Describe & analyze the way Sales force & Dist.

channel are structured & their fu

nctioning.
Understand & explain the company's rationale for having such structure & their w
orking
Delineate the channel structure, explain why diff. type of channel members, thei
r margins
Penetration level
Functions of the different channels:
Responsibility & Task allocation for each channel members
Channel member profile & economics
Penetration levels wrt to competition
manisha sharma
tanvi agarwal
kanika tiwari