Validity Reliability Objectivity Economy Interest Collection of Primary Data:
Observation method Interview method Through Questionnaire Through Schedule Advantages: It is reliable More accurate Original data Basic data
Disadvantages: Takes more time Will create false results if not conducted properly. Skills and expertise of a researcher matters a lot. Collection of Secondary Data:
1. Published Sources
2. Unpublished Sources
Advantages: It is economical Saves efforts and expenses Time saving Helps to improve understanding of problem
Disadvantages: Accuracy is not known Data may be outdated It is very expensive (eg: Scanner data).
Projective techniques:
Play technique Quizzes, tests and examinations. Sociometry