENROOS-DAM
ANDREIA
RONNIE HUANG
JIM HOFFMAN
EDDIE LEE
JOE HERMAN
JIMMY ARIESTA
GM HUNT
JOHANNA FENTON
DEEP SHAH
HANSEL
234
LEVEL 0 SUPPORTERS
MARK MONAGHAN
CORY GLOVER
SOHUM RAUT
MARTINO GASPARELLA
NEIL
CRAIG MCCULLOUGH AT
CYBERGLUE SOFTWARE
ALEX RASMUSSEN
JULIA PETRUNINA
AARON RUTLEDGE
IN MEMORY OF TAKU
MUSHANGI
WESLEY TIAGO ZAPELLINI
EDDIE CHU
CHAD VEINOTTE
ROOKIE
DANNY VALENTE
MIKE MCCOOL
KIKITASTROPHE
FRED @FREDS4HB
SCHECHTER
DANIELLE ROMANO
DIABLOSACE
ANH VU
NICHOLAS EVANS
THEBROKERLIST.COM
KYLE CHAMPION
@DANIELABOLZMANN
NATE SIMONS
BRYAN BIRSIC
JNSPIRE HYPNOSIS
MICHAEL YONG
MARIANO BENEDETTINI
MELVIN SALAS
WEZTIMONIAL
LEONA TEIXEIRA
LERON CULBREATH,
364SIGHT
ME, COOL DINOBOT MIKE
FROM CANADA
REV. THOMAS HOFFMANN
BOB WILLIAMS
ALEX KASMARA
@DAVIDNAGY
JONATHAN A PARSONS
BLAKE BOLES
CHELSEA RUSCH
CURRAN KELLEY
YONG TECK SIN
LUC
EFREM WEISS
JAKE PLANT
VIPIN AGGARWAL
DAVE TOMCZYK
IKAZUCHI
ALEXANDER BRODERICK-
FORSTER
THE DAVID
NINNYPANTS
@SILVERBORNE
-DBV-
NEIL MOLLOY
JONATHAN PIDGEON
KAN YAMAMOTO
ANOTHER CULTURAL
LANDSLIDE
VEN M. SIO
OSCAR BECKMANN
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