A Study on Consumer Buying Behaviour of Tyre In Surat City

Questionnaire


1.Which company tyre you are using for your vehicle.
MRF CEAT
BIRLA BRIDGESTONE
APPOLO JK
2. Which is your priority while purchasing a new tyre? (Rank them)
Factor 1st
Rank
2nd
Rank
3th
Rank
4th
Rank
5th
Rank
Price
Quality
Brand Name
Durability
Comfort
Features

3.What advantage you expect from using a particular tyre?
Advantage Important Neutral Not Important
Mileage

Fuel Efficiency

Price

Grip in Road

Wear Life



4. What is the Average daily running of your Vehicle?
(Please Specify)_________________________________
5. Do you seek information before making purchase?
Yes No


6. If yes, from where you gather your information?
TV Advertisement News Paper
Friends ReferenceTrade
Journals Any Other ____________

7. Which companys name comes in your mind when you think of tyres?
MRF CEAT
JK BRIDGESTONE
APPOLO BIRLA
8. Are you satisfied with the brand you are using.
Yes No

9.Please mention the problem faced by you While Purchasing a Tyre? .
(If any)__________________________________________________
_______________________________________________________