Objective Objective

Involvement of
Sales Force
Duration Cadbury Udaan Fixed Yes
Simplicity Castrol Anmol Ratna Fixed No
Visibility HUL Vijeta Quarterly Review No
Flexibility Godrej Pragati Fixed No
Earning Points Britannia Lakshya Fixed Yes
Communication
Tracking/Monitoring
Redemption process
Reward types
Settlement of Claims
Involvement of Sales force
Pre-launch dilligence
Pre-launch dilligence in
association
with members Duration Tracking/Monitoring Settlement of Claims
No Yearly Online/Customized <=7 days
Yes Quarterly/Yearly Online/Customized <=3 days
Yes Quarterly Online/Static N/A
No Monthly SMS/Telephone N/A
No Quarterly Online/Static <=1 month
Flexibility Simplicity
-1 3 Vijeta
2 5 Pragati
3 -1 Lakshya
5 4 Udaan
4 2 Anmol Ratna
HUL Vijeta
Godrej Pragati
-2
-1
0
1
2
3
4
5
6
-2 -1 0 1
Flexibility vs Simplicity
Godrej Pragati
Britannia Lakshya
Cadbury Udaan
Castrol Anmol Ratna
2 3 4 5 6
Flexibility vs Simplicity
Earning Redeeming
4 3 Vijeta
3 -1 Pragati
3 2 Lakshya
5 5 Udaan
5 4 Castrol
-2
-1
0
1
2
3
4
5
6
0 1 2
Earning vs Redeeming Points
HUL Vijeta
Godrej Pragati
Britannia Lakshya
Cadbury
Udaan
Castrol Anmol
Ratna
3 4 5 6
Earning vs Redeeming Points
Appliances 2
Gold/Cash/Scratch Cards 1
Outlet Utility 5
Free Crates of the most selling product 6
Long term benefits 4
Holidays 3
Reward Types